C Space’s Post

“We want everyone to feel able to travel – and to get maximum enjoyment from it when they do – but we know this isn't the reality today.” – Eleanor Dodgson, Virgin Atlantic. Introducing the antidote to normal – ‘From designed for few to designed for all’. Old vs. young, Business vs. Leisure, etc. – the travel industry is riddled with binary stereotypes. With increased fluidity in defining identities and behaviours, and an ageing population, the risk of irrelevance is real. People with disabilities, neurodivergent travellers, guests from underrepresented and marginalised groups, low-income travellers – they all constitute a not-so-silent majority. To find out about our other antidotes, download our new Travel Futures report: https://lnkd.in/e4HvHeMM Every day this week, we will be publishing an antidote a day from our latest Travel Futures report, helping brands better understand where they can play a part in this age of uncertainty. Follow us on Linkedin to get the inside track. #travel #futureoftravel #foresight #travelfutures #antidotetomodernliving #normal #marketresearch #relationshipthinking

“More people than ever are living in cities, often overstimulated, with high levels of stress and anxiety. Wellbeing’s never been more important.” - Chris Nader, ENVI Lodges. Introducing the antidote to city living – ‘From concrete jungle to biophilic boosts’. By 2050, two-thirds of the planet will be living in a city, a 55% increase compared with 2018. With this will come a plethora of added stress and anxiety, more air pollution, more noise pollution, and more technological overload. Modern travellers know that spending time in nature can reduce stress, improve mood, and enhance overall wellbeing. To find out about our other antidotes, download our new Travel Futures report: https://lnkd.in/e4HvHeMM Every day this week, we will be publishing an antidote a day from our latest Travel Futures report, helping brands better understand where they can play a part in this age of uncertainty. Follow us on Linkedin to keep up to date. #travel #futureoftravel #foresight #travelfutures #antidotetomodernliving #cityliving #marketresearch #relationshipthinking

This Thursday, July 11th, join us for a unique opportunity to engage virtually with your insight peers on AI’s potential and risks, as well as broader implications AI has for the market research industry. Together with our experts Abhinav Dua, Head of AI at Escalent, and Asha Parmar, Associate Director at C Space, we’ll explore: 1️⃣ Implications of the ever-evolving AI landscape on research methodologies, analytical techniques and insights frameworks – and what this means for the future of our practice 2️⃣ AI’s potential, limitations and risks for market researchers 3️⃣ Keeping it real in an increasingly machine-led world ➡️ Register here: https://hubs.li/Q02FDW340. ** Please note that this is a first-come, first-served event, and space is limited. #AI #AIandInsights #PeerConnections #DemocratizingAIforResearch Escalent Hall & Partners

“We used to want lots of options. Now, we're ready to pay good money for someone to help us decide.” – Doron Meyassed , Plum Guide. Introducing the antidote to uncertainty – ‘From mental fog to mental boost’. In today's fast-paced world, we're making more decisions than ever, and with the rising cost of living, every choice feels like it carries extra weight. It’s no wonder that over 20% of travellers now travel for health and wellness. But, ironically, the process of booking, planning and even making these trips can often be stressful. Modern travellers want to escape everyday decision fatigue. Intuitive, seamless, personalised experiences will win the hearts of city dwellers. To find out about our other antidotes, download our free Travel Futures report: https://lnkd.in/e4HvHeMM Every day this week, we will be publishing an antidote a day from our latest Travel Futures report, helping brands better understand where they can play a part in this age of uncertainty. Follow us on Linkedin to keep up to date. #travel #futureoftravel #foresight #travelfutures #antidotetomodernliving #uncertainty #marketresearch #relationshipthinking

