Leo Burnett Taiwan’s recent focus on mixing its creative departments with accounts, media and tech teams is resulting in more experimental projects and a better offering for clients https://lnkd.in/gwzzhTFb
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Ad LOVER: Advertising is about the balance of Art and Business, which are my favourite things in the world.
🏦 澳洲国民银行: More than money." The entire ad revolves around the theme of "efficiency," whether it's driving a falling-apart car or chasing a house. It emphasizes the efficient utilization of every penny and every minute. This ad by TBWA perfectly fulfills the client's requirements. 😀 Advantages The overall performance in the TVC is satisfactory. It starts with a suspenseful opening: why is the driver so calm when the car is falling apart, and why Sarah is chasing a house? It sparks curiosity and engages the audience. ☹️ Disadvantages The Small Business plot is disappointing, merely using growing green plants to imply business growth, leaving viewers puzzled. This part serves as a transitional element; removing it would enhance the overall ad. 😆 Overall, it's mediocre, but TBWA\Australia's distinctive style is evident: 6.5/10.
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Helping you create & deliver insight-led marketing strategies & campaigns that work | Client Services Director at HeadNorth Agency
Absolutely love this 🫶🏼 It's what effective planning is all about. Really getting under the skin of what makes different people tick. Delving deeper past statistics and demographics into people's challenges, motivations and beliefs. When was the last time you dug deep into what your customers' lives are like and positioned your product or service to really speak to them? Taking the time to do this can turbocharge your results. I'd love to talk to you about how.
The planner manifesto via Matt Waksman, Head of Strategy, Ogilvy UK
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As M&A heats up, Ad Age explores why some agencies fight to remain independent. See how indie agency leaders are finding creative ways to stay independent and protect their cultures, plus their tips for new indie leaders. #advertising #independentagency #creativeagency https://hubs.ly/Q02QQbB30
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Ogilvy Makes a Pitch I assume this is a film that David Ogilvy made for his Australian office, which was pitching the Xerox account. Some thoughts: He can't pronounce the client's name. He tells a fantastic self-deprecating story. He admits he made a mistake. He pleads for another chance. He makes an offer for the client and the agency team to spend time with him in France. This is a good reminder that advertising is a people business, and when you have a legend on your team like David Ogilvy, you would be a fool not to use him. Two questions: Did they win the business? Did he spend a lot of time making films for overseas offices in pitches? Is this one of many in an archive somewhere that's since been lost by WPP? Matt Weiss
David Ogilvy Xerox pitch
https://www.youtube.com/
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Clearance is one of the most challenging aspects of international marketing - how can you ensure the campaign won't break any regulations in local markets? Hear from our sensational senior project manager, Baptiste Lehmann, on how we smooth the clearance process for our clients by testing creative ideas upfront. More tips on developing effective glocal creative here: https://lnkd.in/eJDwx2tD #broadcastclearance #globalmarketing
Consideration for International Clearance | Baptiste Lehmann | Freedman International
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Time to call time on industry awards and get on with some work! Sorry all you award junkies, but its time someone said it. Bravo Rob Mayhew for exposing the glaring hypocrisy at Ogilvy, McCann Worldgroup, as well as pretty much every awards scheme out there. I’m done with the endless parade of self-congratulation. Our industry is packed with award-chasing egotists who crave validation from their peers rather than focusing on what actually matters which is real-world results. Years ago, I banned big fish® from entering creative awards. It wasn’t a popular move (as you can imagine!), but I did it because we were spending more time chasing shiny trophies than driving real impact for our clients. It's real world results that truly count, not trophies in a glass cabinet! But guess what? A couple of years back, someone joined our team and convinced me to start entering awards again. So, we did. And of course we won a load. Cue the selfies, the expensive black tie dinners, the social posts, the “award-winning” banners on our website and lots of smiles for a day or two. But did it move the needle? Did it make an impact on the world? Did our clients care? Nope. Not a sausage!! What’s worse, I found out that the same awards schemes that patted us on the back were also handing out trophies to a bunch of morally questionable