CopyDat Marketing Consult’s Post

I might make some enemies with this one, but here goes… Can we stop with the “personality-packed copy” references? What does that even mean? 🤔 I see copywriters throw this term around a lot. But is that what brands are actually searching for? Is anyone really saying, “I could REALLY use some personality-packed copy right now”? I doubt it. What brands truly crave are emotional stories that move their audience...that make them FEEL something. That’s not personality-driven. It’s empathy-driven. ❤️ #Copywriting #ContentMarketing #Storytelling #EmotionalMarketing

What makes a copy feel like a conversation? No one likes to read sales-y or boring copy. People are receptive, just not to the hard sell. Here are 3 ways to make your brand sound human: - Keep it simple Write as you speak. Skip the jargon. - Create shared experiences Share your journey. Show your personality. - Sell conversations, not pitches Engage, don't just sell. Create a dialogue. When you focus on a human-first approach, sales become easy. How do you convert your copy to conversations and conversions? #Brand #BrandStrategy #Copywriting

Once upon a time, storytelling was just an art form. Now, it's a science. From J.K. Rowling to Netflix, storytelling is the key to marketing success. Why? Because storytelling helps people: - Connect with a brand - Build trust - Develop loyalty So, how do you tell stories through copywriting? 1. Start with a hook. 2. Make it personal. 3. Use imagery and metaphors. 4. Create a narrative arc. 5. Be authentic. Remember, stories aren't just made for bedtimes. They are also made for business. Now, go write your story. For more copywriting tips, follow me at #dayawritescopy #copywriting #copywritingtips #storytelling

Strategy, tone of voice, synergy - these are just a few buzzwords that copywriters often use to showcase their clients' expertise. However, without meaningful content, it's all just empty language. As Archimedes once said, "give me a fulcrum and I will turn the world upside down." Similarly, it's crucial to find the content in the client that will serve as the foundation for their image in their industry. Let's focus on finding that fulcrum, that point of support, to create a genuine and compelling narrative for our clients. #contentmarketing #copywriting #branding

I was thrilled to be featured on Canvas Rebel. Check out my story where I share everything from what I love most about working with my clients to my favorite books. Read now. 👉 https://loom.ly/POVBcnU #marketingmindset #marketingtips #marketingwithhollyfisher #businessinspiration #copywriting

Clear copy ≠ Boring copy It's the exact opposite. How can I be interested in your product if I have no idea what it is? If I'm interested in wearing nice pants, this grabs my attention. And if I'm not, I can get on with my day because I know the product isn't for me. Tell your website visitors what you're selling, why it's unique, how it works, and how to get it ASAP. The people who want it will stick around. The people who don't want it won't waste your time. Clear copy captures demand. #copywriting #ecommercemarketing #landingpages

Even top creators can make storytelling mistakes - you don’t have to. Some tell drawn-out stories, often in carousels. One story began with “once upon a time.” Jesus wept. You’re starting too far back if that’s your opening. Forget the “throat clearing.” Start in the action. Not the build-up. You know the power of storytelling for: - website copy - social media - emails - blogs You have limited space, though. Don’t waste words. Dive right into the story. P.S. Do you have any questions about using storytelling for copywriting? #storytelling #storytellingforbusiness #copywriting #copywritingservices #smallbusinessowner