CoolerX’s Post

C-STORE DIVE OUTLOOK FOR 2023 1. RETAIL MEDIA WILL TAKE OFF. > C-stores can leverage their unique properties — namely, impulse purchases and fuel — to earn valuable media dollars from suppliers. > There is a high level of frequency of the relationship between the guest and the brand. > C-store-based retail media give advertisers the chance to market products that benefit from this “immediate top-of-mind mentality. > Fuel pumps represents another touchpoint c-store retailers can utilize [dwell time; drive forecourt in-store] > Retailers must better connect the entertainment and ads at the pump with the products inside the store > Current examples include 7-Eleven's Gulp Media and Casey's Access  > You’ve got to figure out a way to become meaningful and have enough reach, data and trust to be able to compete. 2. DIGITAL LOYALTY IS POISED FOR A BOOM. > Give them the right offer that is valuable to them. Be able to communicate in a personalized way. > Boosting loyalty participation should be a priority for any c-stores creating a retail media venture. > Operators need to take baby steps into the Loyalty and Retail Media space. Ad Formats in the mix include: > In-store videos [forecourt and backcourt] > In-store audio [forecourt and backcourt] > Social and CTV audience activation [off-platform] > Website & in-app display / video https://lnkd.in/gkMX5CXW #loyaltyprograms #retailmedia #conveniencestores #datamonetization

What's in store? Way more retail media. Retail media like: 📣 In-store audio 📺 Digital screens 🍫 Product samples ... make the future of stores even more multisensory, informative and captivating. 📈 HOW BRANDS WIN In-store advertising helps brands get closer to customers as they shop, shrinking the distance between product discovery and purchase. 🛍 CATERING TO CUSTOMERS Innovations like smart carts and in-store kiosks can maximize personalization, especially if retailers integrate loyalty data. Knowing a customer’s clothing size or dietary requirements would make dynamic advertising and product recommendations more relevant and appealing. How else are stores evolving with retail media? See the recent RetailWire article and add your thoughts. 📣 RELATED: 🛍 Join me on May 30 for ADvendio 's panel discussion on the hottest retail media trends in the US and Europe, including: 📺 Stores are the new TV 🔥 Why are stores so hot right now? 📈 How Walmart, Kroger, Tesco & Amazon seize in-store growth opportunities [See event link in comments.] #retail #ecommerce #media #CPG

Back in early 2021 only a handful of grocery retailers had perfected their retail media network. Fast forward to today and Hy-Vee explains their fully baked retail media network. Their reason for building, the retail media landscape is changing at a rapid pace, and our customer needs are more diverse than ever before. Customers have come to expect a more personalized shopping experience. Curious which brands will invest and the success of their investments! #retailmedia #retailmedianetwork #hyvee #digitalcommerce #groceryshopping

Do all retailers need in-store media networks to remain viable? That's the question RetailWire posed in a recent headline. The article goes on to describe how retail media networks can engage customers as they shop in retail environments... ... and how major retailers like Albertsons, Best Buy, The Home Depot, and Walmart (to name but a few) are using this technology in their stores... ... and it certainly makes a compelling case for the "YES" side of the argument! But do ALL retailers NEED in-store media networks to remain VIABLE? Probably not... yet. But retail media networks offer a level of engagement, personalization, and localization that retailers simply can't achieve with static signage... ... and as they become more ubiquitous and more accepted by consumers, stores that don't embrace this technology may risk getting left behind. What do you think? #BrickAndMortar #Retail #Media #RetailMediaNetworks

Hy-Vee, Inc., the beloved retail giant, is taking its #retail game to the next level! They've launched their very own #RetailMedia division, and it's set to revolutionize the in-store shopping experience. 🛒🌟 Dive into the details below in this must-read article that features Paul Brenner, SVP of Retail Media & Partnership at Vibenomics!

Luminate is rapidly changing the way manufacturers collect data from Walmart and the types of insights manufacturers are able to provide. New data on shopper journeys helps everyone implement marketing tactics to reduce friction from the process. It is an exciting time to connect with your peers to learn how they are maximizing Luminate to generate new insights and conversations. #Peergroup #Walmart #Manufacturers

Hot off the press featuring our client Qsic, an AI-powered in-store audio retail media platform. From the article: Retail media has seen a massive shift in recent years from being a buzzword to a must-have for every food retailer in the industry. With expected market growth of 12% annually to an estimated share of about $140 billion in 2026, according to Bain & Co., retail media will pick up share from other digital advertising channels and likely surpass television as a go-to form of advertising in the process. The In-Store Opportunity While retail media has primarily existed online up to this point, many industry experts believe it will increasingly move into brick-and-mortar stores. Nick Larkins, co-founder and chief product officer at Irvine, Calif.-based in-store media company Qsic, asserts that the rapid growth of retail media has proved that proximity to the point of purchase is a key factor, especially considering that a large majority of purchases still happen at physical retail. “That’s why it feels like the entire industry is laser-focused on innovating and advancing the tech related to in-store touchpoints right now,” explains Larkins. “People on all sides of the business know it’s becoming paramount to engage consumers at this critical point in the path to purchase, whether that’s through video, audio or a mix of channels. Even non-endemic brands are seeing this value.” https://lnkd.in/givd6Mh7

Is the second wave of retail media networks already upon us? 🌊 Data from eMarketer suggests that 82% of US advertisers plan to increase their spending levels with retail media networks, and spend will double by 2027. CPG has recently seen retail media innovation as major grocers, rideshares and delivery apps battle to establish their personal networks. Check out the details in this article from Jordan Wiklund with the The Food Institute https://lnkd.in/g_di7bgp #CPG #retailmedia #measurement #incremental

Amidst a wealth of insights from the NRF Retail's Big Show, one message resonated clearly: we are at a tipping point where technology’s role in retail is not just transformative but foundational for success. Learn more about the notable updates in retail innovations in our latest blog⬇️ #retail #retailmedia #NRF https://lnkd.in/dyVzRkgi