Cult Beauty’s Post

Are Celebs Beating Brands at Their Own Game? Well, they're starting to... During last week’s Paris Men’s Fashion Week nothing cut through the feeds like A$AP Rocky’s debut runway show for his creative-agency-turned-brand, AWGE. Rihanna attended, shutting the place down, as did fellow musicians and friends Pusha T, Rema, and A$AP Nast, designers Jonathan Anderson, Kris van Assche, and Chitose Abe, and executives Alexandre Arnault and Slam Jam’s Luca Benini. That’s star power on star power. Rocky’s debut AWGE show highlights a broader trend where celebrity brands, long dismissed as serious businesses, are finally reaching maturity. Celebrities already transcended their previous roles as brand ambassadors to launch their own direct-to-consumer products a few years ago. What’s changed recently, however, is that brands like SKIMS, Rare Beauty, and Fenty Beauty have reached a scale where they’re beginning to directly compete with the very brands they once partnered with. Last year, revenue from celebrity beauty brands in the USA alone grew by 58% to surpass $1 billion according to Statista. “It’s come full circle now,” says Metallic Inc. co-founder Alex Sossah. “Artists who once fantasised about the world of fashion, feeling like outsiders, have become the biggest platforms for the brands that once made them dream. It’s almost logical that these very platforms would become their own brands, outshining the old generation at their own game.” Today, celebrities and creators are eating brands’ lunch, here’s how: → 1. They understand fan engagement better → 2. They merge creative disciplines more authentically → 3. The value for money is simply better Read SOTA's analysis in full here: https://lnkd.in/eD8zYeFG #SOTA #brand #asaprocky #awge #skims #fenty #rarebeauty #celebrity #strategy #parisfashionweek

At Lush Cosmetics (see picture) they know exactly how to make their team members and customers feel. ‘People will forget what you said. They will forget what you did. But they will always remember how you made them feel” Wisdom coming from Maya Angelou, a well know civil rights activist. Can you relate to your work/business as well? To what extent is your team aware that each of their words and actions matter less than how they make guests/customers feel? Each team member is an ambassador of your brand, with the extraordinary privilege of crafting moments that stay with your guests/customers long after they've departed. It's not just about transactions; it's about creating connections that touch the heart. Whether it's a warm welcome, a genuine smile, or going the extra mile, these gestures etch memories that withstand the test of time. Let's be the architects of emotions, crafting experiences that leave an indelible mark. After all, it's not about what we say or do, but how we make our guests/customers feel. \#Reversethinking #GuestExperience #CreateMemories #StartReverse #findyourrelevance #relevancematters #mayaangelou #experiencestars #lushcosmetics

This Valentine's Day, pre-loved is the new beloved! 💘 A recent survey highlighted by Fashion Network reveals an encouraging trend among Gen Z, showing a significant openness to receiving pre-owned gifts: ▶ A whopping 70% of Gen Z respondents see the value and charm in pre-loved gifts for Valentine's Day ▶ Sustainability and uniqueness are driving factors behind this shift, with many young consumers prioritizing eco-friendly choices and one-of-a-kind finds over brand new, off-the-shelf items ▶ Beyond environmental benefits, this trend underscores a shift towards more personalized and heartfelt expressions of affection As more consumers embrace pre-loved gifts, it's clear that the future of retail lies in sustainability and circularity. Brands aiming to lead must view recommerce not only as an eco-conscious decision but as a strategic imperative to align with the evolving preferences of today’s consumers. Discover how to integrate recommerce into your strategy for a sustainable future. Reach out to us today: [email protected] Let's redefine gifting this Valentine's Day with sustainability at heart. 💓 🌎 #SustainableGifting #PreLoved #ValentinesDay #EcoFriendly #Recommerce #ArriveRecommerce

The beauty industry is coming THROUGH for spring and these new releases are just too good… looks like we’ll have to prepare our biggest week of launch coverage yet 🚀 Taylor Swift voice: are you ready for it? ✨ . . . #beautynews #beautytrends #beautywriter #beautybrands #beautycommunity #beautymarketing #beautyeditorial #beautybloggers #beautybusiness #beautyblog #thebeautybrief #beautyindustry

We tend to focus on our products and services, assuming that’s what matters most. However, when you think a little deeper, it becomes clear that our ‘why’ is what it’s really about, especially for first-time buyers. Understanding your why not only inspires but also validates and strengthens the purchasing decision of potential clients/customers, giving their purchase a sense of purpose. The most influential brands didn’t dominate their industries solely by discussing their products. They articulated their beliefs, the future they aim to create, and outlined how they would achieve it - in essence, why they exist. 💄When Rihanna launched Fenty, the world was in awe at the idea of Rihanna creating a makeup brand, but what truly resonated was the ‘why’ behind her venture. She announced Fenty Beauty offers over 40 shades of foundations, concealers and more, with the simple yet powerful intention of ensuring that every woman feels included in a world where inclusivity amongst makeup was once lacking. Fenty Beauty’s clear commitment to inclusivity became their defining ‘why’. That’s what people fell in love with before they could fall in love with the products. So ask yourself.. What’s my why? What is my brand’s innate purpose? Why does my brand exist? Start there, gain clarity, and watch the magic happen ✨ #yourwhy #startwithwhy #brandfoundations #brandidentity #brandstrategy #brandstorytelling #brandcommunications #branding #brandbuilding #brandingwithstudiosevelle #brandvision #brandmission #brandvalues #fentybeauty #gainingclarity

The festive season is upon us! We've created 5 sparkling looks for the holidays that you can also easily integrate into your everyday wardrobe. Check out our new wday.ru article to learn how to put together great looks and get the best bang for your buck: bit.ly/48nV0vy #familiaoffprice #fashionretail #russianfashion

Did you purchase your ticket yet, here’s a preview of what to expect on our Transatlantic flights #JetBlue

It was exciting to have worked on the launch campaign of #libresse for #EssityAustralaisia with #teamoceanic #fiji Oceanic Communications. Grateful for the trust and collaboration given by the client. Essity Australasia - previously Asaleo Care As consumers, we get thrilled to see new products get introduced into the market. As consumers, we get to see the marketing campaigns behind these brands. Some we enjoy, others not so much. But, we, the marketing souls, see these marketing campaigns through a very different lens. We see what has been put behind it, we try to dive deeper into the brands "how's", "why's" and "what's". We have our own interpretations of what should and could. #marketing at Oceanic Communications has always been about creating the brands power which has the ability to influence for conversion.