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Viral #marketing has evolved significantly over the past 30 years, starting with simple yet effective strategies like Hotmail's 1996 tagline, "Get your free email at Hotmail," which leveraged word-of-mouth. In recent years, sophisticated strategies have emerged, incorporating influencer marketing and live #media spectacles, exemplified by the ALS Ice Bucket Challenge and Red Bull's extreme #sports #events. Read more about the history of #viralmarketing and its lessons here- https://lnkd.in/gAM2FbH4

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