“I was quite surprised how welcoming and diverse the financial services industry was when I joined,” shares Natasha S. den Dekker. For International Women's Day in March, we sat down with Sarah Emmerson from Visa and Natasha S. den Dekker from Santander to discuss their experiences as women and insight professionals in the financial services industry. It was a fascinating conversation that sheds light on an industry that may have some misconceptions. To listen to the full episode: https://lnkd.in/eddQDsyq Insightful Encounters is an opportunity to have a fireside chat with insight professionals about the pressing issues that are top of mind within the industry. Do you have a hot topic you’d like to talk about? Get in touch and we will get you booked in! #InsightfulEncounters #RelationshipThinking #MarketResearch #FiresideChat #internationalwomansday #financialservices

Travel is back and booming: adventure trips, wellness sanctuaries, weekend breaks, Taylor Swift jaunts. This year, 9% of the world’s GDP will come from travel, almost back to pre-pandemic levels. But this time, it’s different… …in this age of uncertainty, travel is taking different forms and fulfilling different purposes. Last year, we published our Foresight Toolkit—a guide for insight practitioners to use when crafting and developing foresight-related projects. But how do you apply this? Introducing the antidote to modern living. Not just another Future of Travel report, but rather a demonstration of foresight application and a practical read to help your brand think about how you can stay ahead in this uncertain world. https://lnkd.in/ebfZXfi2 Yes, there’s talk of interplanetary tourism, hyperloops, and floating hotels, but in this piece, we argue that the brands that focus on applying new tech and solutions to real problems (whether that’s burnout or reclaiming the joy of being lost) and opening travel to more people, more often, are the ones that will succeed in the future. A big thank you to Doron Meyassed, Chris Nader, Eleanor Dodgson, Kristi Gole and Holly Tuppen, who contributed their expert voices when crafting this report. Enjoy the read. We hope it’s a mini—but meaningful—holiday for your brain. #futureoftravel #foresight #marketresearch #relationshipthinking #travelfutures #travel #hospitality #insights

It was great to see Risham Nadeem take the stage with Sandra Plakke for a fireside chat at the Greenbook #IIEXEU event in Amsterdam on Wednesday. They discussed Nissan Motor Corporation's customer experience transformation and the role that customer closeness and CSpace's SPARK nine-market customer community has played in enabling it. Highlights from the two-day conference were Jennifer Dorman at Babbel talking about behavioural science and system one and system two thinking and product design. Also, Josephine Scholtes on researching #AI products with AI products at Microsoft. It was great, too, to connect with ex-C Spacer, Esi Akaltun, and hear more about her work at hims & hers. Her presentation on their recent UK-wide Sex Report was brilliant and included much overlap with the findings of Risham's work on Inclusive Intimacy for the Design Museum Everywhere. #IIEXEU #climateactionweek #paneldiscussion

As the US prepares to celebrate the Fourth of July, some timely themes are emerging from the 500 consumers participating in C Space’s AI Diagnostic, a longitudinal study that helps companies learn how customers view AI. Check out key insights on whether AI will foster independence or overdependence – and what consumers’ changing perceptions of AI mean for your brand – in a new blog from our technology experts, Laurie Bae and Arjun Chawla. ➡ https://lnkd.in/evNRS8nK #MarketResearch #AI #CustomerInsights #AIDiagnostic Escalent Hall & Partners

This Thursday, June 27th, join us for a unique opportunity to engage virtually with your insight peers on the role we play in building trust in healthcare and the implications for your organization. Together with our experts Barrett Ladd, Director of Market Research and Brand Strategy at C Space Health, and Courtney Kerwin, VP of Life Sciences at Escalent, we’ll explore: 1️⃣ Communicating and driving the value of trust within your organization 2️⃣ Actionable strategies to foster trust and enhance patient-provider relationships today and in the future 3️⃣ Research approaches and tools to continuously and deeply understand patient and provider needs ➡️ Register here: https://hubs.li/Q02D6Sr50. ** Please note that this is a first-come, first-served event, and space is limited. #PeerConnections #BuildingTrustinHealthcare #MarketResearchforHealth Escalent Hall & Partners