After years of doing this, it hasn't become any easier. At MullenLowe Singapore, we've managed to grind out at least a shortlist in every edition of the Cannes Lions the past half dozen years, and you'd think practice makes perfect, but every time, the competition pulls ahead and surprises you with new ideas, just as you're finally caught up with some amazing developments over the past year. About the only thing I've learned is, you can't run out of ideas. You can only run out of steam. In the furore, I forgot this Bronze Lion is also the first for many on the team involved in this project, and I hope it blows fresh belief into their sails. It's also a Film Lion, the OG Lion, the one that was awarded at the International Advertising Film Festival in 1954 in Venice, years before it moved to Cannes and became the Cannes Lions International Festival of Creativity it is today–so congratulations, team–that's something. This year, Sheng Jin Ang and I also had our hopes of winning Singapore's first Grand Prix dashed by the brilliant folk at Ogilvy Singapore (congratulations Nicolas Courant, Marco Versolato and everyone involved) with their work for Vaseline. Again, I was reminded that the same kids behind our winning work, had a remarkably similar idea for another Unilever brand–down to the title of the piece–here, I'd say the blame is shared. We did not give the idea its due recognition, and then throw enough belief behind it to infect the clients with it. Our clients too, would not have conceivably spent two years of R&D and committed to introducing a permanent product range. We know because we've tried, very hard, and for a very long time, to make such ideas happen. But now, we know it can, because the next time we're given the it's-too-complex face-crunch, we'll have a Transition Body Lotion and a lauded Vaseline team to trot out as examples. I am personally going into 2025 invigorated. And that's the whole point of an award show – to remind you that creativity is just about one of the only infinite resources accessible to humanity.
#CannesLions2024 concludes with us bringing home a Bronze Lion and 3 shortlists in the Film Lions category for PRISM . It's been a solid year for the MullenLowe Global network, with LOLA MullenLowe winning a Grand Prix and mulitple golds, silvers and bronzes, and also a landmark year for Singapore, with Ogilvy Singapore hoisting a Grand Prix in the Glass category, both for work for one of our most important clients, and Cannes Lions Creative Marketer of the Year, Unilever. Creativity is more alive, inspiring and competitive than ever, and we're both awed and humbled to be present and involved in it. Wuthisak Anarnkaporn FACTORY01 Co.,Ltd. thequietlab
Aaron Koh
1mo
Amazing stuff guys! Singapore is shining bright this year at Cannes 👍🏼👍🏼👍🏼
O. Nadir Aydın
1mo
Big fan of this campaign and you guys! Big congrats to you and the team. Keep us inspired! 💥
Sarvesh Raikar
1mo
Well deserved and well said, brother!
Beer Poonnotok
1mo
Congrats Dan 🎉🎉🎉🎉🎉🎉🎉🎉 where’s the party?
Nicky Bullard
1mo
This is brilliant work by a brilluant team. With brilliant leaders. Amazing!
Tomás Ostiglia
1mo
Congrats Daniel Kee and Sheng Jin Ang You absolutely rock!!! This is pure magic and brilliant comedy. 💪🏼❤️
Chow Kok Keong
1mo
Congrats Daniel Kee Sheng Jin Ang and team, very well deserved 👏 🥳
GARY LIM
1mo
👏
Yeahhhhhh✨🤍
Managing Director | Superson APAC | Advisor | Ox Street (part of Carousell Group) | Healthzilla
1moWell done - that’s right, to make great work, you just need to keep pushing the needle consistently!