Darkroom’s Post

You can start throwing your tomatoes right now, but I totally agree with MrBeast on his approach to integrating branded content into his #content. "And they're gonna just say, "45 seconds, here's what you say. Take it or leave it." And it's pretty brutal because I think, just in general, if brands were more accommodating to let creators tell their story of the brand and talk about the brand in a way that felt a little more natural, I think it would be... A, it'd be less cringe. People would be less likely to go, and... Tap, tap, tap, skip. And obviously, it would convert better. But they're just so afraid and they want this standardized thing" https://lnkd.in/gdkfjNH7   There is a HUGE difference between your own content and brand integration into somebody's content, especially if they are famous for it, and if people spend their precious time and attention there. These creators know their audience, probably better than some brand managers know their consumers, and they know the best way to integrate your brand.   I had such an experience with #Fruttis and integration into KlikKlak (Russian group of creators) content, and the results were fascinating: with a limited budget, we played it as a medium coverage #campaign with double-digit growth in engagement and #brand image metrics.   And here are my learnings:   📌 If you want to play it safe, go the traditional way; don't approach big Creators. 📌Give key do's and don'ts to the Creator (but don't give them an exact scenario or wording). 📌The creative agency could act as a controller here, NOT the Creator; otherwise, it will create conflicts. 📌Prepare your management team in advance; they should be fully aware of the content this creator is producing, and they should be okay with it.

Struggling to attract clients through social media? You're not alone. Join Laura Johns as she chats with our team content expert, Sarah Ashley, about common pitfalls and killer content ideas specifically for MSP and IT companies. In this episode, you'll learn: - Why generic content falls flat (and how to fix it) - The power of case studies, infographics, and video - How to leverage authenticity and community engagement - Top tips for building brand identity on social media Plus, Sarah shares her favorite tools and resources to help you create content that resonates with your ideal client. Don't miss out. Listen to the full episode now and level up your social media strategy. ➡️ Videocast: https://bit.ly/49CBAnE ➡️ Podcast: https://apple.co/3wjIqA1

The Cincinnati Bengals social media is good, like really GOOD (check out their Instagram if you’re curious). Seth Tanner presents an interesting perspective on #contentcreation and metric analysis: Focus on growth 🌱 Learn to love ❤️ impressions Don’t sweat 😅 interactions engagement (but still pay attention to them) Is this the secret combo for social media success? Only time will tell. A big contributor to success in ANY field is loving what you do—Tanner’s team has major #joblove and it shows 24/7. Basically, the Bengals’ social account is *always open* for fresh content creative innovation. If you’re a Bengals fan, you’ll get the 24/7 reference. Enough said. Happy strategizing. #whodey #socialmedia #socialemediamarketing #contentstrategy

“We are entering in a new era of digital marketing where traditional values of mkt are more important” this and how to create valuable and beautiful content on social platforms to engage and create communities.

Dive into marketing on TikTok with Skyword 's latest podcast featuring Sofia Hernandez, TikTok's Global Head of Business Marketing. Sofia discusses the evolving role of marketing; the importance of creative bravery and diversity in brand storytelling; and shares highlights from TikTok's What's Next Trend Report 2024 to help your marketing drive even more impact for your brands and businesses this year. 📱✨ #whatsnexttiktok #trends #trends2024 #marketing Skyword | Sofia Hernandez

🚀 Exciting times in advertising! Just heard about the rise of FOOH (Faux Out-of-Home) content, turning ordinary spaces into extraordinary experiences. Dive into the trend with the latest podcast episode. Listen and subscribe now! https://lnkd.in/gTqSn-eT #FOOH #socialmedia #augmentedreality #marketing #AdvertisingRevolution #AdTech #MarketingInnovation #MarketingTrends #VideoMarketing #SocialMediaManagement #OnlineAdvertising #FOOHExplained #ContentMarketing #Innovation #digitalmarketing #MarketingStrategy #MarketingInsights #podcast #podcastalert #podcastjourney #likelymarketing #likelymarketingpodcast