🗳 NEW EPISODE : https://lnkd.in/ge6P2faG features Mindshare head of global commerce - Jeff Malmad : here to talks to the partnership with Incremental on 'incremental growth.' - how to invest #retailmedia to drive efficient outcomes. He is back after 2 years, find that episode called 'ABC's of retail media' here : https://lnkd.in/gvwqDnmC
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Want to know where to play and how to win with your retail media strategy? Whether you are a scale or a niche player, there's plenty you can do. Bain & Company's Ruth Zohrer explains all in this #RetailMediaThursdays episode: https://okt.to/ENmFP1 #MarketingStrategy #AgencyMarketing
Retail Media Thursdays
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And here comes another edition of our Middlemen Podcast: Episode 5 overall and Part 2 of our 3 parter on retail media titled "The Current State of Retail Media" from Tom Limongello and myself. Last week in Episode 3, we explored the origins of retail media and next week we'll look ahead and make predictions about the future of retail media. Back to this week's discussion where we touch on - Costco's recent retail media announcement - The movement for retailers to inhouse existing adtech from companies like Kevel, Criteo, TTD and others. - How the Quotient Alumni Network seems to be the connection point across all retail media efforts - And a rant from yours truly about how everyone is misusing the network moniker with retail media
Are retailers moving fast enough as they build out retail media? Are they setting themselves up to be self-sufficient? Get ready for part 2 of our #RetailMedia series on the Middlemen...we talk about how retailers have begun the process of in-housing their technology, and their slow slide toward becoming digital publishers. Why is it happening slowly? Because display ads on retailers never really worked. We also cover Costco's launch of its Off-site retail media offering, and how (this part is a rant) unsophisticated press coverage is stuck treating all retail media capabilities as one monolithic thing, and holding back an understanding of the business. Some shout outs to Mark Williamson of Costco Wholesale and Michael Halverson of Albertsons Media Collective in this episode as well as a lot of talk about the rise, fall and dispersion of talent from Quotient to the rest of the retailers and vendors who are building out retail media. Spotify https://lnkd.in/esFZiWqY Youtube https://lnkd.in/eW_uHuKZ
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Are retailers moving fast enough as they build out retail media? Are they setting themselves up to be self-sufficient? Get ready for part 2 of our #RetailMedia series on the Middlemen...we talk about how retailers have begun the process of in-housing their technology, and their slow slide toward becoming digital publishers. Why is it happening slowly? Because display ads on retailers never really worked. We also cover Costco's launch of its Off-site retail media offering, and how (this part is a rant) unsophisticated press coverage is stuck treating all retail media capabilities as one monolithic thing, and holding back an understanding of the business. Some shout outs to Mark Williamson of Costco Wholesale and Michael Halverson of Albertsons Media Collective in this episode as well as a lot of talk about the rise, fall and dispersion of talent from Quotient to the rest of the retailers and vendors who are building out retail media. Spotify https://lnkd.in/esFZiWqY Youtube https://lnkd.in/eW_uHuKZ
Retail Media Part 2 - The Current State by The Middlemen Podcast
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Top Retail Expert | Retail Merchant | Omnichannel Consultant | Educator | Author | Mentor | Speaker | Podcaster | Advisory Board Member | eCommerce Executive
Just Released! The latest episode of my #digitalfrontdoor series with Doing Business in Bentonville. I talk with Toby Willse from Flywheel about the evolution in #retailmedia for brands on Walmart. #retailmedia #dbbnwa #omnichannelretail #topretailexpert
Ep. 39 - Navigating the Revolution of Retail Media & Advertising - with Scott Benedict & Toby Willse
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Skydeo’s back in Austin! Catch Mike Ford at Brand Insider Summit, Retail hosted by MediaPost. As we explore the latest trends and innovations in retail, we invite you to join the conversation. Are you attending the summit? Let us know in the comments, and we'll see you there! #BrandInsiderSummit #MediaPost #RetailMarketing
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How can identity resolution boost #retailmedia for regional grocers? Bridg's own Neil Murphy joined Joell Robinson, Senior Director of Leap Media & Sales at Giant Eagle, Inc., for another episode of The CPG Guys to discuss how Rippl, our new data and media network, is creating true first-party data scale for regional retailers through our exclusive offline identity resolution capability. If you're wondering ... 👉 What data challenges do regional grocers face, and how is Rippl helping them address those challenges to make the most of retail media opportunities? 👉 What do grocers like Giant Eagle look for in a partner? What was the integration process like? 👉 Is Rippl helping grocers like Giant Eagle attract new brand partners? 👉 Just how expansive is the Rippl network now? Tune in to this fantastic conversation hosted by Sri Rajagopalan to learn more about the partnership and this exciting new opportunity for #RMN! https://lnkd.in/gWSMT4hD
Coalition Retail Media with Giant Eagle's Joell Robinson & Bridg's Neil Murphy
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Are technology partnerships a key to retail media growth? 🤝 Omnicom Media Group's Jasmine Poke discusses the intersection of commerce, media, performance, and measurement (and much more) in this #RetailMediaThursdays episode: https://okt.to/lsVt5L
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📢 Our 1st episode of Retail Media Coffee Break is out now! As the new year approaches, our Managing Director Boris Prondzinski takes a look back at our 2023 accomplishments 🎇 ✨ 👉 What was the biggest success for you in 2023? Setting the course to grow our business 🚀 👉 What is the success of your team in 2023? Our team drives the success of our business with a lot of passion, enthusiasm and motivation 🙌 💪 More coming soon... ✨ #RetailMediaCoffeeBreak #RetailMedia #teamachievements #2023 #teamworkmatters #Mediamarkt #MMSRetailMedia #motivation
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We are back for Ep. 3! We focus on Tom Limongello's long career in Retail Media to get into the origins of it. Yes - that means Retail Media and RMN's have actually been around a lot longer than most people realize. So for those wondering where did it all come from - tune in for a listen of this week's episode of the Middlemen Podcast! #adtech #ecommerce #retailmedia
Today the Middlemen are starting our series on #RetailMedia ! There's a persistent narrative out there that retail media is new, but it's not. By going back far enough we can show there was a fully functioning retail media ecosystem in and around stores before we digitized it. The roots come in terms like #TradeMarketing #ShopperMarketing #CoOpMarketing and in this episode, Todd Sawicki and I go back 100 years to understand the conditions that started the relationships between brands and retailers. BTW, we don't as far back as Adam Heimlich goes in his fantastic google antitrust podcast which starts at the Civil War (definitely check that out). We *do* go back to how Piggly Wiggly invented the Supermarket and in-store shopping behavior, which was first detailed in a book called the Secret Life of Groceries. We'll also come full-circle in future episodes in this series to look at how today digital retail media tactics are both coming back into the store as Andrew Lipsman has shown in his recent posts, as well as how retail media is extending further into the world of Tom Triscari's gravity theory of data trades. But for now, a little history lesson that I've lived through with my colleagues at Unilever and at Crisp and Quotient. https://lnkd.in/eb_w5Ngx
The History of Retail Media by The Middlemen Podcast
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We’re back with Episode 2 of MEDIA-ON-THE-MOVE with The FMCG Guys x Co-op Media Network! 🛍️🚶♂️🛍️ As retail media continues to boom Daniel Torres asks Dean Harris the all important question: "How do you stand out as a media owner in a rapidly growing industry!?" 🤔 Tune in now and share your thoughts in the comments! #RetailMedia #FMCG #MediaOnTheMove
