The CPG Guys’ Post

Transcript

Hello folks. This is she your calls to the CPG guys. And today I'm joined by none other than VPO sales for Safe Graph, Jason Richman. Jason, welcome to the show. How's it going, man? It's going great, man. Thanks for having me today. Excited to be here. You bet. Thanks for joining me. And I have a question for you, Jason. Can you tell our audience who is safe craft And then what is place Keiko's? Last week we introduced place key to our audience on LinkedIn. Of course. So Save Graph is a pureplay data company that builds highly accurate data about physical places. So if you want to know information about a Walmart location, a Starbucks, or a mom and pop restaurant, you would come to Save Craft to get a highly accurate monthly updated data file. How awesome. And then what is place key? And so, yes, so Place Key is a product by save graph. Place Key is an entity resolution service that helps CPG companies efficiently join data about distributors, wholesalers, retailers and more, joining multiple data sources to create a harmonized master data set as a common challenge in the CPG space. A lot of this data, as you know, is location data. With Messi addresses, for example, you could be working with 100 different distributors and getting in data about the same retail locations from those said distributors. And the addresses could have thousands of permutations and the address strings, making it really hard to harmonize that data. Place Key is a service that allows you to very easily join messy address data from distributors into a Clean Master data record. As you know, master data drives the value chain in CPG. CPG's needs to know where they're selling, where they're being successful, how to drive promotion, and how to prioritize where account managers do site visits. And you know, how they push their distributors to ultimately sell successfully. In those areas. So if you're in data insights, analytics, even it data integration, these are all the personas that would actually need place keys and that accurate, Jason. Exactly. Yeah, if you're, if you're built bringing in any sort of external data from, you know, retailers directly from distributors and you find yourself, you know, spending a lot of hours trying to clean that data, validate it and then merge it. This this solution will ultimately save you hours per week and actually drive more accurate results when building that master outlet record. Awesome. So folks, for those of you watching NT Resolution, being able to place all that data. To collect from retail in terms of where to buy, how to buy exact pinpointing geolocation. That's what this is about. Thank you for listening to Jason and me today and keep watching and keep looking at LinkedIn here cuz every week we will bring something new to you from Safe Graph and play Ski. And then if you want to get in touch with Jason and you're curious about Play Ski, get in touch on his e-mail. You can find his e-mail right in the post below. And see you soon on another episode of the CPG Guys.