Cosmoprof Worldwide Bologna’s Post

Event Season...... 1. Can be tiring and overwhelming 2. Stressful 3. Can be expensive for new brands 4. Can put a lot of strain on your team if its small. But...... 1. Some of my best memories in this business happen at events. 2. Some of the best relationships I have - are a result of events. 3. Our team always grows stronger through shared misery :) 4. They allow for our team to come together 5. They are generally a blast 6. You get to conduct business and meet new buyers. At events: - Work Hard. - Be respectful of everyone including other brands. - Be very respectful of buyers and their space. - Buyers be respectful of brands and the hard work they have done. - Don't drink to much :). - Do your best to stand out by thinking through solutions that make your buyers and retail partners' job easier. IE: qr codes on your sales materials that lead to sales sheets and info. - Be respectful and creative with follow up. - Do what you can to add value to the entire community always and it will always be repaid. This was LA fit Expo right before Expo West. We made some memories. The Fit Soda and KOIOS booth had a line around it the whole weekend. #beverage #CPG #success #LA #brands #branding #food

Online platforms like FAIRE are a new way of doing business says Karen Alweil at Karen Alweil Studio and I welcome the competition. They’ve pushed us to improve our marketing and relationship-building, and our business has grown. However, trade shows are still crucial. The face-to-face connections we make at these events are invaluable. The stores that benefit the most are those that attend trade shows and use online platforms together. Watch the clip to learn more! #BusinessStrategy #RetailInnovation #TradeShows #Ecommerce #B2BSales #Relationships #eventprofs

We Made History: Launching the First-Ever Virtual Trade Show! 🎉 It's official – what once was a bold idea has transformed into reality in less than a year. Thanks to the extraordinary efforts of Daniel Ayzenmesser's team and the invaluable support from Joe Mastalia and everyone at DePasquale Salon Systems, we've achieved a groundbreaking milestone. Why It's a Game-Changer: ⭐ For the first time in the professional industry, a live event can be shopped by verified licensed professionals in real-time, streamlining the process with no need for license uploads. This seamless shopping experience is a first, setting a new standard for the industry and is made possible through integration with Licensify—our software designed to automate license verifications. Unlock New Possibilities for Your Brand: ⭐ Direct Access to Verified Buyers: Tap into a dedicated network of salons and beauty professionals actively seeking the next big product. Your brand at their fingertips. ⭐ Pioneering Selling Experience: Be part of an unprecedented platform that allows for direct, real-time transactions with your target audience. ⭐ Evolving with Innovation: Harness the potential of emerging technologies and strategic collaborations to propel your brand into new markets and connect with customers in dynamic ways. Discover the magic firsthand by exploring the replays. Witness our innovation in action: https://lnkd.in/d7fN8hz5

This webinar is a must for brands looking to grow. You may be early stage, recently launched or you may already be established in your home market and looking to grow internationally. Join this webinar to discover how Beauty Bulb can help you! 🚀

Think of Natural Products Expo West as a starting point, not a finish line. With over 70,000 exhibitors and attendees, the trade show is a place to broaden your brand exposure, deepen your consumer understanding and identify where to go next. Carve out time for a session with us to: ↪️ Road-test your offerings with experts who know the category inside out ↪️ Deep-dive on your consumer to gauge how their motivations are evolving ↪️ Glimpse the emergent trends shaping the future of all things #natural and #organic ↪️ Make a plan to action on opportunities coming out of the show Spots are still available here: https://okt.to/Odk9HT #expowest #organic #naturals #CPG #B2B #B2C

Think of Natural Products Expo West as a starting point, not a finish line. With over 70,000 exhibitors and attendees, the trade show is a place to broaden your brand exposure, deepen your consumer understanding and identify where to go next. Carve out time for a session with us to: ↪️ Road-test your offerings with experts who know the category inside out ↪️ Deep-dive on your consumer to gauge how their motivations are evolving ↪️ Glimpse the emergent trends shaping the future of all things #natural and #organic ↪️ Make a plan to action on opportunities coming out of the show Spots are still available here: https://okt.to/AQnzsx #expowest #organic #naturals #CPG #B2B #B2C

Our tradeshow season starts in one month. Our first show for 2024 starts Jan 4 with ASI Orlando. This means that I’m racing around getting samples of all our new products ready so they can be shipped in time for the shows. We will be participating in 10 tradeshows in a tight six weeks. Three of them will be happening the same week in three different countries. This is the most spread out our staff has ever been. I have to say that I am very excited but also nervous. I try to plan as much as I can ahead of time. Every season I feel like I am improving. I don’t expect myself to reach a place where I have everything perfect. I try to see it as a journey and learn from one season to the next. This season we onboarded with a corporate travel team to help us manage all the travel. That is a win for me since I’m usually the one trying to figure out how to get someone home when there’s a storm or disruption in travel. #tradeshows #wholesale #smallbusiness #growthmindset

Personalized digital solutions for salons. DM us! 🤝 Tailored to meet the unique needs of your salon. #CustomSolutions #SalonSuccess #HairSalon #BeautyBiz #SalonTools #SalonManagement #SalonTech #SalonMarketing #OmahaSalons #HairBraiding #BeautyIndustry #DigitalMarketing #AppointmentBooking #SocialMediaManagement #CustomerEngagement #SalonGrowth

Did you know that you can still see outcomes from a trade fair two years later? 🤯 After investing time and resources in a trade show, it's crucial to measure the ROI to assess the effectiveness of your event. Here are some key factors to consider if you want to boost your success on the German market 🇩🇪 1️⃣ Forge new connections: Germans prioritize data protection, particularly when sharing personal information. To obtain their details, you must be direct and ask for it explicitly but without being too pushy! 2️⃣ Number of leads generated: Every new contact is an opportunity for growth on the German market. Did you know that exchanging contact information via business cards is still common practice? Manually inserting these leads into your CRM can take a little longer than usual but is worth the time. 3️⃣ Sales conversions: The number of transactions closed following meetings and product demos at the fair trade can be a good indicator of commercial success. However, it can last between one and two years until it converts to a potential sale. 4️⃣ Increased revenues: The ultimate goal is of course to see an increase in revenue resulting from sales made thanks to contacts made at the show. But keep in mind that the German market allows for significant periods of time to pass for direct revenue results to show. 5️⃣ Cost per customer acquisition (CPA): Calculating the average cost of acquiring a new customer from trade show expenses helps you evaluate the effectiveness of your marketing strategy. 6️⃣ Brand awareness: Measure the impact of your presence at the show on brand awareness, through indicators such as website traffic or media mentions. By analyzing these indicators, you can adjust your marketing strategy and future investments to maximize your results. The German market is very different from the other markets you might have been familiar with until now. But don’t discourage yourself, as the French saying goes, “tout vient à point à qui sait attendre” (in other words, things happen in their own time, and haste can lead to unsatisfactory results). 😊 #tradeshow #gotogermany #gotomarket #germanmarketexpansion #dach #dachregion