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25% of Sports teams operate fan loyalty programs and another 50% are either planning to launch new programs or considering it... Are these programs producing the desired results? What strategies do teams find most effective? What adjustments could be made to improve results? And for teams planning to launch new programs, what best practices could they follow to ensure success? Minty Sports surveyed 2024 attendees of the The National Sports Forum to ask these questions and get some answers. Special thanks to Isabelle Madrid, Ron Seaver and their team for making this research possible. The full report is available for free download here: https://rb.gy/t034cz

Our #clients are continuing to make waves! 🌊 This MSN article is yet another testament to the importance of great #branding. Read here: https://bit.ly/3Rj44MF. Cheers, Greyson Sports Bar!

Brands often forget that popularity needs to be present before showcasing purpose, especially in sports marketing. The Drum has a new piece that covers this topic: https://lnkd.in/d95g-VVK #marketing #brand #sport

Just a year after dropping our game-changing book, our squad hasn’t taken their foot off the gas – we’ve been in the zone, crafting a playbook that's nothing short of revolutionary for the C-suite MVPs in the #sports industry. Our game plan? To revolutionise how sports organisations engage with their fans, making those connections stronger than ever. 🌟 Dive into "**The 4 Fundamentals of Selling Tickets and Merchandise**" course – your ultimate playbook to not just playing the game, but changing it. This is where strategy meets action, giving sports execs the winning plays for more ticket sales, merch drops, and top-tier sponsorship deals. 🎉 **And because no victory lap is complete without its fans, we're kicking off with a victory dance – a whopping 71% OFF for our early birds!** 🎉 This is your shot, the play you don’t want to miss, the chance to skyrocket your career and lead your team to glory. Lace up, step up, and let’s make history. **Enroll now** and be the game-changer in the sports arena! Check out the link and let’s bring that trophy home: https://lnkd.in/dUwCvbtQ 🏆🔥 #SportsBiz #GameChangers #EarlyBirdCatchesTheWorm #JoinTheWinningTeam

Learn how effective sports event branding transforms a sports competition into an unforgettable event etched in the memories of fans, teams and sponsors! Read on as we explore the elements of sports event branding and how TLC delivers branding solutions that elevate the event experience, create long lasting connections with fans, and leave a lasting impact on the sporting world. https://hubs.li/Q02gDZhs0 #SportsEventBranding #BrandIdentity #VisualEngagement

Great to be back in the pits as the first track activation of the year saw lights out. Bringing business and sport together is always great fun but the visuals are the tip of the iceberg. Relationships have to work for all involved and match your wider message and brand needs. There is no substitute for working closely and collaboratively with your chosen sport discipline. Communication, creativity and understanding lead to a trophy winning campaign. #sportmarketing #marketingconsultant #partnerships

Summer isn't merely a season of leisure — it's the ultimate opportunity for brands to leverage the power of sports. Learn how and why your brand should prioritize ad spend this summer in our recent article 👉 https://bit.ly/4cjXblM

📸 Brand Vs Performance marketing 🙋🏻♀️ Ideal traits of a marketing hire ⚽️ World-first sponsorship deals Tune in to the latest episode of The Marketing Hustle to hear about all that with Matt Kennedy from deodorant brand Fussy 🎙️ Listen here: https://lnkd.in/eP_pJw8T #TheMarketingHustle

3 out of 4 US sports teams are investing (money, time & effort) in fan loyalty programs, according to our survey of 2024 attendees of the The National Sports Forum That's the headline from a Minty Sports survey that set out to gauge the current state of fan loyalty from a team perspective. This report summarizes results. It offers some interesting insights that should be useful for the 25% of teams that currently run loyalty programs, and the other 50% of teams who are actively planning or considering launching new programs. Special thanks to Isabelle Madrid, Ron Seaver and the entire NSF team for making this research possible. The full report is available for free download here: