The CPG Guys’ Post

Generations do change and the insight here is that the consumer personality of parents in their 20s is down to earth. Move over polished, shiny, over-priced brands. Get real with your messages on Google, TikTok, Amazon and YouTube. More insights here:

Successful businesses are very well aware of their consumer behavior To learn how to understand consumer behavior click here: https://lnkd.in/deGGcd2w #ConsumerBehavior, #DataAnalytics, #Personalization, #OmnichannelExperience, #SocialProof, #EmotionalConnection, #RealTimeEngagement, #Sustainability, #Convenience, #Transparency #Infusionmarketing

By deliberately engaging with feedback across all channels, businesses can cultivate enduring trust, loyalty and advocacy among their audiences. From crafting innovative products to delivering tailored services, the insights gleaned from active listening empower businesses to consistently anticipate and surpass evolving expectations. Check out 5 Ways Active Listening Can Improve CX 👉https://lnkd.in/dmY3uFVQ ✏️: Scott Clark | CMSWire #ActiveListening #CustomerExperience #CX #CustomerEngagement #InnovationLeaders

Good morning from the bizarre world in which YouTube thinks that running an ad to promote my Episode 196: Discovery Phase Knowledge Quadrant video violates its policy on "Political Ads in Argentina." I Googled this last night, and I'm not the only person getting these warnings or rejected ads and promotions because YouTube thinks I'm violating their Argentinian political ads policy. The good news is that you can learn about the awesome DPKQ exercise that I do often with clients and work teams, and there is no election propaganda in it at all! Strictly CX, UX, and research. :) #Surreal #AIGoneWild ----------------------------- Connect with us or learn more: * CustomerCentricity.com Our website * youtube.com/@cx-cc YouTube channel * cxcc.to/newsletter LinkedIn newsletter * patreon.com/cxcc Online community/free mailing list https://lnkd.in/ddnECSeg

In a world where consumers crave authenticity, and as a consumer, I know I do, I tend to believe and choose brands that are turning their focus to real customer voices. From unfiltered reviews to genuine engagement, I wonder, how do you choose to keep or try new brands? Read my take here ➡ https://bit.ly/3SQOFnw #authenticmarketing #brandengagement #consumerinsights #marketingtrends2024

Cindy Gallop recently shared six principles for mastering the future of advertising at the Campaign360 event: 1. Reinventing aspirations. 2. Embracing radical simplicity. 3. Tapping the talent you have. 4. Welcoming the female lens. 5. Showing your value. 6. Making people love advertising. Cindy's fifth principle which is about showing your value applies to industries, companies and even individuals. Our actions and expressions every day either diminish or amplify your worth to your audiences. Being clear about the value you bring and being intentional about signalling that value is key. You can read more about each of her principles in this article. Which one is most important to you?

Media habits have drastically shifted toward digital channels 📱 By incorporating these channels into one’s campaign strategy, political advertisers will have an easier time cutting through the noise and engaging their audiences. Still looking for ways to enhance your political ad strategy in 2024? Download our eBook for more information. #omnichannel #politicaladvertising #vote2024 https://lnkd.in/d_VGn4QW

A ready reckoner for evolving consumer engagement from ‘informing’ to ‘empowering’. Includes a meaningful ‘promise’ to consumers at each participation level that clarifies the outcome of achieving each engagement level. This is helpful for anyone working with consumers to strengthen partnerships, and also useful for meeting consumer-related standards. Find this useful tool here: https://buff.ly/3uznAfc

For nearly 80 years, marketers have relied on Maslow's Hierarchy of Needs to grasp the desires of their target audience. Although our basic needs remain the same since 1943, the wants and expectations of consumers are rapidly changing, especially with each new generation. Gen Z, in particular, presents a unique challenge as the first group to navigate both physical and digital worlds simultaneously. To effectively engage with this demographic, brands must adapt and innovate to meet their evolving needs and preferences. In recognition of this shift, Mindshare partnered with Gen Z consultancy JUV (now under UTA's Entertainment Marketing Next Gen practice) to develop a fresh approach. By updating the traditional framework, our aim is to gain deeper insights into the daily challenges faced by Gen Z individuals, allowing brands to establish more meaningful connections with them as consumers.