Darkroom’s Post

Insight: If your offerings are "in person" (events, concerts, courses, activations, etc), in most cases there are at least two different booking mindsets. They sound like this: "I have time this weekend, what's there to do?" "I like things like this, when can I experience them?" Use your website to empower visitors to view your offerings from both of these perspectives. We've implemented things like personalization on many sites to address this, however... simply adding filters & categories to your calendar based on the interests your audience has is an EASY WIN you can do right now.

You follow Savannah Bananas, right? 🍌🍌🍌 I couldn't visit Savannah without seeing Grayson Stadium. That's where they play. Unfortunately, there wasn't a game going on. Heck, I wouldn't have been able to get tickets anyway. They're sold out for the entire season! But it was still cool to step on the grounds of greatness. Not greatness in terms of World Series rings like the Yanks. 💍 But greatness in terms of industry disruption, authentic entertainment, and social media content that not many brands can match. You've probably been following along with Jesse Cole and his story for years. Just like me. And it's been incredible to watch. Which means you know some of the things that make this team stand out: ⚾ Something unique at every game. ⚾ 2-hour limit on games, so they don't go on & on. ⚾ All sorts of extra rules to keep the game interesting - like no walks (instead they're called sprints), no mound visits, and fan foul ball catches are real outs. ⚾ Tickets are a flat $35 and don't scale based on demand. ⚾ There's singing, dancing, costumes, and craziness Their social media following is only one example of their success: 🔅 Instagam: 2.5 million 🔅 TikTok: 8.4 million 🔅 Twitter: 200k 🔅 Facebook: 2.2 million That's just evidence that what they're doing on the field matters and is making a difference. 🧢 Sports is like theater. Since it's live, you never know what to expect. And Jesse has embraced that to the absolute fullest extent. I'm glad I got to stop by and see the field. Just wish I could have caught a game. 🏟️ Maybe I'll be able to get a ticket next time they come to Syracuse or Cooperstown. Until then... Have you seen the Savannah Bananas yet? 🍌 Is it on your wishlist? 📑

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

When starting out in my career, I was the person who would shy away from the camera.... But now, I love the challenge of featuring in video content and presenting Bonded Agency in an effective way. Being visible online is a commitment I made when we launched the business 👉 I’m still learning and loving the process of challenging myself to constantly improve. A key focus is confidence – which doesn’t happen overnight. ➡ Confidence comes by reassuring yourself that you CAN do the things that worry you, by pushing out of your comfort zone. ➡ Next time you feel uncertain, remind yourself that the previous time wasn’t so bad! ➡ Step by step, celebrate the small wins 🥳. Over time you will overcome your fears and naturally improve. And remember, everyone gets nervous sometimes…it’s healthy and shows you care 👏. How do you overcome your fears and anxieties? I’m of the opinion that it takes work and a willingness to be uncomfortable. Sometimes we need to push ourselves to do the things we least look forward to in order to progress - and who knows, you might end up enjoying it - do you agree? ⬇ Below is the behind the scenes venue content we shot for our upcoming Future Trends in Advertising Festival at the Everyman Cinema in Èdinburgh What are your thoughts? #BondedAdFest

Learn more about the pricing work that my colleague Jennifer Sowinski Nemeth did (along with the whole JCA Arts Marketing Team) to help PAC NYC prepare for its inaugural season!

Is this infusion of celebrity culture good for the creative community? 🌟 The last word you'll see here from me about the Cannes Lions International Festival of Creativity, but this pivotal shift is unmistakable. 𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: This year, it wasn't merely about groundbreaking campaigns or inventive strategies. The festival spotlighted the significant role of celebrities, transforming them from mere attendees to central figures in creative discourse. Celebrity involvement is bridging the gap between content creation and personal branding, making creativity more accessible. 𝐘𝐞𝐭, 𝐭𝐡𝐢𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐠𝐞𝐧𝐜𝐞 𝐫𝐚𝐢𝐬𝐞𝐬 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬: Does it enrich our creative landscape, or could it overshadow the pure artistic and strategic endeavors that have traditionally driven our industry? As we embrace this blend of fame and creativity, we must not forget that at the core of every impactful campaign is a creator whose distinct voice and perspective captivate audiences. So... is celebrity culture enhancing or diluting our creative community?

✒️ Author Oscar Wilde famously said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” 🖥️ There’s some truth to this, with one major caveat: Wilde never had to worry about going viral on the internet. 📈 Do you know what to do if your company goes viral for the wrong reasons? Check out the advice from Hannah McNaughton and other Forbes Agency Council experts on how to handle bad press with grace and professionalism: ➡️ https://hubs.li/Q02LK1hQ0 #digitalmarketing #forbes #metricmarketing

Fun fact: April Fools' Day has been celebrated on April 1 for centuries and while there are multiple stories associated with it the most popular ones date back to 16th-century France. We all enjoy pranks and fun, but as marketers, it's our responsibility to inform audiences with accurate and truthful information. Unfortunately, sometimes companies cross the line in attempting to generate buzz. We believe companies should avoid misleading audiences or spreading misinformation, even in jest. Our role is to: -Build trust 🤝 -Share real value 📈 -Demonstrate integrity. ⚖ Successful marketing builds brand loyalty through authenticity and transparency, not cheap tricks. Remember, we are all in for fun but not for scandals.

Hitting all the right notes: Chester 7's marketing success 🎵 This promotional video made up just one aspect of our robust 4-month campaign that resulted in a record number of attendees for the festival! If you want to learn more about how we achieved this, read more here 👉 https://lnkd.in/exvbPZTc #PPC #SocialMedia #Chester7s #EventMarketing

Calling all Black creators we have an event for YOU! 🤩 🗓️ Thu. 28th of March 2024 ⏰ Time: 5:00pm – 6:00pm GMT 🖥️ Venue: Virtual At this exclusive TNB XPO 2024 webinar, learn from three creative professionals how to pitch your film or TV project. Avoid common pitfalls and learn to craft an engaging story that gets investors to yes. Thursday, 28 March 2024, 5-5:45PM GMT 3 Key Takeaways 💫 Craft a Compelling Story: Ensure your pitch tells a captivating tale that highlights the unique aspects of your project to grab investors' attention. 💫 Avoid Common Pitfalls: Steer clear of confusing presentations, unclear market potential, and lack of confidence to increase your pitch's effectiveness. 💫 Learn from Creative Professionals: Seek insights from experienced industry figures to refine your pitching skills and understand investor expectations better. Speaker 🔈 Bios 1. Edwin Walker - E. Micheaux is a talented multi hyphenated creative architect/artist with a focus in filmmaking, storytelling, creative directing, experimental art curation, and facilitation of spaces. 2. Melody Cooper is currently story editor on the 22nd season of NBCUniversal’s Law & Order: SVU. She completed the Sundance Episodic Lab’s new Idea Lab in which she developed a sci fi horror pilot. 3.NK Gutiérrez: From HBO Latino to The Oprah Winfrey Show, classically trained dancer, vocalist, actor and filmmaker NK Gutiérrez has excelled in nearly every facet of entertainment. 🔗 Register now: https://lnkd.in/e9r3Hb9d #creators #blackcreators #blackcreatorsfund #blackcreators #blackinfluencers #blackinfluencersnetwork #blackinfluencersnetwork #music #blackinmusic #blackinart #blackinentertainment #webinar #onlinewebinar