The CPG Guys’ Post

Creating a positive brand impression is one of the keys in the retail game, and there are many trends that retail business leaders may choose. Here are 12 of my fellow thought leaders who have also presented their valuable insights, which may be conducive to success in the retail business. Check it out to learn more! #forbes #sacumen #readarticle #readnow #thoughtleadership #readit

No matter how many years you've been in the retail business, you must continuously strive to understand what your customers want and how you can give your brand the maximum exposure. As a member of the Forbes Business Development Council, our EVP of Sales, Praneeth Kudithipudi, along with 12 other members, shares his insights for business leaders in the retail sector. Read further to learn more: https://lnkd.in/gq_cPYNh #Forbes #Articles #Sacumen #Readnow #Readfullarticle

Personalized reward claim rates are 3.5x higher than one-size-fits all 🔥 ...and yet only 22% of consumers report feeling satisfied with the level of personalization they receive 😶 Convenience Retailers have the opportunity to leverage *years* of Grocery & Restaurant learnings to accelerate digital success through delivering the right value at the right time to their customers 🤝 Can't wait to connect with colleagues and industry experts at Informa's Outlook Leadership Conference this week to discuss the latest trends in Convenience Retail! 🙌 Source: ADWEEK (link in comments)

🌟 *A Gathering of Minds in the Beverage Industry* 🌟 As senior leaders, steering through today's challenges requires not just vision, but actionable insights. That's why we are hosting an exclusive roundtable discussion on June 11th at "The William, NYC". This is your invitation to join a select group of senior executives in dissecting trends, strategies, and the future direction of the beverage industry. Learn more about the event and register here: skp.link/67l #SimonKucher #Beverage #Consumer

Senior marketing leaders embrace the importance of continued learning and executive training in today's rapidly changing landscape. With the rise of technologies like Artificial Intelligence and Customer Data Platforms, it's more important than ever. Roy Wollen of Northwestern University Medill School interviewed Carlos Zepeda, SVP Consumer Connections, Insights and Strategy at LVMH Moët Hennessy, on the value of continued learning. Watch this short video and hear great ideas from Carlos, such as giving people assignments on the job and creating an environment where people can be "vulnerable to learn." As marketing leaders, it's a critical responsibility to stay up-to-date with thought leadership, training, and executive education. Thank you Carlos for coming back to Medill to share your experience. #executiveeducation #artificialintelligence #continuedlearning #integratedmarketing #imc #medill

My opening slides for the Retail Leaders Forum 2024 are attached below...

LAST CHANCE: Our Webinar is Next Week! Discover how Kraft Heinz masters retail analytics with Nuqleous Spotlight. Join us on August 22 at 11:00 CT for an exclusive webinar hosted by the Category Management Association. Erin Martin, Director Category Leadership and Henry Casamayor, Associate Director from Kraft Heinz and our Nuqleous expert, Jack Mitchell will reveal how Spotlight addresses critical retail challenges, enhances operational efficiency, and drives smarter decision-making. Secure your seat today to gain invaluable insights and learn how to transform your retail strategy: https://hubs.la/Q02LzdlD0 #RetailAnalytics #KraftHeinz #Nuqleous #CategoryManagement #DataDrivenDecisions #Webinar

Should you pay a potential customer for the opportunity to sell to them? Actually this is not exactly what is on offer here ..it is actually the opportunity to meet the buyer, not sell to them In someways yes.... I think £490 (for yes that is how much the ticket costs) doesn't seem like a massive investment to get the full insight into a target customer's strategy and maybe meet the buyer to build the network But on the other hand, it doesn't feel ethical - charging potential suppliers for the opportunity to meet your buyers especially the smaller ones who add value to Ocado ranges with exclusivity. Doesn't seem right. Especially as it could be better invested in brand marketing. Remember £490 is a big chunk of cash! So do YOU pay to play in your industry?

Large and smaller boutique retail consulting firms are being challenged to address today’s changing retail. Both styles of consulting have tremendous merit and can provide sound results. As a boutique retail consulting firm, RPE can offer some additional advantages as explored in this thought leadership perspective. https://lnkd.in/ga7j6zHm #retailconsulting #RetailSolutions

We all know that marketers love numbers, so I thought I'd share a few with you to start off the month: - 59% of businesses consistently incorporate research into their thought leadership strategy. - 56% of organisations use thought leadership to aid business opportunities or buying decisions. - Businesses were 4x more likely to be commercially successful when using thought leadership during the sales process. Read more on the pivotal role thought leadership plays in B2B below: https://okt.to/qbAgH6