CTL Communications’ Post

with experience, you realise that communication is all about crafting narratives and telling meaningful stories - no matter if you’re a small NGO or a country waging an information war. this Friday, Sebastián Rodríguez will introduce the basis elements of strategic comms: from George Lakoff's mental frameworks to Marshal Ganz's public narrative theory. strategic comms isn't just about a one-off event or tweet, it’s more a challenging yet rewarding journey from (boring) comms to effective messages. 📨 teaming up with others can make all the difference, that's why we invite you to join our community! 👉 get your 1-month free trial and choose your campaignPro experience here: https://lnkd.in/er_DbKyZ and find out more about our community: https://lnkd.in/d3HTfs7V here are the details: ❓ what: Masterclass on strategic communications for campaignPros 👤 who: Sebastián Rodríguez, founder of the european campaign playbook 🗓️ when: October 27, 2023, at 12 pm CET 📍 where: online, via our platform (my.campaignplaybook.eu) #comms #strategiccomms #communications #campaignpro #lunchandlearn #europeancampaignplaybook

We're thrilled to spotlight our new strategic communication framework in the latest issue of Viewpoints- Values-Based Communications! At TCC Group, strategic communication starts with knowing and living our values. Aligning internal and external priorities and processes continuously strengthens organizations and maximizes their potential for impact. Read about our approach, our client work, and our leading strategic communications practitioners here: #StrategicCommunications #NarrativeChange #Innovation #SocialImpact https://loom.ly/SiZunbY

Over-Communicating Clarity benefits everyone. One of the core disciplines that my agency lives by is to Over-Communicate Clarity. This is true for both internal and external communication. We know that with our internal behaviour and culture aligned in ways that bring us closer to the end goal, we are able to consistently get the results for our clients that they expect and deserve. 💡 Your audience, users and customers are no different. You should absolutely be Over-Communicating Clarity in your pitches, products and internal comms. It literally benefits everyone. 👉 Once you begin to implement this as a standard practice in all areas of your business, it can raise your profile and awareness, attract investors and customers and rally troops and advocates behind your cause with ease. Want to know how you can better deliver consistently clear messaging to your audience? It all starts within. Let me know if I can help!

👀 we had an incredible session with our campaignPros last week, covering the basics on strategic comms. the discussions were so insightful that we've decided to host a follow-up session this Friday, so that we cover advanced concepts such as how to re-frame a discussion, or the theory of the public narrative. it’s a good opportunity to catch up with the last session, in case you missed it, and also to reflect on the challenges of adopting a strategic communications approach in our organisation. join and leave us your questions: get your 1-month free trial and choose your campaignPro experience here https://lnkd.in/dymqiYNh and find out more about our community: https://lnkd.in/d3HTfs7V here is all the information: ❓ what: curiosity hour, join and ask anything about strategic communications 👤 who: Sebastián Rodríguez, european campaign playbook 📅 when: November 3, 2023, at 12 pm CET 🔗 where: online, via our platform (my.campaignplaybook.eu) #strategiccommunications #comms #communications #lunchandlearn #europe #europeancampaignplaybook

Healthy to see PR Week reporting on high levels of live pitch requests  But brands, please don’t miss the opportunity to get it right in how you play things. Sounds arrogant, but 30 years of pitching and hearing/seeing other agency experiences provides rich streams of WTF storytelling where nobody really came out a winner. Happy to be a full independent sounding board for anyone wanting a sense check, positive challenge or discussion on the best way to frame and run a modern pitch. Chemistry sessions, briefs, pitch structures, attendees, how to assess best fit, what to really look for, communications clarity… I actually have a strategy plan on this. Like a pitch geek. Ask away if you’d like a copy...

The Lean Communications Methodology™️ is a new approach to building, testing and measuring communications strategies. It is designed to help everybody to work collaboratively together - whether a communications practitioner or operational colleagues - to increase the chances of achieving specific desired outcomes. This video presents the methodology explaining how it works and why it can reduce workload, increase effectiveness and reduce budgetary waste. It also shows how a single feedback loop (#leanstartup) can provide insights across the organization. https://lnkd.in/gpDZWKnE In the associated playlist, there are videos that focus on #publicrelations, #marketing and #publicity strategy development using the same methodology. #visualtools #visualidentity #strategiccommunications #collaborativelearning #visuallearning

Revolutionize business efficiency with standardized rules for internal Communications. As a Star Trek enthusiast, I've incorporated Prime Directives into our business strategy. These rules ensure structured, efficient operations, allowing us to work faster and more cost-effectively than typical production services. Curated by Martin R Ricketts A key directive is clear, precise communication. I believe senders are responsible for making their messages understandable, focusing on essential details like the who, what, when, where, how, and why. Adopting structured communication protocols streamlines interactions within our team and with external partners. This approach saves time and money, making our operations more effective. Do Work You Love. Monetize Your Story. Design Your Future. https://lnkd.in/gJnk-CY8 . #MonetizeYourStory #MartinRRicketts #MichelleRicketts #PrimeDirectives #EfficientOperations #StructuredCommunication #BusinessInnovation #KathrynAsaroMayers #CohesionServices #LearnFaster #WorkSmarter #DesignYourFuture #doworkyoulove #DontSettle #DigitalSamurai #theGlobalInfluencer #MicroInfluencer #InfluenceMarketing #LaptopLifestyle #CreatorCondo

Want to improve your policy communications skills but can't find training specifically for you? Our course "Communicate to persuade" is designed for policy researchers and communicators, to equip them with the tools they need to think about communications in an effective way. Participants will learn how to: - Master the three key ways to persuade - Craft messages that resonate  - Connect with audiences through storytelling - Describe policy problems in a compelling way and motivate action The next cohort starts in September and costs £350/$450 per person. Message Anne Murray to find out more.