CoolerX’s Post

Powered by real-time data and interaction signals, our new self-service in-store platform enables retailers to easily create seamless media and merchandising campaigns that engage consumers, driving loyalty and ultimately, sales. Interested in how to drive advertising performance through relevant consumer experience? Reach out to [email protected] for more information.

CoolerX Enhances In-Store Advertising with New Micro-Audience Segments We're excited to announce the expansion of our contextual targeting capabilities! #CoolerX now offers over 12,000 micro-audience segments, giving brands unparalleled precision in reaching their target customers. Our #ContextualTargeting allows brands to predict intent in ways previously unique to online retailers. Rather than using personal information, we apply AI-enabled algorithms to demographic, psychographic and contextual data, along with real-time behavioral data, to serve the right content in real-time, right at the customer’s point of decision. We're proud to be at the forefront of in-store retail media innovation, empowering brands to connect with consumers in new and meaningful ways. #InStoreAdvertising #RetailMedia #InStoreRetailMedia 

Thank you to Jeffrey Bustos and the IAB for your partnership and for evangelizing, educating, and inspiring the industry. In-store #retailmedia is creating more engaging and relevant consumer experiences and CoolerX is excited to be at the forefront. Connecting consumer intent and content through the integration of AI and data unlocks performance in physical stores for both retailers and brands.

We had a blast connecting with so many innovative minds in retail at Path to Purchase Institute's Future Forward event this week. Here are some of the key takeaways that resonated with us: ~ The Future of In-Store: Forget traditional advertising – consumers crave engaging, personalized experiences.  ~ Real-Time Commerce: Reach customers at the perfect moments throughout their shopping journey with dynamic commerce experiences.  ~ Data-Driven Decisions: Unlock the power of data-driven insights to transform your business strategy and answer your most pressing questions. Are you ready to reimagine the retail experience? Let's chat about how we can help! #FutureForward #RetailTech #InStoreRetailMedia #CommerceMedia

Artem Lavrinovich, Chief Product Officer here at CoolerX, recently spoke with Progressive Grocer about the continued development of technology and #dataanalytics in-store saying, "this integration will continue to develop, enabling more dynamic and context-sensitive advertising that resonates more effectively with consumers." #RetailMedia is an industry that is expected to grow at a rate of 12% annually, achieving $140 billion by the year 2026, making it much more than a buzzword. Retailers should be thinking strategically about incorporating technology into the physical retail experience... if they haven't already. For more information on the future of retail media, check out the article below. #InStoreRetailMedia #RetailInnovation #CoolerFuture

On Tuesday, May 7th, join Artem Lavrinovich, Chief Product Officer at CoolerX and Kelly Wearmouth, Sales Team Director at CoolerX along with Path to Purchase Institute for a webinar on intelligent advertising. Discover how machine learning and data analytics are revolutionizing retail, learn what hyper-targeted content does at the moment of decision and gain actionable takeaways that solve business objectives. Intelligent Advertising: Connecting Consumer Intent and Content to Drive Performance In-Store Date: Tuesday, May 07 Time: 11:00 a.m. ET #retailmarketing #instoretargeting #instoreretailmedia #machinelearning 

With online habits shaping in-store expectations and privacy paramount, the future of brick-and-mortar must prioritize the usage of identity-blind AI. That's why CoolerX is committed to using AI to enhance the in-store experience for retailers and consumers, but with a crucial focus: privacy. In a recent article for Advertising Week, our Founder & CEO, Arsen Avakian discussed how "identity-blind" AI technology is the key to unlocking the potential of physical retail without compromising consumer privacy. This approach avoids using personal data and identifying individual consumers, aligning with the industry's shift towards privacy-forward solutions. Here are the 3 key principles we believe are essential for ethical and successful in-store AI: - Designing for Privacy: AI solutions must prioritize privacy from the start, ensuring functionality without collecting personal information.  - Ensuring Security: Comprehensive data protection is crucial. Regular security audits and robust breach protocols are essential.  - Visibility and Transparency: Clear privacy policies, retailer disclosures, and independent audits build trust with all stakeholders. Let's partner together to build a future of in-store retail that leverages the power of AI while respecting consumer privacy. #AI #RetailTechnology #InStoreRetailMedia #CoolerX #AdvertisingWeek 

As retail media grows, smart marketers are balancing “brand and conversion, bringing together brand love and brand buy.” CoolerX is the in-store digital retail media network to help your brand connect with shoppers and drive sales simultaneously. https://lnkd.in/gkm-Cfwc? #RetailMedia #RetailTransformation #IntelligentAdvertising

Watch the session below and delve into how AI creates benefits across the entire retail ecosystem. You'll hear from experts, [moderator] Tom An, Senior Director Retail Media, Microsoft, Diane Shieh, Product Manager Retail Technologies, Chevron, Molly Hjelm, Head of Retail Media, Dollar General and Neil Stern, CEO, Good Food Holdings, LLC on the transformative impact AI is already having on the physical retail experience.     Our intelligent retail panel explored the "Triple Win" of AI in physical retail:  1. Consumers enjoy engaging, relevant and helpful in-store experiences  2. Retailers enhance inventory management and see incremental sales and revenue boosts  3. Brands capitalize on targeted retail media and tailored marketing opportunities #RetailMedia #RetailAI #RetailTransformation #