The world of #airline loyalty has seen a continual move towards exclusivity, evident in 2023 with changes that disappointed many members. Overcrowded lounges resulted in even high-status #passengers being turned away, while privileges associated with loyalty tiers were reduced or removed entirely. This trend towards exclusivity, favoring elite customers and exclusive experiences, looks set to persist.
Will the new players in the industry like Capital One be the next "big thing" for lounge access? They have opened three impressive lounges in DFW, DEN, and IAD, offering lavish amenities like showers, challenging the traditional airline loyalty programs. They aimed to capitalize on passengers' dissatisfaction with restricted access and diminishing benefits in airline lounges, leveraging their Venture X card's lounge access as an enticing alternative to co-branded airline credit cards. As these independent lounges expand, they pose a compelling choice for #travelers weighing their options between airline-specific perks and more versatile offerings from non-airline affiliated cards. Looking ahead to 2024, the expansion of lounge systems by companies like Capital One might disrupt the loyalty space, potentially overshadowing airlines' attempts to limit access and redefine the landscape.
Want to read more, check out this article by Alexander Mitchell and Simple Flying
#frequentflyer #loyaltyprograms #businesstravel
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3wExcellent work- Thanks for posting this!