Will we be able to achieve sustainable growth? Will we use AI responsibly in a way that balances business progress with social progress? Carlos Pacheco, Head of Strategy, dentsu X Spain asks in 'The Impact of AI on Brands and People'. Read it: https://lnkd.in/eCRkD5Yd #ahead2024 #brandingbeyondimpact
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Artificial Intelligence meets TBWA’s Disruption® – welcome to the new frontier of creativity. Introducing: Collective AI. 💥 Our platform not only takes advantage of Omnicom’s first-to-market partnership agreements with leading AI providers, but is distinctively fed on a one-of-a-kind diet of Disruption®. 🍽️ Leveraging over 50 years of TBWA’s disruptive ideas and insights from more than 11,000 creative minds in over 40 countries, Collective AI has a treasure trove of TBWA-built experiences fuelling its output. Collective AI isn’t just smart—it’s transformative. From Edges AI, turning cultural trends into actionable insights, to FEED AI, our social media expert, to Inclusive AI, ensuring DEI standards - we're reimagining the creative process powered by AI. 🚀 Read more via Campaign Brief Asia: https://lnkd.in/edQF685K #CollectiveAI #Innovation #TheDisruptionCompany
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Introducing: Collective AI. 💥 Artificial Intelligence x Disruption® – a new frontier of creativity. Lots more to come on this 🏴☠️
Artificial Intelligence meets TBWA’s Disruption® – welcome to the new frontier of creativity. Introducing: Collective AI. 💥 Our platform not only takes advantage of Omnicom’s first-to-market partnership agreements with leading AI providers, but is distinctively fed on a one-of-a-kind diet of Disruption®. 🍽️ Leveraging over 50 years of TBWA’s disruptive ideas and insights from more than 11,000 creative minds in over 40 countries, Collective AI has a treasure trove of TBWA-built experiences fuelling its output. Collective AI isn’t just smart—it’s transformative. From Edges AI, turning cultural trends into actionable insights, to FEED AI, our social media expert, to Inclusive AI, ensuring DEI standards - we're reimagining the creative process powered by AI. 🚀 Read more via Campaign Brief Asia: https://lnkd.in/edQF685K #CollectiveAI #Innovation #TheDisruptionCompany
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As we celebrate World Consumer Rights Day, let's remember President John F. Kennedy's vision of consumer rights in his message to Congress on March 15, 1962. In that message, President Kennedy said to Congress: “Consumers, by definition, include us all. They are the largest economic group, affecting and affected by almost every public and private economic decision. Yet they are the only important group… whose views are often not heard.” President Kennedy’s message outlined four basic consumer rights that became the Consumer Bill of Rights. 👉 The Right to Safety 👉 The Right to be Informed 👉 The Right to Choose 👉 The Right to be Heard The first three have seen many laws enacted and regulatory agencies created since that day. The last right...The Right to be Heard...does not have laws and regulatory agencies behind it. The obligation rests on organizations to LISTEN to consumers. 📣 👂 As organizations, we certainly have come a long way since 1962. How well we listen is extremely dependent on the people, process, technology, and data model we have in place. 🔥 So, I challenge all CX leaders to look in the mirror and ask...how well am I (my organization) listening to our consumers? Have I created an ecosystem for my consumers that allows their voices to be heard? Consider joining SOCAP where brands talking with other brands and technology partners can help you create that listening ecosystem that brings you closer to your consumers. "Come for the Knowledge...Stay for the Network" #SOCAPinternational #WorldConsumerRightsDay #WCRD24 #CX
🌎 Happy World Consumer Rights Day! This year's theme is: Fair and Responsible AI for Consumers. From Consumer International, "Last year, breakthroughs in generative AI took the digital world by storm. Thanks to the release of chatbots that appear to mimic human conversation, millions of consumers are already using generative AI in their daily lives. The technology is set to have an enormous impact, in the way we work, create, communicate, gather information and much more. There is real opportunity here. Used properly, generative AI could enhance consumer care and improve channels of redress. However, it will also have serious implications for consumer safety and digital fairness. With developments taking place at breakneck speed, we must move quickly to ensure a fair and responsible AI future." #WorldConsumerRightsDay, #WCRD24
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SOCAP International, thanks for posting about this thought-provoking topic on World Consumer Rights Day. The tension between the how generative AI can enhance consumer care and the lack of regulation in place to protect consumers privacy and rights are a top priority for many businesses. What are your thoughts on how best to address consumer rights, while leveraging the benefits of implementing generative AI practices in your company? Comment below to start the conversation.