companies doing horrendous work for unethical clients!! That’s when I knew I'd been right all those years ago and that these awards aren’t just meaningless, they’re actually damaging. So let’s cut the crap people. Just about every creative award scheme is as shallow as a puddle, most are conflicted, and just about all of them reward all the wrong behaviours. Rob nailed it. Yes Ogilvy et al should be ashamed, but so should the Award Schemes that celebrate bad work and devalue every award that they've ever given. They turn the whole system into a joke. I for one will be displaying all the awards we've won in a dustbin in our reception with a notice that says "we won these, please ignore them, we lost our minds and are now back at work focussing on what matters - your work!" Just saying… P.S. My advice to any budding creatives when it comes to awards? Save your money, focus on the work. Let your results speak for themselves. Real clients don’t care about your trophies. They care about impact. If anyone wants to give you an award, let them, but make sure they don't ask you to pay for it or enter the work yourself. Let them come and find you!! #boycottawards #justsaying #creativeindustry #awards
Just a reminder that Ogilvy won network of the year at Cannes Lions International Festival of Creativity this year and also topped the Clean Creatives F- List charts as the Agency with the most fossil fuel contracts (alongside McCann Worldgroup) whist Cannes is literally underwater today. Again, I love Ogilvy. They are a great agency. But please stop working with fossil fuel clients. You are not part of the solution. If your agency made the list, feel free to ask them about it in the next company meeting https://lnkd.in/ekKTTH2f
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Watched our very own Neo Mashigo, from M&C Saatchi Group South Africa on the panel yesterday. Who discussed humour in advertising and whether it should have a category of itself at Cannes. The whole panel made up of amazing talent from DDB, BBDO and The Orchard all universally agreed that humour probably shouldn’t have its own category at Cannes. But if that’s what it takes for us to start having fun again. Then it might be necessary. One of the key questions put to the panel was why do we see less humour? All the panel agreed, it is probably the hardest thing to write. Clients tend to avoid wanting to offend anyone so they prefer comedy that doesn’t go too far. Sadly sometimes this gets chipped away. Resulting in bland work. It was also put the panel why humour isn’t awarded very often in Cannes? The key take out was that international juries all have different frames of reference for humour in their respective countries. And in the jury room they need to take more time to go into this level of nuance. The panel were asked why purpose work is devoid of humour? Neo made an excellent point that a few years ago Dumb ways to die, broke the mould by being funny for purpose work. And that it is possible. Juries tend to lean more towards work that pulls at heart strings. Finally the panel were asked what their advice was for making funny work? They all agreed that making funny work is hard. It takes laser focus, especially on set. Sometimes the whole crew think a scene might be funny. But allow yourself to keep pushing harder. Allow for dialogue to change. Often a piece of ad-lib, a reaction that wasn’t originally written can be the difference between Gold or an also ran. So try to give yourself time for an accident to happen. Oh and David Kolbusz dressed as a mime artist on the panel was pretty funny. He stayed in character the whole time.
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"Brilliant, effective work has to be relevant and measurable, which is unachievable without creativity, media and data working in lockstep." Jessica Tamsedge, Dentsu Creative UK's CEO, shares her thoughts on if more agencies will move to a holding company solution, and why being part of dentsu has benefited clients. Read the full article in Campaign UK below👇
Will more agencies move to a holding company solution for their biggest clients?
campaignlive.co.uk
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Strategic Communications| Media Management | Public Relations | Social Storyteller | Visuals | Documentaries | Producer | Project Management.
In the corporate world, the communication department is typically the first to experience budget and human resources reductions when cost-cutting measures are implemented. This mirrors my experience in mainstream media, where, during space constraints, specific sections like sports were targeted for reduction, because they could do without them. Does this signify a lack of understanding or appreciation for the communication department, or is it driven by the belief that the organization can operate without it until sufficient funds are available? #PR #Communications https://lnkd.in/daANbR2h
Metro Bank cuts comms team
prweek.com
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