DDB’s Post

Happy 4th of July from DDB Worldwide! Wishing everyone a safe and enjoyable holiday. 🎆    #DDB #JulyFourth #FourthOfJuly #Culture #Holiday

"Having time doesn’t guarantee a good story well told." 💭 Campaign UK asked creative leaders across the globe about the industry’s struggle with short-form ads. Chaka Sobhani, President & Global Chief Creative Officer of DDB Worldwide, shares her perspective on how trying to appeal to everyone with a one-size-fits-all solution, can at times hinder the storytelling and diminish the impact of both short and long-form films. Check out Chaka’s advice on how to connect with specific audiences and platforms intentionally to deliver emotionally resonant messaging: https://lnkd.in/erwuhNEJ #DDB #Campaign #ShortFormAds #FilmAdvertising #Film

DDB and OPRG take on Cannes Lions together 🤝   At Cannes Lions International Festival of Creativity last week, Omnicom leaders Varsha Kaura, Global Client Lead for MARS at DDB Worldwide, and Chris Foster, CEO of Omnicom PR Group (OPRG), and PRovoke Media’s CEO/Editor-in-Chief Arun Sudhaman came together to highlight the benefits of inter-agency collaboration, later joined by Mars Global Vice President, Pet Nutrition Edwin Padilla and Ketchum’s Ilana Shenitzer. Through a strong and transparent working relationship, both advertising and PR firms can support one another and utilize diverse perspectives and areas of expertise for improved output – and results for brands. Varsha noted: “It’s mission critical for us to service the pain points of our clients in the best possible manner and make marketing the differentiator.” Read more in PRovoke Media here: https://lnkd.in/e5PGdFYM    #DDB #OPRG #OmnicomGroup #WorkingRelationships #Collaboration

🏆 That's a wrap on the 2024 Cannes Lions International Festival of Creativity... What a week it has been. Congratulations to incredibly talented teams and brave clients whose creativity has landed them some well-deserved recognition at this year’s festival. In total, the DDB global network was awarded 71 trophies - 10 Gold, 30 Silver, and 31 Bronze Lions! A accomplishment to remember. Highlights included:  ⭐️ DDB Latina being named Regional Network of the Year: Latin America in a record breaking year for the region ⭐️ adam&eveBerlin and ParadaisDDB Agencia Integrada bringing home their first-ever (GOLD) Lions  ⭐️ Our Young Lions from Ecuador winning Gold in the Young Lions competition for Print  ⭐️ 18 DDB Jury members representing our network and awarding the best of the best creativity  ⭐️ Our top awarded offices earning an impressive number of accolades: DM9 (16), adam&eveDDB (14), and Africa Creative (11) A final cheers to this year’s Cannes Lions Festival. We’ll see you next year!    #DDB #DDBatCannes #CannesLions2024 #Cannes2024 #OmnicomCannes

Secret Speaker: Collective Action to Change the Game for Women 💬 Featuring special guest insights from Rebecca Sowden, Founder of Team Heroine and Correct The Internet, in DDB’s Secret Speaker Series with Gary Steele at Cannes Lions International Festival of Creativity. Rebecca spoke on how the impactful initiative aims to remove bias from the internet and champion for the accurate acknowledgement of sportswomen’s achievements. We are inspired by our clients and partners every day to never stop working towards what's important! #DDB #DDBatCannes #CannesLions2024 #Cannes2024 #CorrectTheInternet DDB Group Aotearoa NZ Mango Communications

Why So Serious? The Key to Comedy in Advertising 💬 We can all use a good laugh! LBB (Little Black Book) hosted an awesome panel today featuring Gary Steele, Chief Creative Officer at DDB Group Aotearoa NZ, on the power of comedy in modern marketing. Gary touched on why humor is so effective when executed in a sensitive yet bold way. More thought leadership and insights to come as we round out the week! #DDB #DDBatCannes #CannesLions2024 #Cannes2024 

🏆 The sun sets on Day 4 of Cannes Lions International Festival of Creativity...   Cheering on all the winners today across the Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Brand Experience & Activation, Innovation, and Lifestyle & Luxury categories. Extra cheers for the DDB teams across the globe bringing in 13 additional trophies today! Top awarded DDB work from these categories included:   ⭐️ "Audience Delivery," DM9, 1 Gold  ⭐️ "Clean Sponsorship," DM9, 1 Gold  ⭐️ "The E-commerce of Trust," DDB Mexico, 1 Silver, 1 Bronze And a special shoutout to DDB Latina who have surpassed the greatest number of Lions they have ever won as a region! #DDB #DDBatCannes #CannesLions2024 #Cannes2024 #OmnicomCannes 

Candid Cannes: Story Behind the Strategy 💬 sebastien genty, Managing Director and Head of Strategic Planning, DDB Paris featured at "The Story Behind the Strategy" panel at Omnicom Cove. Talking about Salomon’s "Welcome Back To Earth,” Sebastien shared with the audience the process of developing a strategy that prioritizes authentic experience, tangible impact, and the power of feeling. Still more thought leadership and insights to come!   #DDB #DDBatCannes #CannesLions2024 #Cannes2024

🏆 Day 3 of Cannes Lions International Festival of Creativity makes its mark... Standing ovations for all the winners announced today in the Creative B2B, Creative Data, Direct, Media, PR, Social & Influencer categories. Of these wins, DDB proudly accepts 24 trophies across the global network. Our top awarded campaigns included:  ⭐️ “If You're Into It, It's In The V&A,” adam&eveDDB, 1 Gold, 2 Silver  ⭐️ “Clean Sponsorship,” DM9, 1 Gold, 1 Silver  ⭐️ “Without Consent,” adam&eveBerlin/DDB Germany, 1 Gold, 1 Bronze  ⭐️ “Gamer Loan,” ParadaisDDB Agencia Integrada, 2 Silver A massive shout out to adam&eveBerlin and ParadaisDDB Agencia Integrada, Ecuador on top of that for winning their first ever Lions (both GOLD) in yesterday’s awards! Excited to see what’s in store tomorrow🔜 #DDB #DDBatCannes #CannesLions2024 #Cannes2024 #OmnicomCannes