Cut Dry’s Post

How ROUND is Revolutionizing Promotional Campaigns with AI In today's highly competitive beverage market, standing out requires more than just great products; it demands innovative marketing strategies that resonate with consumers and drive engagement. At ROUND, we're harnessing the power of artificial intelligence (AI) to transform how promotional campaigns are designed, executed, and analyzed, ensuring our clients achieve maximum return on investment and unprecedented consumer participation. AI-Powered Insights: The Future of Campaign Strategy Promotional campaigns, including sweepstakes, rebates, and instant win contests, are integral to the marketing mix for beer, energy drink, and wine companies. These campaigns are no longer about guesswork; they are about data-driven decisions that lead to tangible results. Read more about how ROUND uses AI & Data to create Promotional Campaigns designed to Boost Consumer Engagement & ROI......

Oh dear people of advertising and marketing. Once again we prove how our arrogance (and ignorance) stop us from progress. But this time it might be fatal. Some numbers from this article: - marketing and sales leaders admitted to a surprising lack of familiarity with generative AI. Only 21% of them professed substantial knowledge. (HR - 44%, purchasing - 57%, product - 60%) - 63% of people in marketing are curious but skeptical about AI - 78% of marketing and sales leaders did acknowledge that generative AI is likely to have “some” impact on their company Let me do a little analogy from the past on those numbers: - 78% of farmers admit that tractors might have SOME impact on their work - 63% of farmers are curious but skeptical about tractors and 27% of them don't even give a sh*t about it (they are like "Nah, I'm cool with my horse"). - Only 21% of farmers are familiar with tractors I know these analogies are inaccurate and very clumsy, but they highlight the size of ignorance in our industry. Honestly, I was shocked after reading this article on HBR by Stefano Puntoni and Jeremy Korst. https://lnkd.in/eqv8XQPa

Check out the sweet revolution that is #AI in confectionery (and beyond). This tech isn't just enhancing flavors, it's a creative powerhouse for personalized marketing that ensures every campaign is as irresistible as the treats they promote. #creativemarketing #CPGtransformation

How ROUND is Revolutionizing Promotional Campaigns with AI In today's highly competitive beverage market, standing out requires more than just great products; it demands innovative marketing strategies that resonate with consumers and drive engagement. At ROUND, we're harnessing the power of artificial intelligence (AI) to transform how promotional campaigns are designed, executed, and analyzed, ensuring our clients achieve maximum return on investment and unprecedented consumer participation. AI-Powered Insights: The Future of Campaign Strategy Promotional campaigns, including sweepstakes, rebates, and instant win contests, are integral to the marketing mix for beer, energy drink, and wine companies. These campaigns are no longer about guesswork; they are about data-driven decisions that lead to tangible results. Read more about how ROUND uses AI & Data to create Promotional Campaigns designed to Boost Consumer Engagement & ROI......

One of the things I love about Toast and working with our customers is that we're always starting from a deep grounding in customer use cases and feedback and use the tools, and in this case a generationl technical transformation, to accelerate how we create an outsized customer value. I recently shared the work we're doing to build an AI assistant that's tailor made for restaurants. We call it Sous Chef and we were incredibly thrilled to share it at Toast’s Investor Day presentation. Sous Chef isn't the only AI innovation happening at Toast and I am excited to share more of that with customers through our Innovation Hub, which we're releasing today. So far we’ve used AI to help restaurants market better through the 🪄 AI-Powered Marketing Assistant, where AI can write operators’ marketing emails for them. We also know data, and especially being able to compare data to other restaurants, is so critical to a restaurant's ability to outperform their expectations. That's where our 📈 Benchmarking product comes in! We're also focusing on how customers interact with Toast and how we can accelerate helping them. This is why we're using AI to improve our customer service by providing instant 💬 Toast Support, where customers using chat can get answers to their questions in seconds and in cases where AI can't help, connect to an agent quickly and power our agents with AI tools to help them find answers quicker. So much more in the works! Check it out – and if you’re a customer, sign up for early access to more AI-powered innovations: https://lnkd.in/g6WtCAf3

Check out the sweet revolution that is #AI in confectionery (and beyond). This tech isn't just enhancing flavors, it's a creative powerhouse for personalized marketing that ensures every campaign is as irresistible as the treats they promote. #creativemarketing #CPGtransformation

Reason #24/50 to use AI Agents in Marketing: AI agents transform data into actionable insights. It's like having a wizard who turns a pile of random ingredients into a gourmet feast, knowing just the right spices to add. Think of them as the Sherlock Holmes of data, deducing marketing gold from what looks like a jumble of boring numbers!

Super insightful. How are you integrating Gen Ai to your marketing and sales strategies? #ai #salesandmarketing

Celebrating International Hawaiian Pizza Day? Why not top off your business strategy with some AI? NetWurk.ai provides the extra ingredient you need to make your marketing strategy a winner. Don't settle for plain—add a little flavor with our AI-powered tools. https://netwurk.ai/