Deckers Brands’ Post

Regional vs. Global Marketing Strategies (Which one is best for your brand) Hey everyone, Esther here! I recently came across an interesting shift in Starbucks's marketing strategy that got me thinking about the broader implications for businesses worldwide. Starbucks is moving from a global to a regional marketing model, and while it might seem like a smart move to tailor efforts locally, it comes with significant challenges. Here's what you must absolutely take into consideration: - Inefficiency and Misaligned Competition: Regional teams often duplicate efforts, leading to wasted resources and inconsistent execution. - Inconsistent Brand Messaging: Maintaining a unified brand experience becomes difficult with regional CMOs adding their personal spins. - Fragmented Knowledge & Expertise: Decentralizing teams can create knowledge silos, impeding learning and innovation. At Bleu Marketing Studios Pte Ltd, we believe in the power of a cohesive strategy that balances local nuances with a unified global vision. This approach ensures consistency, efficiency, and the ability to leverage centralized knowledge for maximum impact. For brands looking to expand in Singapore or explore new markets, let's chat about how to navigate these complexities and create memorable brand experiences that resonate globally and locally. Starbucks Coffee Hong Kong --- #marketingstrategy #brandmessaging #globalmarketing #experientialmarketing #BleuMarketingStudios

Big established brands are learning from the nimble incumbent brands Here are what the good ones are doing to get it right: 💥 Putting consumer needs first 💥 No opportunity too small 💥 Rapid innovation cycle 💥 Establish hero sku 💥 Founder mentality – urgency, focus 💥 Cross functional collaboration There are a few of these elements bigger brands struggle with but none more than Cross functional collaboration Teams are set up, structures are in place and priorities are often not aligned This plays out when it comes to China often Head office doesn’t really understand what the China team are doing so they hire an agency in their HQ country to help support China Seems crazy but it happens a lot. Whilst the China team may be happy that some extra money is being allocated for their market they are rarely happy it isn’t being given to them directly How do you stop this from happening – you need to empower your teams to talk & discuss You need to have a level of trust as well If you still want to get more visibility send me a DM and we can discuss #marketshare #beautybrands #china

Found this. Kansai has a few names on the list: Nintendo (6) Suntory (12) Daikin (19) Shimano (24) Stopping at 30. Yea, not much, but it's interesting how they're all somewhat focused on less explosive industries when compared to NTT, Toyota, Uniqlo. Do big businesses usually start in Tokyo, or do talented individuals often need to go to Tokyo to get real? If the latter is true, why did these 4 decide to stay in Kansai, and how did they manage to thrive despite being far from where stuff happens? Also, diversification is less evident among these brands. I wonder if there's a "Kansaian" way of doing business.

📢 Japanese retailer Takashimaya is strengthening its foothold in Vietnam with a plan to launch a shopping centre in Hanoi by 2026. ➡ As reported by Nikkei Asia, Toshin Development, a subsidiary of Takashimaya, has started construction of a mixed-use complex that includes a department store, apartments, offices, and commercial spaces. Takashimaya is expected to invest an estimated 2 billion yen ($12.9 million) in opening the department store. The project will make it the first Japanese department store chain to establish a physical presence in Hanoi. ➡ Takashimaya positions Vietnam as a promising market and will aim to further expand sales opportunities. However, there is fierce competition as South Korea's Lotte Group has launched a mall and a department store in the capital, and Japan's Aeon Mall also operates in the city. #ipavietnam #investvietnam #tradevietnam

🚀 Tang Hong's 2023: A Incredible Year! 🚀 As we reflect on 2023, We celebrates a year filled with remarkable achievements in Vietnam: 🔹 Expanding Our Footprint New Openings: Our presence in Vietnam grew significantly with 6 new counters, reaching a proud total of 25. Iconic Store Launches: Noteworthy openings include Vietnam's first Creed Boutique and the innovative multi-brand niche perfume store, Escentric Signature. 🔹 Perfume Portfolio Expansion Our introduction of 120 exquisite fragrances has significantly enhanced the choices available to our clientele. 🔹 Events & Media Presence Hosting Events: Our series of 38 pop-up events and outposts have played a crucial role in engaging with our customers and showcasing our products. Product Exposure: Our range has been featured in over 5,000 online media articles, boosting our brand visibility and recognition. 🔹 Influential Collaborations Impactful KOL Campaigns: Collaborations with over 30 renowned KOLs in 101 campaigns led to an impressive reach of over 18M and engaged more than 1.8M across platforms. As we gear up for 2024, we're grateful for the support and enthusiasm of our team, partners, and customers. Looking forward to another year of growth and excellence! 🥂 #TangHongVietnam #YearInReview #LuxuryPerfumeMarket #RetailExpansion #MediaImpact #KOLPartnerships #LookingForward2024 #LuxuryRetail #FragranceCounters #VietnamLuxury #VietnamFragrance #RetailExpansion

