DDB’s Post

Happy 4th of July from DDB Worldwide! Wishing everyone a safe and enjoyable holiday. 🎆    #DDB #JulyFourth #FourthOfJuly #Culture #Holiday

"Having time doesn’t guarantee a good story well told." 💭 Campaign UK asked creative leaders across the globe about the industry’s struggle with short-form ads. Chaka Sobhani, President & Global Chief Creative Officer of DDB Worldwide, shares her perspective on how trying to appeal to everyone with a one-size-fits-all solution, can at times hinder the storytelling and diminish the impact of both short and long-form films. Check out Chaka’s advice on how to connect with specific audiences and platforms intentionally to deliver emotionally resonant messaging: https://lnkd.in/erwuhNEJ #DDB #Campaign #ShortFormAds #FilmAdvertising #Film

“PRIDE is about inclusive belonging. Where we can show up and be a queen… or a king. It’s our choice.” - Alicia Case, Global Operations Director, DDB Worldwide     You can say that again, Alicia!👏 Here at DDB, the Freedom to Be your true and authentic self is a foundational pillar of our culture that ensures kings, queens, and everyone in between are included, accepted, and celebrated.     Check out Alicia’s piece in Ad Age about building community around creative self-expression and championing for the LGBTQ advertising community within DDB and beyond:   https://lnkd.in/ePRY77AA     Happy Pride! 🏳️🌈   #DDB #Pride #PrideMonth #Inclusion #Equity #Diversity #Belonging 

DDB and OPRG take on Cannes Lions together 🤝   At Cannes Lions International Festival of Creativity last week, Omnicom leaders Varsha Kaura, Global Client Lead for MARS at DDB Worldwide, and Chris Foster, CEO of Omnicom PR Group (OPRG), and PRovoke Media’s CEO/Editor-in-Chief Arun Sudhaman came together to highlight the benefits of inter-agency collaboration, later joined by Mars Global Vice President, Pet Nutrition Edwin Padilla and Ketchum’s Ilana Shenitzer. Through a strong and transparent working relationship, both advertising and PR firms can support one another and utilize diverse perspectives and areas of expertise for improved output – and results for brands. Varsha noted: “It’s mission critical for us to service the pain points of our clients in the best possible manner and make marketing the differentiator.” Read more in PRovoke Media here: https://lnkd.in/e5PGdFYM    #DDB #OPRG #OmnicomGroup #WorkingRelationships #Collaboration

Secret Speaker: Collective Action to Change the Game for Women 💬 Featuring special guest insights from Rebecca Sowden, Founder of Team Heroine and Correct The Internet, in DDB’s Secret Speaker Series with Gary Steele at Cannes Lions International Festival of Creativity. Rebecca spoke on how the impactful initiative aims to remove bias from the internet and champion for the accurate acknowledgement of sportswomen’s achievements. We are inspired by our clients and partners every day to never stop working towards what's important! #DDB #DDBatCannes #CannesLions2024 #Cannes2024 #CorrectTheInternet DDB Group Aotearoa NZ Mango Communications

Why So Serious? The Key to Comedy in Advertising 💬 We can all use a good laugh! LBB (Little Black Book) hosted an awesome panel today featuring Gary Steele, Chief Creative Officer at DDB Group Aotearoa NZ, on the power of comedy in modern marketing. Gary touched on why humor is so effective when executed in a sensitive yet bold way. More thought leadership and insights to come as we round out the week! #DDB #DDBatCannes #CannesLions2024 #Cannes2024 

🏆 The sun sets on Day 4 of Cannes Lions International Festival of Creativity...   Cheering on all the winners today across the Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Brand Experience & Activation, Innovation, and Lifestyle & Luxury categories. Extra cheers for the DDB teams across the globe bringing in 13 additional trophies today! Top awarded DDB work from these categories included:   ⭐️ "Audience Delivery," DM9, 1 Gold  ⭐️ "Clean Sponsorship," DM9, 1 Gold  ⭐️ "The E-commerce of Trust," DDB Mexico, 1 Silver, 1 Bronze And a special shoutout to DDB Latina who have surpassed the greatest number of Lions they have ever won as a region! #DDB #DDBatCannes #CannesLions2024 #Cannes2024 #OmnicomCannes 

Candid Cannes: Story Behind the Strategy 💬 sebastien genty, Managing Director and Head of Strategic Planning, DDB Paris featured at "The Story Behind the Strategy" panel at Omnicom Cove. Talking about Salomon’s "Welcome Back To Earth,” Sebastien shared with the audience the process of developing a strategy that prioritizes authentic experience, tangible impact, and the power of feeling. Still more thought leadership and insights to come!   #DDB #DDBatCannes #CannesLions2024 #Cannes2024

🏆 Day 3 of Cannes Lions International Festival of Creativity makes its mark... Standing ovations for all the winners announced today in the Creative B2B, Creative Data, Direct, Media, PR, Social & Influencer categories. Of these wins, DDB proudly accepts 24 trophies across the global network. Our top awarded campaigns included:  ⭐️ “If You're Into It, It's In The V&A,” adam&eveDDB, 1 Gold, 2 Silver  ⭐️ “Clean Sponsorship,” DM9, 1 Gold, 1 Silver  ⭐️ “Without Consent,” adam&eveBerlin/DDB Germany, 1 Gold, 1 Bronze  ⭐️ “Gamer Loan,” ParadaisDDB Agencia Integrada, 2 Silver A massive shout out to adam&eveBerlin and ParadaisDDB Agencia Integrada, Ecuador on top of that for winning their first ever Lions (both GOLD) in yesterday’s awards! Excited to see what’s in store tomorrow🔜 #DDB #DDBatCannes #CannesLions2024 #Cannes2024 #OmnicomCannes