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🔥 Excited to join the panel on AI during UK Creative Festival, together with Kat Hahn, Prof Victoria Baines, Tom Ellis and Calypso Newman. 💡 The question is not how we leverage AI to make better creative, but how we leverage creativity to make better AI

If you will be in Cannes please join us. Introducing:  The TBWA Disruption® Seminar: Saving Creativity from Death by Algorithm

The picture speaks for itself Cooper-Young Festival

I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration. But this year I came home inspired. I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden. And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).   Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility. And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact. It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few. I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area? But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time. If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.

*** Cannes 2024: The Power of Incentives and the Influence of the Majority *** In 2002, India celebrated 100 years of cinema at Cannes, but Cannes Director Thierry Fremaux faced backlash for selecting Sanjay Leela Bhansali's "Devdas" for one of the festival's screenings. Critics argued the film's commercial and mediocre nature clashed with Cannes' artistic tradition, suggesting it was selected by Fremaux due to the influence of prominent Indian commercial filmmakers. It's 2024, Cannes has transformed, driven by powerful incentives. Official sponsors like Brut and TikTok now promote influencers with little connection to filmmaking, drawing vast audiences for them and attempting to maximizing their business profits. Similarly, L’Oréal and other cosmetic brands highlight their ambassadors, often overshadowing the festival’s focus on cinema. When popular demand dictates, those in control often cater to these preferences, regardless of their impact on quality or tradition. The profound influence of the majority, even if or especially uninformed, shapes both political and economic landscapes. For investors, the lessons from Cannes are revealing. The saying "whose bread I eat, whose song I sing" underscores the importance of understanding the motivations of key players. Major investors can shift a company’s direction to meet new objectives, driven by their own incentives. Who suffers in this transition? There is a stark conflict between maintaining reputation and succumbing to incentives. This conflict is not unique to Cannes; it reflects a universal struggle. In the case of Cannes, we can still assume the key decision-makers understand what they are doing. It's more concerning when decision-makers in other settings are incapable and unaware of how they are dancing to the tune of incentives. #cannes2024 #incentives #Behavioraleconomics #cannesfilmfestival

Stress is horrific and dangerous. It can cause an adverse effect on your health, your wellbeing and your relationships. But not all stress is equal. Because when it’s born from a desire to satisfy your own or shared vision - rather than succumbing to the pressure and isolation of others - it can, as Si points out below, be a sign of giving a f*ck. It may not be cool to talk about ‘graft’ these days (which is very different to the dangers of ‘hustle culture’) but it’s still the foundation of standing any chance to make, do or create something special. We don’t talk about that enough. Not because I ever want to advocate for stress, but because I do want to celebrate craft, creativity and care. Or should I say, I want the people who act/claim they have all the answers to respect and acknowledge it … given they’ve never made any actual work and haven’t got the faintest idea what it takes or costs to make something proper good. Commercially, creatively, emotionally or artistically. So well done to everyone who put their work out there to be judged and criticised, regardless of the result. Few do. Few would. Because even though it’s business, it’s always - absolutely always - personal.

D&AD's Wednesday session kicks off with a fascinating chat between DDB’s president and global CCO Chaka Sobhani, president of this year’s film jury, and Noam Murro, the iconic Biscuit Filmworks director. A frank and honest conversation about feelings in film and how to make work that moves us. Some of the key takeaways from Murro included: ·      It doesn’t matter what you shoot on – do you, as a viewer ever look at any piece of content and wonder what it was shot on?  ·      Craft is important, but it’s about the clarity of the idea ·      Nothing good will result from bad writing – it’s key to protect the writer. Don’t let it get changed a thousand times, but if you protect it you can have something great in the end. ·      Choose a script from its potential – and involve everybody in the process, including the client ·      Don’t sell a piece of music before you shoot – you might end up using a $30 song rather than a million-dollar track. Music can be great for inspiration, but the final piece of music has to work with whatever you shot. ·      Inspiration for stories can come from anyone you meet ·      Stick to what you’re good at – it’s not that complicated. #DandADFestival #Creativity #ChakaSobhani https://lnkd.in/gvxVcU8

Transform your call-for-entry process and enhance every aspect of your art organization's operations with The System by rocepez media. 🖌️ What We Cover in This Demo: Invitation to Submit: Learn how to automate and personalize invitations with ease. Art Submission Process: See the smooth and straightforward submission interface in action. Juror Selection Process: Discover tools designed to simplify how you select and manage jurors. Notifications & Reminders: Explore how to keep participants and staff informed and engaged with automated alerts. "The System" is not just a software solution; it's an all-in-one suite designed to handle the intricacies of managing art events and exhibitions. From initial calls for entries to the final exhibition setup, we provide the tools to make every step as efficient as possible. 🔍 Why Choose The System? Our platform is built to save time, reduce errors, and enhance your communication, allowing you to focus more on the artistic aspects of your organization. Perfect for galleries, festival coordinators, and any arts organization looking to improve their operational efficiency with cutting-edge technology. 👥 Who Should Watch? Art directors, gallery owners, festival organizers, and anyone in the arts industry looking for a seamless way to manage submissions, jury processes, and more. 📌 Don't miss out on optimizing your operations! Watch now to see how "The System" can be tailored to meet the unique needs of your art organization. 💬 We're excited to hear your thoughts! Leave a comment below, and don't forget to like and subscribe for more insights on how technology can revolutionize the arts. ▶️ Watch the full DEMO here 👉🏼 https://lnkd.in/gmeQeBDQ 🔥 Learn more about The System 👉🏼 https://lnkd.in/g-2W5bDY #ArtManagement #ArtsSoftware #GallerySoftware #ArtExhibition #ArtSubmission #JurorSelection #ArtTech #rocepezmedia

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing