C Space’s Post

#Experiences are Millennials and Gen Z’s new travel currency. Insightful findings based on #Klook’s latest Travel Pulse Survey ➤ More than 90% of Millennials and Gen Zs place importance on unique and memorable experiences during their travels. ➤ More than 60% of travellers prioritise booking their experiences before they fly, ensuring that experiences are a focal point of their trip. ➤ Social Media is the number 1 tool for #travel, with 60% of travellers in APAC turning to it to find inspiration and plan their holidays. Reach out to me if you would like to find out more about the findings from Klooks’ Travel Pulse Survey! #YourWorldofJoy

Forget one-size-fits-all! Travellers today crave personalised adventures that match their interests. This is where niche travel shines. As a travel founder, I'm obsessed with uncovering these unique pockets of wanderlust. And here are 3 hot niches taking off in 2024: 1. Finding your inner peace: 👉 Spiritual journeys are booming! People are seeking experiences that connect them to their faith and culture. Imagine pilgrimage tours or themed trips around religious festivals. 2. Women on the move: 👉 Women are a travel force! They prioritize safety, comfort, and connection. Enter women-only tours led by female guides. These trips cater to adventure, wellness, and building powerful memories with fellow explorers. 3. Senior globetrotters: 👉 Retirees with time and resources are itching to explore! This niche needs specialized itineraries. Think slower travel with rest stops, cultural immersion instead of marathons, and physical limitations considered. Niche travel isn't a fad, it's about understanding YOU! By catering to these growing passions, you can build a travel business that connects on a deeper level. What niche travel trends excite you? #travel #travelandtourism #travelcompany

The landscape of travel has undergone a profound transformation in the wake of the global pandemic. The lessons learned during these challenging times hold the key to reshaping travel into a more accessible and inclusive travel experience for everyone. In this article, we explore the invaluable insights gained during the pandemic and how they can pave the way for a more equitable future in travel. Read now: https://zurl.co/vd3R #DisabilityExpo24 #TravelAndAdventure #AccessibleTravel #TravelWithDisability #InclusiveTravel #DisabilityTravel #AccessibleAdventures #AccessibleDestinations Nick Wilson Image description: A photo of a man looking out of an airport window, he is in a wheelchair holding his suitcase next to him. The banner text reveals the title of the article: What the Pandemic Can Teach Us about Accessible Travel. To the left of this is the Travel & Adventure priority action area icon.

McKinsey's recent survey of over 5,000 travelers shows a strong rebound in travel interest post-COVID, with 66% of respondents more eager to travel now than before. Younger generations, especially Gen Z and millennials, are driving this surge, planning nearly equal domestic and international trips for 2024. In 2023, they took almost five trips on average, significantly outpacing older generations. This shift highlights a growing prioritization of travel among younger people, who allocate a substantial portion of their income to it. The travel industry can leverage data analytics to tailor offerings, providing unique, authentic experiences that meet these evolving preferences. #TravelTrends #GenZTravel #MillennialTravel #DataDrivenTravel #TravelInsights

Today we celebrate. The holiday season brings reflection, and celebration of the client wins the work, and most of all the communities, platforms, and partnerships that continue to support our passion and mission - to create a more inclusive industry by empowering travel brands and destinations. One major, year-long project that is reflective of our philosophy to advance the industry became a reality today with the release of the #FutureofTravel #MulticulturalTraveler Report produced alongside a group of partners (Share More Stories, Esra Calvert Consulting and JMI) that believe, as we do, that the future of our industry relies on understanding the perspectives of #diverse, and intersectional audiences. Featuring a truly diverse sample of multicultural travelers enabled by the support of our report sponsors, Virginia Tourism Corporation, Miles Partnership and Richmond Region Tourism, we now know that 86% of multicultural travelers share similar emotional needs, values, and drivers; and nearly 80% of diverse travelers ‘always’ or ‘occasionally’ factor in their own identity, culture, or background when looking for trip inspiration. There is #PowerinRepresentation. Read more here, and register for our launch webinar on 1.24.24: https://lnkd.in/gMy73-Bv. We wish all of our partners, clients, and supporters a Happy Holidays, prosperity, and health this season and for 2024. May the new year be filled with powerful stories, movements, and campaigns that reflect the diversity of today's travelers, and increase economic prosperity, and equity in our industry by reflecting authentically, multicultural travel audiences and local communities. cc: James Warren, Esra Calvert, Andy Sitison, Whitney White, Claire Weidhaas, The Culturist Group

Gen Z are spending more on travel than any previous generation, yet are more concerned by travel's environmental impacts.  Here are some other interesting findings about Gen Z's contradictory values, and how they'll impact the travel industry ⬇️ https://lnkd.in/gPsVVkPp

What makes a unique and memorable travel experience for you 🤔 ? According to #Klook's latest Travel Pulse survey, travelers especially millennials and Gen-Z are becoming more intentional with their #travel plans, instead of just crossing destinations off their bucket lists. In particular, they're also more willing to invest their income in unique and extraordinary travel #experiences. Check out other key findings from our regional survey in the infographic below, and follow @Klook to stay in the loop of more travel insights that we share regularly! #YourWorldofJoy