DDB Group Aotearoa NZ’s Post

I want another Barbie 2 to come out just to see more of what brands can Barbiefy 👏🏼 Obsessed with the marketing that surrounded the release of the film, the Barbie Dreamhouse Air BnB (thankfully not the Mojo Dojo Casa House) is my absolute favourite. I want to live there. 💕💘🌷💄👙🎀 #marketing #barbie #creativemarketing

As we shut down for the Christmas period, just want to thank those who've taken the time to visit our LinkedIn feed and maybe even read some of the posts, or if they had time away from their Facebook might have even commented. We return in 2024 with more exciting projects, hope you have an enjoyable Christmas and New Year! Look out for the 2023 Mince Pie League Results were we will be naming and shaming the best and worst of mince pies across the well known brands and even some not well known brands. We have even disqualified a couple because they don't meet the mince pie criteria! #christmas #christmascards #calendars #adventcalendars #cinema #digitalmarketing #advertising #blend #marketing #networking #printsolutions #banners #brandawareness #marketingconsultant #marketingandadvertising #digitaladvertising #merchandise #guerillamarketing #sales #digitalagency #vinylgraphics #advertisingagency #printingservices #printsolutions #advertisingstrategy #marketingmix #strategicmarketing #priming #anchoring #printdesign #opportunities #people #eurovision #liverpool #merseysidebusiness #mince #mincepies #relevant

The Courage to Innovate: Taking Risks and Rewriting the Narrative in Marketing The ever-evolving marketing landscape is not for the faint-hearted. It requires audacity, an unwavering belief in your product, and the willingness to risk it all to stay relevant. Recently, Mattel proved this theory with a reimagining of Barbie, a well-established brand that has been around for over six decades. Barbie has seen many iterations, but Mattel's latest reinvention has boldly redefined the brand's identity. Known globally as an icon of beauty and fashion, the brand took a bold step away from tradition with its new movie and accompanying marketing campaigns, effectively breathing new life into the classic doll. Risk taking, especially for an established brand, is a precarious proposition. A brand's message, after all, is a significant part of its identity. Yet, Mattel showed us that taking the high road can yield dividends. Their leap of faith gave birth to an evolved Barbie that resonates more powerfully with today's consumers, a testament to the power of thoughtful innovation. The key lesson here is that brands must not be afraid of change. Even the most established ones need to innovate, challenge norms, and at times, completely revamp their image. The risk of stagnation far outweighs the risk of reinvention. Mattel's recent triumph with Barbie is proof that daring to do what hasn't been done before in marketing can reignite a brand's relevance, even in an era of rapidly changing consumer trends. It teaches us that courage, risk-taking, and forward-thinking are not just desirable traits, but necessary ones in the realm of marketing. So, as marketers, let us not fear change, but embrace it. Let us not shy away from taking calculated risks, because the reward could be the difference between fading into oblivion and ascending to new heights of relevance. Remember, it is through daring that brands like Barbie remain not only in the market but in the hearts and minds of consumers.

Hence, Colour schemes is so integral to design.

Words that word well

Why don’t we see #studioghiblifest happening in other markets like the #UK, #France and #Germany? Exhibitors are crying out for #anime movies, demand and awareness for brands like #Ghibli is sky-high and high-street retailers like HMV and Fnac, UNIQLO and more are crying out for engagement with the #GenZ audience. Meanwhile! Licensees are continually frustrated by the narrow funnel available at UK retail to connect consumers and officially licensed products. When I ran #MangaEntertainment I observed what worked in other territories and investigated whether these promotional templates could be overlayed onto a UK theatrical and retail map. Sometimes it worked. Perhaps we lack the necessary volume of footfall to deliver the economy of scale that makes promotions like these work (Why didn’t we get #WcDonalds?), but for crying out loud. Do at least try. Kudos to Anime Limited and Bandai Namco Europe for putting their money where their mouth is and pushing initiatives like the recent UK #GundamSeedFreedom events in-cinema and the excellent #bandainamcoconnects retail experiences in and around London. Keep up the good work. And please. Other #distributors, #retailers and #licensees be bold. And give me a call if you need a hand. https://lnkd.in/eQzraveK #studioghibli #hottopic #gkids #anime #merchandising #licensing #partnerships #retail #anime #theatrical #events #distribution

A lot of people in our industry will look at this and go: "Wow, a great TV ad", "Brilliant creative idea", "This can win so many awards", "They'll increase sales for sure" etc. ....Sadly, this narrow view does not cut it the world today. Because the true value behind a polished and well produced film is a story that matters. A story that the brand feels the need to tell, and the people feel the need to hear. A story that's a statement – whether written as a sentence or told as a two minute film. The impact it has is the same. And for a few of us, that is the main reason why after all these years in this industry, we still love doing what we do. This is what "branding" is really about. This is how a brand understands itself, the world around them, and is aware of the constant cultural changes society is going through. This is how a brand is relevant. This is how a brand connects to people. #branding #brandcommunication #casestudy #storytelling #sportsmarketing #inspiration #adidas

Credit where credit is due...

This is interesting way to play with visuals for a brand campaign.

💞 Sometimes, the most effective campaigns are the ones that tap into something fundamental: human emotion. Procter & Gamble’s (P&G) “Thank You, Mom” campaign, which launched in 2012 in the lead-up to the London Olympic Games, is a perfect example of this. The campaign was a simple but powerful ode to mothers, celebrating their role in raising athletes and future Olympians. https://lnkd.in/gDFek9aZ #procterandgamble #advertising #creativeadvertising