As retail media grows, smart marketers are balancing “brand and conversion, bringing together brand love and brand buy.” CoolerX is the in-store digital retail media network to help your brand connect with shoppers and drive sales simultaneously. https://lnkd.in/gkm-Cfwc? #RetailMedia #RetailTransformation #IntelligentAdvertising
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Explore the dynamic future of retail media by delving into IAB's newest white paper, "Quantifying Retail Media In-Store Success: Measurement & Innovation.” Uncover the potential of in-store opportunities that seamlessly connect digital advertising with in-person shopping experiences within the ever-evolving #retailmedia industry. 🛒
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As a #CPG brand marketer, do you feel like big #retail media, such as Walmart, has all the leverage over how you spend your budget? 💲 If your budget has been cut and you are left to figure out how to produce the same, or better, results without spending more money, you need how to achieve your goals with less. Check out this video where Greg Dolan and Liz Mayer discuss how brand managers can hit their goals by changing their spending approach and shifting their focus on a few key areas. 💡 Watch this clip to find out more! https://lnkd.in/dEPhAJdF #CPGmarketing #retailmedia #marketingmix #marketingstrategy
Overcoming Big Retail Media Leverage Without Increasing Costs
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Metrics like New-To-Brand and Lifetime Value are often undervalued, yet they are critical indicators of the long-term impact of an ad campaign, extending far beyond RoAS. Our CEO, Joshua Kreitzer, sits down with Claudia Virgilio from Skai to discuss insights on retail media measurement. Take a look. #channelbakers #metrics #retailmedia #advertising #onlineretail
RoAS should NOT be Retail Media’s No.1 metric. New-To-Brand and Lifetime Value are still two of those metrics that each retailer can and should standardize and make readily available in their platforms. How many customers for my brand did you create and how well did you help them continue to buy my brand over my competitors? A retailer’s value to the brand is exactly that, did you help me find new customers and keep them buying our brand. What other metrics do you think Retail Media Networks should make readily available?
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As retail media networks race to improve their capabilities and win ad dollars, they must remember to adopt best practices that fit their own business model and not just “check the boxes” to follow industry standards. Get the insights on how to effectively follow industry guidelines, including our Retail Media Report Card, while staying true to your own business model and your shoppers: https://lnkd.in/eCZbhksb #retailmedianetworks #standards #brandstrategy #ecommerce
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Heard of Retail Media Networks? Our expert-led omni-channel strategy ensures your message resonates everywhere—across in-store, online, and beyond. Turn your digital presence into a growth powerhouse. Learn more about the process today: https://bit.ly/3IXOTnd #RetailMediaNetworks #SparkShoppe #shoppermarketing #GroceryStore #DigitalMarketing
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Retail media is having a moment. And according to a recent study by Insider Intelligence, physical stores are the next frontier. Here’s the catch, though: while it’s easy-ish to quantify the ROI of digital advertising, to date, it’s been almost impossible to understand the impact of in-store advertising. And that’s a big problem. Because CPGs won’t throw budget at something they can’t measure. In our comprehensive retail media guide - based on insights gathered from over 🔹 135,000 consumers 🔹 - we delve into why in-store retail media networks are so valuable to brands, and the quantifiable impact to the bottom line... read the full article ➡ link in the comments _ #RetailMedia #ConsumerInsights #CustomerFeedback #CX #InStoreMarketing #CPG
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Have you heard these common myths about Retail Media Networks? Read on to learn the truth! 1. Retail media networks are NOT only for big brands, retail media network platforms are accessible to brands of all sizes and can be utilized with the proper strategy. 2. Retail Media Networks do NOT only work for certain industries. While consumer packaged goods (CPG) may come to mind when thinking about Retail Media Networks, a wide range of industries can capitalize and benefit from the retail media channels at their disposal. 3. Retail Media Networks are NOT just another form of digital marketing. A proper RMN strategy utilizes an omni-channel approach which can include product listings, in-store advertising, magazines, coupons, and much more! #RetailMediaNetworks #SparkShoppe #DigitalMarketing #MarketingMyths
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Heading to Path to Purchase Institute's Retail Media Summit in Chicago? Don't miss this session featuring Mars United Commerce's Julia Miller to hear why contextual commerce is a key alternative strategy that marketers should consider as third-party cookie deprecation continues. Sign up here: https://lnkd.in/grbxjSkv #P2PIRetailMediaSummit2024 #contextualcommerce #ecommerce
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Join us on Bloomberg HT's live program and tune in as we discuss the dynamic landscape of digital advertising and Retail Media! 🌐 🎥 From e-commerce trends to the shifting consumer behaviors, our CEO Emrah Adsan shared insights into the unique advertising solutions of our revolutionary platform, GoWit RMA (Retail Media Ads)! Special thanks to Reyhan Baysan for the insightful conversation. 🙏 #ECommerceTrends #DigitalInnovation #RetailMedia #GoWitPlatform #BloombergHT #TechTalks #RetailMediatalks #DigitalAdvertising #AdvertisingInsights #Bloomberg #ecommerce #onlineshopping #consumertrends
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