Long time ago, pre Covid, I left my showroom in Madrid and I moved to London.
I couldn't see future in my own business.
I had my own PR and Comms agency since 2006.
Not sure if I will celebrate my 20 years in the business though.
The reason: different factors. Today I will talk about one that irritates me specially: THE MEDIA itself.
I share the link that exemplifies what I will explain.
When I started in PR, the rules were clear. Existed PUBLICITY, PR, COMMUNICATION, EVENTS...
Was clear that, publicity was something you paid for.
To be in the press without paying for it, to have the media attention and dedication, its value, you had to do something special, have a product with value, something that was interesting for the consumer.
Obviously, as a brand, you would work on PR, EVENTS... to win that attention and interest from the press, but at least, the consumer would know that the journalists were recommending something involving their prestige, reputation.
Of course was hard for small brands! they had to compete with big names and budgets. But, with PR, imagination, originality and quality, all brands had a chance and customers had good recommendations.
Now, since the MEDIA has been INCAPABLE to reinvent their own business, they decided go and BURN everything else.
Now, Media took the place of PR Agencies and they offer news and space to brands, under a price, to recommend to the readers their products and sell their story.
Well done for all of them.
Bad for us, the agencies who, again, we lost our meaning in nowadays system for our own mistakes too.
Bad for customers specially, who will keep reading not honest recommendations but publicity undercover.
For the brands... I don't know what can I say. They were paying us, now they are paying the media. Will be a successful solution? I don't know.
I was, I am and I always will be a PR (Public Relations) believer and defender. Elegant, solid, meaningful way to sell (let's face it, all ends up there, doesn't matter if you sell a public image/person, a product or event), but at least, there was a thoughtful job, strategy and solid relationships in that way to do things.
DRIVEN ASSOCIATES
Here the example:
https://lnkd.in/ezSnt86V
Digital Creative Strategist / Consultor de Estrategia / Planner estratégico / Comunicación / Coach de Desarrollo Humano / Teacher
1moQue emoción 😎 A darle!