Analyzed and Compared: The Marketing Strategy Implemented by Uniqlo Japan and Uniqlo Malaysia -discovered the Importance of PESTEL Analysis When Entering -Impact of Culture on Marketing Strategies -acquired the skill of Analysis and comparison -went on a field visit to have a better understanding #MKW3444 #FieldVisit

Studying Uniqlo in Japan and Malaysia has taught me how businesses can adapt to different cultures and markets. Seeing how Uniqlo tailors its products, promotions, and store experiences to fit each country's unique preferences has been eye-opening. It's clear that understanding local culture is key to international success. Plus, it's inspiring to see how Uniqlo maintains its brand identity while catering to diverse audiences. Overall, this comparison has shown me the importance of cultural sensitivity and flexibility in global business.

Shoes. Yes, this post is about shoes. 👟 👠 👡 I took this picture in a shopping mall on Orchard Road in my recent trip to Singapore. 🇸🇬 For those of you who don't know, Orchard Road is the heart of shopping in Singapore and where the international brands (ie. LV, Chanel etc) have their flagship stores. It is like Oxford Street in London (but posher, in my opinion). It may seem odd in the West but the taking off of shoes 🐾 is normal and expected when visiting someone's home in Southeast Asia notwithstanding the protestations to the contrary by the host. Here, the picture is at a beauty salon offering a range of treatment (I was just passing by, no really!) but it is given the same respect as a home. Most people understand that there are nuances to culture and values. But when it comes to business, it's tempting to simplify. Businesses just want to make money, right? So, culture and values have nothing to do with doing business, right? Perhaps. But in Southeast Asia, understanding culture and values is key to long term success.

🌐 How did MINISO Open over 2,000 Stores After Eight Years of Going Global? In February of this year, #Miniso 's first flagship store in China opened on Chunxi Road in Chengdu, and the Miniso Fragrance Museum also officially opened. In the same month, at the Miniso Global Brand Strategy Upgrade Conference held in Guangzhou, Chairperson Ye Guofu(叶国富) proposed the goal of becoming a global "super brand" and striving to become "the world's number one in the industry". What factors have contributed to our ability to expand and grow amidst adversity? How did we establish an early foundation for #global expansion and rapidly increase the number of stores? What does the future hold for Miniso? With these questions in mind, EqualOcean had an insightful conversation with Miniso's Chief Marketing Officer, Liu Xiaobin(刘晓彬). We hope that Miniso's experience in global development can inspire retail brands aspiring to enter #overseas markets. To read more:https://lnkd.in/gpA_zuPy

Innovative retail experiences like this one (not far from our office in Huangpu district) are a common sight in #Shanghai. What's behind it? ⤵ _____ 🎁Shanghai is offering a 1 million renminbi reward (US$138k) for brands who pick Shanghai for their first-in-Asia store. And that’s just one of several measures in the “First in Shanghai” action plan to incentivize international and domestic retailers to keep breathing new life into Shanghai’s retail scene. It’s all part of the city’s “Debut Economy 2.0” push to become the preferred location for debut stores, flagship stores, new product launches, and cutting-edge retail concepts. Is it working? The city’s commerce commission reports a 55% jump in debut stores in the first quarter, compared to Q1 last year. And if you roam the streets of Shanghai these days it’s easy to be blown away by the truly out-there experiential stores of big brands. Just have a look at Korean eyewear brand GENTLE MONSTER's new concept store “Haus Nowhere” (in the video📽) which features gigantic moving heads and a “croissant gym”. Other “firsts” this year included: - China’s first standalone Supreme store - A landmark exhibition by Loewe - Gucci's pop-up store & installations to launch its Gucci Ancora collection There’s no denying that Chinese consumer confidence has seen better days. But international retailers, especially high-end ones, don’t seem to be giving up on China-fueled growth! ➡ 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮’𝘀 𝗿𝗲𝘁𝗮𝗶𝗹 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗼𝗻 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲: https://lnkd.in/ezhTqFsi 𝗡𝗲𝘅𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝘁𝗮𝗹𝗲𝗻𝘁 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮 𝗮𝗻𝗱 𝗔𝘀𝗶𝗮, 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘂𝘀. #RetailinChina #ChinaRetail (Video from 12 March, 2024 by @foodishbeauty)