dentsu X’s Post

I lent some brainpower to our latest dentsu X global thought leadership piece titled “ahead 2024”. Give it a read!

Creativity is not just a vague idea; it's a powerful cornerstone of female leadership that fuels success in #marketing, design, and problem-solving. In the realm of marketing, creativity serves as a beacon of leadership, setting a brand apart amidst a crowded landscape of competitors. It possesses an enchanting quality, transforming everyday campaigns into extraordinary sensations, captivating the public's gaze, and crafting enduring impressions.

Kantar's BrandZ highlights the brands with highest brand value thanks to their meaningful difference. This article explores the leadership behaviors in marketing needed to fuel this brand growth.

🚨With monumental world events making us all think critically about EVERYTHING we thought we knew, an election year that will affect the world, so many macro and micro trend reports and tech and social updates, how do you know what is right for your brand? ✅ Its easy if you know your cultural positioning - our starting point for any client work ✨ 📌 Our unique approach and methodology explores WHY your brand/product/service makes sense for today and tomorrow to to ALL your audiences to positively and credibly EMBED your brand in culture. 🔐 As 2024 opens up possibilities, opportunities and challenges, brand leaders, how are you preparing? 📧 Reach out to let us help you find your brand cultural positioning. #platform13_ 💚🔋 #culturalpositioning #culturalrelevance

I read this great post from charles B. about the concept (or more accurately - faux attachment) marketers have to thought leadership. Read here - https://lnkd.in/ese3M34B Aside from the executional investment for thought leadership (usually significant), the question is always: is the juice worth the squeeze? The answer is a No ... Despite the many companies and agencies and consultants who continue to push the importance of thought leadership - it is more like the feeling of sailing on ghost ship. It feels like you are getting somewhere but only in the ether of the mind. All that said - is thought leadership a total fail? The answer here is a No too... By itself, thought leadership make a brand feels like they are doing something even tho results are intangible. However, if a brand understands the "brand to demand" dynamic then they understand that all thought leadership must live within a larger, unified framework. This provides the outcome lift that thought leadership by itself can never achieve. I explain a more here: https://lnkd.in/dJhqtzQg

Did you know that CEOs and CMOs often see marketing from different perspectives? According to a recent report by McKinsey & Co., only 50% of CEOs align with their CMOs on marketing responsibilities. Let's change that narrative! The Power of Partnership: A strong CEO–CMO relationship correlates with exceptional financial performance. Companies prioritizing marketing in their growth strategy are TWICE as likely to achieve over 5% annual growth! Learn about the steps to success in this article here and discover how to clearly define roles, speak the CEO language, collaborate across the C-Suite, and inspire colleagues for business growth. Let's make marketing a force multiplier for growth! CEOs and CMOs, unite for success! https://lnkd.in/eWf8f4rQ #CEOandCMO #MarketingMatters #BusinessSuccess #CollaborationWins

Leading with Heart: My Branding and Marketing Odyssey In my role as a senior branding and marketing manager, my journey transcends digital trends. It’s about empathetic leadership, unlocking creativity, and making innovation our standard. Our Guiding Light Empathy isn't just a buzzword; it's the backbone of our team's spirit. By valuing each member's unique view, we foster a culture where everyone feels valued and connected. Our Foundation Trust is the soil from which creativity grows. In our fast-moving industry, a trusting environment lets everyone take risks and learn, reinforcing our foundation for breakthrough ideas. Our Daily Quest Innovation is our mantra, driving us to continuously refine and adapt. It’s about staying ahead, not just with big leaps but also through constant improvements that resonate with our audience. Beyond Leadership My vision of leadership in branding and marketing is to leave a legacy of empowerment, creativity, and innovation. Let's embrace these values, ensuring our teams don't just succeed but excel. #Leadership #Branding #Marketing #Empathy #Creativity #Innovation

Almost every leader wants to make more time for brand strategy. In a survey of 10,000 senior leaders, 97% said that being strategic was the brand quality most important to their organization’s success. But in another study, 96% of leaders surveyed said they lacked the time for strategic thinking. Why the gap between wanting and doing? It's not fun. It's deep, emotional work that will tell you truths you may not want to hear about your brand. Force you to adapt to a new age and think about your business beyond dollars. Tap the link (unglitch.io) to learn more about my all-inclusive package that tackles this first. . . . . #BrandImpact #BrandExcellence #BrandStory #BrandInnovation #trustedbrand

In today's competitive marketplace, #branding is more important than ever to maintain a strong identity. 🌟 A well-defined brand not only differentiates a 🔎 company from its competitors, but also builds trust and loyalty among our clients and candidates. 🤝 It reflects a company's values, mission and vision, creating a lasting impression that goes beyond products or services. At #OdgersBerndtsonLuxembourg, we recently moved into a new office 📝 and have been working hard on our brand identity, showing great interest and professionalism. 💼 Investing in a robust #BrandingStrategy ensures 💪✨ consistency, fosters a deeper connection with audiences and drives long-term success with purpose and distinction. 📈 #Marketing #BusinessStrategy #ClientLoyalty #Leadership #OdgersBerndtson