Creative Salon Worldwide reposted this
"Great work happens when you earn your certainty: We have an obligation to our clients to ground our creativity in evidence and effort. We have to be sure we get it right." Karin Robinson, Senior Strategy Director, is sharing her formula for winning a Titanium Lion at Cannes Lions with Creative Salon Worldwide. Read the full piece here: https://edl.mn/3W91tHC
Karin Robinson congratulations!!!
🏊♂️ Let The Games Commence 🎽 As athletes prepare for the Paris 2024 Games🏅, brands are unveiling their creative campaigns! From Coca-Cola’s heartwarming ‘Real Magic’ by WPP Open X to Aldi’s fun-filled ‘Kevin the Carrot’ spot celebrating 10 years with Team GB, the excitement is palpable. Explore how brands like Corona Cero, Channel 4, Apple, and Toyota are making waves with ads that capture the spirit of the Games🎥. Read Here: https://lnkd.in/gJvwz9wY 📝: Avnie Bansal #Paris2024 #Olympics #Paralympics #CreativeCampaigns #BrandAds
🌟 VCCP Stoke Academy: Empowering Young Talent 🌟 "The goal is to make the advertising industry accessible to everyone, not just the privileged," says Jim Thornton, ECD at VCCP London. VCCP Stoke Academy is tackling the talent crisis by creating opportunities for young people in Staffordshire. From virtual work experiences to fully-fledged apprenticeships, initiatives like the ‘Best Summer Job Ever’ are helping young creatives discover their potential in advertising. Thornton, Charlie Bigham's | B Corp Kirstie Hawkins, and the 2024 interns sit down with Conor Nichols to share their insights on this impactful journey. Read Here: https://lnkd.in/gie92GwC #VCCP #YoungTalent #BestSummerJobEver
📝On The Agenda This Week//The Ad Industry Softens Towards HFSS🍫🍟 Regulations Confirmed for 2025 Rules around the advertising of food🧑🍳 and drinks🍧 high in fat, salt and sugar (HFSS) will be introduced next year, with the advertising sector on notice for 1 October 2025. And while the rules will never be popular with the industry, executives appear to have mellowed in their views to it over time. The measures include a restriction⛔ on the promotion of HFSS products by volume price. So no more 'buy one, get one free' and multi-buy offers - as well as the introduction of a 9pm watershed for TV📺 and online ads for HFSS products. Also read the opinions of Stephen Woodford, CEO, Advertising Association; Jon Mew, CEO, IAB; Chris Mellish, group CEO, UNLIMITED and TMW; Jessica Tamsedge, CEO, Dentsu Creative and Sam Maguire, UK head of marketing for food and drinks brand Rude Health. Read Here: https://lnkd.in/g67P_h9C 📝: Stephen Lepitak #hfss #hfssads #hfssadguidelines
🍔Happy 50th Birthday Maccies🍔 "The brief was to pay homage to the iconic McDonald's🪅 party invites of years gone by and create an instant nostalgia🥳 hit for anyone who sees them," says Alice Pearce, Senior Creative, Leo Burnett. Having a 50th birthday🍕 party in the spirit of a children’s party feels appropriate and for the world’s largest quick service restaurant chain🧰, McDonald's🤡 that is even more so as it has been hosting millions of them for decades now. It has released a campaign to mark the occasion created by long-standing agency Leo Burnett. Leo Burnett UK senior creative Alice Pearce and illustrator Sofie Birkin talk about the special posters with Stephen Lepitak. Read Here: https://lnkd.in/ebZQPyjs Leo Burnett Publicis Groupe #mcdonalds #mcdonalds50thbirthday #creativeposters #vintageposters #ad #vintageads
From Advertising Titan📺 to TikTok Star🎙️: Why Rory Sutherland Has Become An Unlikely TikTok Influencer Set up in November last year, @rorysutherlandclips was originally an unofficial account on TikTok📲 set up externally from the agency by fans. Ogilvy has since taken control🧵 of the account. It currently has over 208,000 followers👀 and amassed more than 2.2 million likes across the 160 clips currently published by it. Rory Sutherland is now being stopped in the street by fans🤩 who have only encountered him through TikTok. Creative Salon Worldwide takes a look into this Tiktok phenomenon with comments from Rachel Porter, Ogilvy UK; Dame Annette King DBE, Accenture Song and Rob Ryan (he / him), TikTok for Business. Read Here: https://lnkd.in/eumj9bvs 📝: Emma Vernon and Stephen Lepitak #rorysutherland #ogilvy Ogilvy Ogilvy UK#tiktokinfluencers #tiktokb2b
🇫🇷🏃♀️🏅 Allez! Allez! The world's most talented athletes are flocking to Paris. Fans and even casual viewers will be watching closely. 👀 As a result, brands will be doing their best to chime into the noise surrounding the biggest event of the past four years. 📣🌍 But like the untold amounts of effort it takes to win Gold at the Olympics, brands will also not find it easy to break through the clutter of sports-related marketing during the games. 🚀💥 So how can brands break through the noise to connect with a global audience? 🤔🌟 Conor Nichols asks Islam ElDessouky, The Coca-Cola Company; Lynsey Atkin, 4creative; Karen Martin, BBH London; Fiona Gordon, Ogilvy UK; Matthew Moreland, T&Pm; Micky Tudor, T&Pm; Laurent Simon, BMB Agency; Dan Watts, Pablo London; Alicia Job, New Commercial Arts.; Nikki Lindman, Frances Leach, VCCP. Also see adland's favourite Olympic ads from over the years.... Read Here: https://lnkd.in/ei5KtWDG #Paris2024 #Olympics #MarketingMagic #BrandStrategy #GlobalAudience #GoForGold #BreakThroughTheNoise #SportsMarketing
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