🌎 Happy World Consumer Rights Day! This year's theme is: Fair and Responsible AI for Consumers. From Consumer International, "Last year, breakthroughs in generative AI took the digital world by storm. Thanks to the release of chatbots that appear to mimic human conversation, millions of consumers are already using generative AI in their daily lives. The technology is set to have an enormous impact, in the way we work, create, communicate, gather information and much more. There is real opportunity here. Used properly, generative AI could enhance consumer care and improve channels of redress. However, it will also have serious implications for consumer safety and digital fairness. With developments taking place at breakneck speed, we must move quickly to ensure a fair and responsible AI future." #WorldConsumerRightsDay, #WCRD24
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🌎 Happy World Consumer Rights Day! This year's theme is: Fair and Responsible AI for Consumers. From Consumer International, "Last year, breakthroughs in generative AI took the digital world by storm. Thanks to the release of chatbots that appear to mimic human conversation, millions of consumers are already using generative AI in their daily lives. The technology is set to have an enormous impact, in the way we work, create, communicate, gather information and much more. There is real opportunity here. Used properly, generative AI could enhance consumer care and improve channels of redress. However, it will also have serious implications for consumer safety and digital fairness. With developments taking place at breakneck speed, we must move quickly to ensure a fair and responsible AI future." #WorldConsumerRightsDay, #WCRD24
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To find out what happened next, watch our latest video, in which Agent3 Group Chief Innovation Officer, Daniel Sands, sits down with AI expert Philip M., partner and global lead on AI for L.E.K. Consulting, to get some answers to the question of where to start with GenAI in your organization As a marketer, it can be tough to know where to start, and the need to prove ROI to the Board on any investment only adds to the pressure. Watch to hear Philip’s advice! https://hubs.li/Q02jh1nj0 #AI #AIinmarketing #B2Bmarketing #GenAIinmarketing #GenAI
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Discover the transformative impact, rise and accessibility of large language models. As highlighted by Leon Gauhman, Chief Product & Strategy Officer at Elsewhen, the true revolution lies in making these advanced technologies widespread and user-friendly. Get more insights and explore the evolving landscape of #GenAI in our latest roundtable "Generative AI and the Future of Employee Experience" in collaboration with HotTopics here: https://hubs.la/Q02d2Cvt0 #Elsewhen #LLM #TheStudio #EmployeeExperience #HotTopics
"Bringing large language models into the foreground, and making them popular and accessible is the real change." - Leon Gauhman, Chief Product & Strategy Officer, Elsewhen. Find out more in this roundtable, 'Generative AI and the Future of Employee Experience', held in partnership with Elsewhen: https://hubs.la/Q02d2Cvt0 #HotTopics #TheStudio #Elsewhen #AI #Generativeai #Employee
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To find out what happened next, watch our latest video, in which Agent3 Group Chief Innovation Officer, Daniel Sands, sits down with AI expert Philip M., partner and global lead on AI for L.E.K. Consulting, to get some answers to the question of where to start with GenAI in your organization As a marketer, it can be tough to know where to start, and the need to prove ROI to the Board on any investment only adds to the pressure. Watch to hear Philip’s advice! https://hubs.li/Q02jh5lC0 #AI #AIinmarketing #B2Bmarketing #GenAIinmarketing #GenAI
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More than 43% of organisations are actively planning to adopt generative AI to better engage with and serve their stakeholders. At #GoogleCloudNext, we showcased our commitment toward making this technology even more helpful for all. ComputerWeekly APAC dives into our AI-first approach and the new updates and features announced to help companies innovate with AI quickly, boldly, & responsibly 💡
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