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Ready to make a meaningful impact? Sophie Merle's insightful article explores the concept of degrowth and its potential to reshape our approach to marketing. Learn how repurposing marketing practices for sustainability can create lasting positive change. Read more here https://lnkd.in/dETQCWjU #Degrowth #SustainableMarketing #PositiveImpact

What if marketing were there to open our moral imagination and foster a deep care for all life? I often get asked what regenerative marketing is. While I certainly don't have all the answers or an 'official definition', here's what I believe. 👇🏼 What else would you suggest? #regenerativemarketing #regenerativebusiness #sustainablemarketing #socialimpact #socialinnovation #climateaction #climatejustice #degrowth #moralimagination

CSR FACT #2 86% of US consumers expect companies to act on social environmental issues. Need help with your CSR strategy? Drop us a message today. #TheMarketologyLab #Marketology #Marketing #Branding #CreativeAgency #MarketingAgency #BrandStrategy #CreativeSolutions #DigitalMarketing #ProfileElevation #CSR #Sustainability #CorporateSocialResponsibility

What if marketing were there to open our moral imagination and foster a deep care for all life? I often get asked what regenerative marketing is. While I certainly don't have all the answers or an 'official definition', here's what I believe. 👇🏼 What else would you suggest? #regenerativemarketing #regenerativebusiness #sustainablemarketing #socialimpact #socialinnovation #climateaction #climatejustice #degrowth #moralimagination

Managing the Positive, Negative, and Ugly Effects of Marketing on Local Communities Friends on LinkedIn, Let's talk about the positive, negative, and downright ugly effects that marketing has on our communities. The Positive: 1. Helping local economies: Our marketing seeks to promote community growth rather than just sell products. 2. Supporting the influence of local voices: Consider initiatives that showcase community-driven projects and reward local talent. 3. Bringing attention to social issues: Let's utilize marketing to draw attention to regional problems and encourage positive change. The Not-So-Good: 1. Greenwashing and hidden expenses: No more misleading strategies—honesty and openness are the fundamental principles of our marketing. 2. Taking use of cultural heritage: We make sure our campaigns are genuine and respectful while also respecting local customs. 3. Removal of communities for profit: People shouldn't have to be pushed out for success to happen. The Downright Ugly: 1. Providing false information: The foundation of our marketing is truth, not pressure or hype. 2. Ignoring environmental damage: We reject ecologically harmful behaviors and place greater importance on sustainability. 3. Spreading negative stereotypes: We pride ourselves on being positive and staying clear of negative stereotypes. Let's go beyond the glitter and commit to: . Accountability and transparency: Let's be honest about the effects and things we do. . Culturally sensitive representation: Be mindful of regional differences and stay clear of damaging assumptions. . Sustainability: Let's give moral behavior and sustainable practices a top priority. Understand that marketing is about building relationships and making a difference. Let's put our strength to good use! Share your thoughts! Have you encountered misleading marketing tactics? How can we promote ethical practices in the industry? #sustainability #marketing #transparency #ethics #brandpurpose #marketing #community #responsibility #transparencymatters

Looking forward to my chat with Claudia Guerreiro today where we will be discussing how to make a positive impact through #consciousmarketing. Understanding the power of conscious marketing and its potential to drive #socialchange has become increasingly important in today's consumer-driven world. By aligning marketing efforts with ethical principles and sustainability, businesses can not only attract loyal customers but also contribute to a better future for all. #planetfirst

Marketing that matters goes beyond traditional advertising to make a positive difference in the world. It demonstrates a commitment to social responsibility, ethical business practices, and genuine care for people and the planet. #GoodStuffMarketingCo #GoodStuffMarketing #PeoplePlanet #MarketingThatMatters #Sustainability #SustainabilityMarketing #EcoVsEgo

My latest article details the importance of practising what you preach in your marketing, especially regarding the environment and sustainability goals. As consumers and businesses become more socially conscious, navigating this within your marketing has become essential... Read now: https://lnkd.in/eiUeuZXS #Sustainability #Environment #Marketing