The CPG Guys’ Post

Transcript

If it's in store. Yeah, it's a great question. I love the in store experience just from an overall personal perspective. What got me? Very, very excited about the retail media space to begin with was, you know, just being a shopper myself, which I love to do. I love grocery shopping. I know we've talked about it several times, but walking into a store, I remember like 10 years ago, I walked into a store, I had my Android phone, I had my Android watch on and I got a push notification. I think it was like from my bottom talking about like the deal and offer at that specific like location, right? It just, you know, from a geolocation. Perspective, I gotta push notification and I said to myself, like this is to me, this is a groundbreaking moment as it relates to how do I think about things differently and what's gonna happen from a marketing perspective. Because if I could reach a consumer in store, if I could start doing hyper targeted messages and I could time it in away from a geolocation perspective that anybody that walks in the store gets a push notification. To me that was an eye opening moment. So I made the shift in my career from that point to focus on more of the shopper marketing experience. And the commerce experience, because I knew from a media standpoint, there's opportunities for us to connect with the consumer at store, right, 85%, you know, 80, depending on what category you're in, 80% of your products are still purchased in physical location.