Creative Salon Worldwide’s Post

Temu’s ad strategy: bludgeon you into knowing its name.

The best #ads of 2023, as highlighted by Adweek, are a testament to the ever-evolving landscape of advertising: https://shorturl.at/hkCK3.  From Leo Burnett to Droga5, these #campaigns redefine creativity. Want to delve into the nuances of the ad industry? Let's chat! 🚀 #AdvertisingExcellence #BestAds2023 #advertisingmarket #adcampaigns

Being purpose driven and funny aren’t mutually exclusive. After a two-decade decline, humor is returning to advertising and that’s good for business, driving commercial growth. #advertising #digitaladvertising #advertisingcampaigns

🔥 Classic Ads Breakdown: David Ogilvy's Schweppes 🔥 𖦹 The Character Hook Meet Commander Whitehead, the face that launched a thousand bubbles. This isn't just a man; it's a legend; A gentleman you want to know more about. Ogilvy understood the power of gusto & character. 𖦹 Timeless Elegance Look at that backdrop—the plane, the red carpet. This ad doesn’t just sell a drink; it sells class. It's the kind of world where every sip of Schweppes is a first-class experience. 𖦹 Crafted Headline "The man from Schweppes is here." Now, that's an entrance. It’s not just announcing a product—it’s about the arrival of something (and someone) special. 𖦹 Irresistible Detail Ogilvy doesn’t just say “good”; he says “the only mixer for an authentic Gin-and-Tonic.” That’s not just detail; that’s a gauntlet thrown down for any other mixer daring to step up. 𖦹 Unique USP "Schweppervescence," what a word! It promises not just a flavor but a sensation. It's like saying, “Don’t just drink; experience.” 𖦹 Old-school CTA with Style It ends with an invitation, not a demand. It's like saying, “You're smart; you'll come to us.” That's class, my friend. 𖦹 PS: Be An Ambassador The P.S. part's angle is a purely brilliant move (in an era with no Social Media or even the Internet, mind you). 💡 It’s not just selling tonic water; it’s an invitation to a lifestyle. Ogilvy knew his audience wanted more than a fizzy drink; They wanted to be part of the Schweppes story, the kind that turns a simple mixer into a legendary experience. 🍸👌 #marketing #advertising #sales #marketingtips #oldads #oldadsbreakdown #Ogilvy

Check out these 18 ad campaigns that are pure genius! 🤯 From the iconic "Got Milk?" to the hilarious Old Spice commercials, these brands know how to make an impact. Get inspired and see how creativity can take your brand to the next level. #BrandedContent #AdCampaigns #CreativeGenius https://hubs.ly/Q023YNxb0

Every year the Ad industry prognosticates what the top ten spots will be. In reality, this rarely correlates with what’s the best advertising. 1. Bigger isn’t necessarily better. So many Super Bowl spots are victims of overproduction. Too much going on to resonate. As they say, all display is no display. 2. Celebrity stunts. Unless the celebrity is so big or so unexpected, they distract from the brand. Also, any celebrity from a show 10 years or older is irrelevant. 3. Watch for the boat rockers. It’s that previously unknown brand that makes everyone say huh? Stops the conversation in the room and provokes questions. That’s the real winner. Disruption is its goal. Often it is intentionally targeted to a specific segment of the audience and usually generates massive name recognition. 4. Babies may create awareness but don’t create financial services customers. 5. Lastly, if you remember the commercial but not the sponsor, you’ve witnessed a huge waste of money. Happy viewing.

A point well made, creative is and always will be king…. But it needs to work and feel authentic in each media channel, just cutting your 60 second ad into 6,10,15 & 30, then cropping for vertical and square isn’t going to do it either (all though it’s a start obviously). Building native assets, then testing and refining is much more likely to yield the best results from each media channel.

Repetitive advertising can harm a brand's reputation and reduce the likelihood of a purchase, according to a recent study from IPG's Magna unit and ad tech firm Nexxen. Overexposure to the same ad campaigns is "annoying" and "disruptive," according to the findings. Recall peaked at 92% for participants who saw the same ad six times, but negative associations spiked, too. One way to avoid overexposure to advertising is by switching up the creative. Companies need to be mindful of their ad campaigns and be creative in their approach. Learn more from the study: https://lnkd.in/e_hwhNs4 #frequency #advertising #adcreative #adexposure

Ad insight — Contrast creates interest. There aren’t two groups more different than supermodels in London and dads in Ohio. Yet this ad helped put New Balance back on the map. Three takeaways: 1. Be different, not better. 2. Make it simple to make it memorable. 3. “The best ideas come as jokes.” — Ogilvy PS: Follow The Sleuths for daily great ads!

Last night, a surprise clip from the "Mad Men" series popped up on my social feed, instantly taking me back to the start of my career and love for advertising. It got me thinking – are the madmen of today not so mad anymore? I poured my thoughts into this article, drawing from my personal experiences and a dash of observations from my tight-knit creative circle. Take a read and share your insights! https://lnkd.in/eJf5duvi #madman #advertising #ogilvy #leoburnett #marketing #advertisingagency