DAYBREAKER’s Post

This weekend I hosted a sold-out DAYBREAKER in Austin. 550 attendees - a record for our growing Austin community. Stilt walkers, fire dancers, clowns, wall painting, DJ, Animal Flow yoga, community tables, and a kids-zone with a bounce house. Producing the events is hard. I do it for fun -- a weekend labor of love. It's a community-building passion. But I also love to learn through collaborating with the #d2c brands at the leading edge of community outreach and IRL #sampling Parch Spirits Co Athletic Greens Perfect Bar Strong Coffee Company Maui Nui Venison LaCroix Water What they had in common: - Brand alignment (all were healthy, sober, and fun) - great sampling packaging (easy to consume, and well branded) - Sent their own brand ambassadors or had clear guidelines for ours. - Amplified all of the UGC content after the event. - Most importantly, the best ones had a clear way to 'close the loop'... a simple next step for the attendees to go online and get the product. (not pushy, but clear) I have a hypothesis that the brands of the future, the ones that really resonate with consumers, will incubate and iterate, and expand through IRL interactions & community involvement. Are there any D2C brands that you think crush the IRL game? (drop in the comments!)