Crocs’ Post

I saw Barbie last week and coming out of the cinema, one of my first thoughts was “Where can I buy the I Am Kenough hoody?!” As Mattel, Inc. know what they’re doing, you can buy official Barbie merchandise from Mattel Creations. In effect, you are paying Mattel to market their own movie for them. You get an awesome hoody and they get word of mouth promotion of their movie. Not to mention the revenue. Win-Win 🎉 This is an excellent strategy for many brands. Particularly those that want to foster brand loyalty and recognition. Never underestimate what brands people might want to wear on a t shirt. I literally had a Cillit Bang t shirt as a teenager! Primark have an entire Greggs range now! P.S the I Am Kenough hoody has already sold out! (Link in the comments.) Hopefully they’ll get more in soon. #marketing #ecommerce #merchandise #brand

If you're not familiar with Terence Reilly, it's time to take note. Monitoring the stock market performance of Crocs and Stanley during his leadership, I’m convinced to invest wherever this marketing genius goes next. Under his guidance as CMO at Crocs, the brand achieved unprecedented market gains and cultural relevance. Then, as global president at Stanley, he helped transform a century-old mug into a viral TikTok sensation, making it the new must-have for the youth. Now, as he steps into the role of brand president at HEYDUDE—a brand recently acquired by Crocs—I can only expect an upward trend for CROX. Consider this my public service;) #crocs #heydude #crox #terencereilly

Happy First Anniversary to Sneaker Throne! 👟 WSI is still rock solid on the promises we made during Sneaker Throne’s onboarding last year. Our relationship is stronger than ever, and the results speak for themselves. Last year’s peak season went off without a hitch - We handled a 5x order volume increase while still meeting our SLAs: ✅ On-Time Shipping ✅ 2-Day Shipping ✅ Order Accuracy “I would recognize [WSI’s] ability to handle holiday orders,” says Scott Mittleman the VP of Business Development for Sneaker Throne, “They had absolutely no issues with getting the orders out on time. The communication between WSI and [Sneaker Throne] is completely transparent, and they appreciate everything we do to continue to regulate the flow of their orders.” 👑 If you want your sneakers to live like royalty, check out Sneaker Throne’s storage solutions here: https://sneakerthrone.com/ And if you’re aiming to be the MVP of eCommerce fulfillment, hit us up instead 😉 www.wsinc.com/contact

Another #InTheKnow with In the Green! What is a tagline? A tagline is a short statement that a brand consistently uses to clarify its services, mission, or values. Taglines can serve as an essential component of a brand and build recognition with your audience. Here are a few taglines you've probably heard before: 🟨 Nike - Just Do It. 🟨 Wheaties - The Breakfast of Champions 🟨 Apple - Think Different. 🟨 McDonald's - I'm Lovin' It. Why do these taglines succeed? They are used consistently, are easy to remember, evoke emotion, and describe the company's values. One of our favorite local examples of a tagline is Brown's Shoe Fit Co., which is next to Buffalo Wild Wings. Their tagline, "They Sell Chicken. We Sell Shoes." Why it Works: While Brown's Shoe Fit enjoys a high-traffic location with considerable drive-by traffic and great signage - like many retailers, they struggled with people knowing they existed. However, most people do know where Buffalo Wild Wings is. Because Brown's was also new to the market about five years ago, they also needed to simply convey what they do - sell shoes. The tagline simply, yet memorably expresses what they do and where they are. Keep up the good work, Brown's Shoe Fit Co.! #MakeItPay #Marketing101 #BrandRecognition #MarketingMatters

🇱🇹 / 🇬🇧 Before starting my fashion business, I knew nothing about Vans. For me, it was just another sneaker brand. But when I started to learn more about the brand's history, I was amazed by their huge and interesting story. I don't know why a book about the Vans business hasn't been published yet. But we have chosen interesting facts and collected them in one article. As usual, in both languages: ENG https://lnkd.in/dJZrQFby LT https://lnkd.in/dE7DMM_R

clothing is a commodity, and when it comes to style & fashion — #brand is everything. but can the same inspiration and magic of toys & collectibles apply? this is the right man ready for the reinvention. “It’s the work ahead that excites me most — the chance to work hand in hand with the teams to evolve Gap Inc. for a new era,” Richard Dickson said in a statement. He previously held roles at Bloomingdale’s and founded an online cosmetic retailer that was later acquired by Estee Lauder. Gap, which owns its namesake brand as well as Old Navy, Banana Republic and Athleta, is in need of a revival akin to Barbie’s. The 52-year-old retailer has been facing falling sales and a customer base whose clothing needs continue to change. The mall stalwart has faced increased competition from online retailers that have chipped away at its market share. It is also contending with an industrywide challenge of U.S. consumers spending less on discretionary categories like clothes." —The New York Times https://lnkd.in/gcEShNEP #marketing #brand #fashion #retail #consumergoods #collectibles

Have you ever worn Crocs? Today, I read about "How Crocs faced a potential financial crisis in 2009". Crocs shoes' USP is that they are durable. But if a customer wears the same pair of shoes for a long time, how could repeat purchases happen? 🤔 This is what happened in 2009, leading to declining demand. 📉 The company failed to detect the drop in time and kept producing at the same rate, resulting in an inventory surplus. There, the average ticket price is the average amount of the business's individual sales, and the company was already operating on thin margins. Since the top line was affected, they were bound to face a financial crunch. John Duerden, who is an ex-Reebok executive and was CEO of Crocs in 2009, started shutting down factories, reduced the workforce by a third, and also cut production. Thankfully, the situation stabilized within a year, and they started expanding their business as well. So, this is the thought of mine from which I read and learned something new. Share this with those who love Crocs, and don’t forget to leave your thoughts in the comments! 💬

𝐍𝐢𝐤𝐞’𝐬 𝐒𝐭𝐨𝐜𝐤 𝐃𝐫𝐨𝐩𝐬 𝟏𝟎% 𝐚𝐬 𝐢𝐭 𝐜𝐮𝐭𝐬 𝐢𝐭𝐬 𝐒𝐚𝐥𝐞𝐬 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝐚𝐧𝐝 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐬 $𝟐 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐂𝐨𝐬𝐭 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬 The company adjusted its full-year reported revenue outlook to grow around 1%, compared to the previous mid-single digits estimate. Read More: https://bityl.co/ND82 #nike #nikenews #NikeShare #nikesale #nikeshoes #shoescollection #costreduction #NewsUpdate #BusinessNews #viralnews #BusinessMagazine

Level Up Your Running Shoe Hunt: How SGE is Changing the Game? Looking for running shoes? Say goodbye to limited search results! The Search Generative Experience (SGE) is here to shake things up with more variety for you, and fairer opportunities for brands you love. Here's how SGE could change the game: • Goodbye, Retail Domination! SGE results show less control by the top 10 merchants, meaning a wider selection of brands for you to explore. • Amazon Doesn't Rule the Roost! Amazon's grip loosens in SGE, giving other retailers a fighting chance. • Hello, Brooks & Hoka ! These brands, and others like them, become more visible with SGE, allowing you to visit their websites directly. • More Exposure for Retailers! Zappos, Foot Locker, and other stores gain well-deserved recognition in SGE search results. Our study on SGE for running shoes suggests a future with more variety and easier searches for runners everywhere! Learn how to optimize for SGE and reach more customers. Contact us today! 🔗https://hubs.li/Q02vpdRN0 #SGEProducts #TraditionalSERP #Retailers #SOVDistribution #BrandVisibility #ShoppingExperience