CoolerX’s Post

🎯 Earlier this year, Walmart Connect introduced ‘Brand Term Targeting,’ allowing brands to compete in the ultra-competitive retail media landscape. This new targeting strategy is designed to grow and protect market share, capture new-to-brand shoppers, and increase visibility. In our latest Marketplace piece, you’ll discover: 🎯 Best Practices for Brand Term Targeting 📈 How to Bid on the Right Brand Terms 📊 Measuring Brand Term Targeting Effectiveness 💰 Allocating Budget to Brand Term Targeting Click the link below to read the article and explore the full potential of Brand Term Targeting to solidify your brand’s category standing, attract new customers, and outpace your competitors. ⤵ https://lnkd.in/gky4Ye5u #Pacvue #CommerceAcceleration #WalmartConnect #BrandTermTargeting 

Have you ever wondered how brick-and-mortar stores measure the real impact of their advertising efforts? "Cracking the Code on Incrementality in Brick-and-Mortar" sheds light on this intriguing challenge. It delves into how retail media networks are revolutionizing brand advertising, especially through the innovative use of technology like CoolerX. This tool is changing the game in real-time digital advertising and shopper targeting, offering fascinating insights into incremental sales lifts. It's a captivating read for anyone curious about the evolving world of retail marketing!

💫 Programmatic Advertising Can Turbocharge Your E-Commerce Sales 📌 Programmatic advertising revolutionises e-commerce sales by automating ad space transactions, ensuring precise audience targeting based on data like demographics and browsing behaviour. 📌 This boosts efficiency, maximises ROI through real-time optimisation, expands reach across platforms, and provides insightful analytics for data-driven decisions. 📌 Key strategies include dynamic product ads, retargeting campaigns, lookalike audiences, contextual targeting, and programmatic video ads for impactful promotion. By leveraging the power of programmatic advertising, e-commerce businesses can reach new audiences, drive sales, and achieve their business goals. #digitaltransformation #digitalcommerce #ecommercesolutions #b2becommerce #b2cecommerce #ecommercedevelopment #digitalassetmanagement #composablecommerce #headlesscommerce #productcatalog #omnichannel #digitalmarketing #productinformationmanagement 

Did you know contextually relevant DOOH ads can drive 32% higher viewer response? Targeting in digital out-of-home is continuously improving, and as other digital channels face new challenges, DOOH’s capabilities for reaching the right people at the right time can help advertisers rise above. Read our latest blog post to learn how DOOH helps brands reach their target audience: https://loom.ly/mnAE6UM #digitaladvertising #mediabuying #advertisingstrategies #programmatic #omnichannel #DOOH #targeting #adPlanet

Leveraging brand-term targeting strategies is important for brands looking to maximize their ad dollars. Here are a few tips to get you started. #Pacvue #CommerceAcceleration #BrandTermTargeting #BTT

Is Your In-Store Retail Media Stuck in the Past? The retail landscape is evolving rapidly, and in-store media needs to catch up! ️ While online advertising offers powerful audience targeting, in-store media often relies on outdated methods. We're talking static ads and a shot-in-the-dark approach. Here's the game changer: real-time audience data and measurement. Imagine in-store experiences that rival the best online ads, with: ➡️ Personalised content: Reach shoppers with relevant messages based on their behaviour in real time. ➡️ Omnichannel connection: Create a seamless journey between online and in-store experiences. ➡️ Measurable results: Gain valuable insights to optimise campaigns and boost ROI. The benefits are endless: ➡️ Increased sales and engagement for retailers. ➡️ Unique media opportunities for brands. ➡️ A more satisfying shopping experience for customers. Technology like Advertima Audience AI is paving the way for this retail media revolution. It uses cutting-edge AI to transform your aisles into real-time digital spaces. https://lnkd.in/eMyK2kzt #retail #innovation #artificialintelligence

🔒💡 Segment your audience, boost your success 💥 Uncover the key to unlocking growth with incrementality and audience segmentation. #Incrementality #GrowthHacking #AudienceSegmentation #MobileAppMarketing https://bit.ly/3qcxukR

Did you know repeat customers are 3x more likely to make a purchase and produce 3.5x more revenue than new customers 🔁📈🛍️? Explore audience segmentation, personalization, and creative design strategies that will help you keep your top customers coming back in our latest blog by GM of Europe, Yaniv Vachtel. #MobileMarketing #UserEngagement #AppRetargeting https://bit.ly/47aEGxX