Meet us at Cannes Lions next week! Our very own Scott Ronay will discuss campaign measurement with VideoAmp, PurpleLab, and CMI Media Group. RSVP here: https://lnkd.in/dczAjc4V
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I've recently joined ISBA's Media Leaders steering group and had my first session this week. Focus was on Proprietary (somewhat confusingly also inventory and principle) Media and its pros VS cons. Definitely nuanced and worth exploring if on your media plans. P.S ignore my naff proprietary image as there is nothing proprietary about proprietary media, but interesting to see where the word "proprietary" comes from nevertheless Thanks to Bobi Carley and Claudia King for organising. #media #marketing
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🔍 Peel Back the Layers! Misinformation thrives when we accept narratives without scrutiny. Let's dig deeper, verify sources, and be the guardians of accurate information. 🧐🔒 There's still time to join ADRABA's Media Studies course. REGISTER NOW at adraba.ca/online #VerifySources #DontBeFooled #FactCheck #MediaIntegrity #InformedCitizen"
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"With the fragmentation of the media landscape and the proliferation of channels, we have many more touchpoints to work with. And at Mediaplus, we know exactly what people are interested in and what makes them tick. We can build on this and develop plenty more smart creative media ideas." With Cannes Lions International Festival of Creativity this week, Mediaplus Group CEO Matthias Bruell Brüll and Global Creative Lead Maximilian Florian Schöngen talk about how creative media ideas are developed and the impact they have 💡 🧠 Working together with the creative media team at Mediaplus, we are able to create truly innovative ideas by using behavioural insights to understand consumers and what motivates them. You can read more on their secrets to creative media planning in their interview below 👇 #CreativeMediaPlanning
What are the secrets to creative media planning? 🤫 We know: It's no coincidence that #Mediaplus is the best independent agency in the global #WARC rankings and comes first in the #RECMA Creativity Report. 💬 In the #BestTrends interview, our CEO Matthias Bruell and Global Creative Lead Maximilian Florian Schöngen explain why creative media increases the impact of campaigns, how our media ideas are developed and what the future holds - especially with an eye on next week's Cannes Lions International Festival of Creativity. Read the full interview here: https://lnkd.in/dgbxkXwU #WeTalk #MPCreative
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The latest edition of Philly Ad News just dropped, and it features my article on political season and how it impacts digital advertising. Where do I even begin? It's an honor just to be nominated... 😉 #phillyadnews #digitaladvertising
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Pino Migliorino AM GAICD FPRIA, Chair and Managing Director of Cultural Perspectives, spoke at #CBAAConference2023 on how community broadcasters can better market to sponsors and the government, with key takeaways including: - Master media agencies have taken over planning and in some cases production - Those agencies prefer digital and online channels to deliver largest reach and lowest costs - Community broadcasters need to develop a detailed argument about their uniqueness and value, and integrate digital offerings #communitybroadcasting #communityradio #marketing
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Watch this interview with BlaCon Media LLC’s founder and CEO Steven Bacon. To learn more about the many services which BlaCon Media provides please click on the blue link www.blaconmedia.com
BlaCon Media LLC’s CEO and Founder
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Watch this interview with BlaCon Media LLC’s founder and CEO Steven Bacon. To learn more about the many services which BlaCon Media provides please click on the blue link www.blaconmedia.com
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In the world marketing, in light of the mega-mergering, this is something we did way back in 2020 for AdAge’s Small Agency Conference. Kinda saw it coming https://lnkd.in/gDHdk2K7
Adland 2040: The Year In Review, According To Greg Hahn
https://www.youtube.com/
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Technologist, Data Scientist & Serial Entrepreneur | Media Innovator | 30 years in and still learning new tricks
The last two days at the CIMM Summit in New York have been fascinating. The simple fact that hundreds of advertising execs have come into town a week before Ad Week should let you know how important this is. My four takeaways: 1. The multicurency world is here. 2. The TV sector really wants transparency 3. Identity is going to be the next big thing 4. We’ve got to have more than reach Read more here... https://lnkd.in/e4PysW-p
Notes from the new world of media measurement
tomweiss.substack.com
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