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Just Do It – the phrase that drives athletes to exceed their limits. Nike's ad, "Dreams Don’t Happen Overnight," featuring the legendary Deion Sanders, is a testament to this mantra. Watch as Deion Sanders, a true icon in sports, narrates this powerful 90-second video, celebrating the journey of strength, resilience, and unyielding determination. From the streets to the stadiums, this ad highlights the relentless pursuit of dreams. It's not just about reaching the destination but embracing every challenge along the way. It's a tribute to those who dare to dream big and work tirelessly to make those dreams a reality. Join us in celebrating diversity, inclusivity, and the spirit of perseverance as Nike continues to break barriers and set new standards. This is more than an ad; it's a movement. #JustDoIt #Nike #DreamsDontHappenOvernight #DeionSanders #Inspiration #Diversity #Inclusivity #Strength #Resilience #PushBeyond #NikeAd #PowerfulMessage #BreakingBarriers #chrisshales

Winning isn't for everyone.

Just Do It: More Than Just a Slogan A Killer's Inspiration? Believe it or not, the spark came from the final words of Gary Gilmore, a convicted murderer facing execution in 1977. His chilling "Let's do it" resonated with adman Dan Wieden, who saw in it a raw power of overcoming any obstacle. From Darkness to Daylight: Wieden took Gilmore's words and transformed them into Nike's battle cry. In 1988, a simple ad featuring an 80-year-old runner flashed "Just Do It" on the screen. It wasn't about athletic prowess; it was about pushing your limits, whatever they may be. A Global Phenomenon: The campaign struck a chord. People found their own meaning in "Just Do It." It wasn't just for athletes; it was for anyone with a dream, a goal, a reason to get moving. Nike's sales soared, and the slogan transcended sports, becoming a cultural touchstone. So, the next time you see "Just Do It," remember its unexpected journey. It's a reminder that even from the darkest places, something powerful can emerge. And most importantly, it's a call to action. Don't let your dreams stay dreams. Just do it! #nike #justdoit #design #ideas

Good photo damn good copy = a whole greater than the sum of its parts.

The Truth Behind Caitlin Clark's Nike Deal: As someone with extensive experience in Nike sports marketing deals, I can shed some light on the reported $28 million figure for Caitlin Clark's recent endorsement deal. Anytime the media or social media reports on the value of an athlete endorsement contract (from any brand), it's rarely close to reality. The Likely Deal Structure: *Base Compensation: $250K - $500K per year   *Signing Bonus: Less than $1M one-time payment   *Term: 2-3 years   *Option to Renew: 5 years (base comp would most likely increase to $500K-$1M) *Footwear Royalty: 3-8% on wholesale is industry standard, with no obligation on how many units must be commercialized. *Performance Bonuses: Financial bonuses for achievements like WNBA All-Star Team, Season Point Leader, 3-Point Leader, WNBA Championship, Olympic Win, Team Season-End Standing, etc.   *Performance Reductions: Compensation reduced if she doesn't meet certain performance thresholds   *Minimum Royalty Guarantee: $50K - $100K/year. If auto renewed, could go to $250K/year. *Minimum Play Reductions: Compensation reduced if she doesn't play a certain number of WNBA games   *Auto-Renew Clause: Renew option automatically renews if she triggers certain WNBA performance bonuses The Real Numbers: My best estimate is that she's guaranteed a maximum of $1.6M in Year 1 and $600K/year after that. If she triggers the extension option, she could make about ~$9M over the term. To make up the difference and reach the reported $28M figure, her shoe sales would need to be astronomical, and she'd have to trigger every performance bonus – something I've never seen happen. BUT to be clear - that would still put her as one of the most highly paid athletes in Nike's portfolio! While I agree that Caitlin is an incredible talent who deserves financial recognition, the reported $28M figure is highly misleading. For those claiming she deserves that much and that female basketball players should be paid more, I hope you'll put your money where your mouth is and buy a pair of her shoes. #CaitlinClark #NIKEDeal #WomensBasketball #CollegeBasketball #Endorsements #SportsMarketing #AthleteBranding #WNBAProspects Advantage Sports Marketing Group

From the movie "Air" 2023, I captured some mind-blowing moves that construct the success of the collaboration between Nike and Michale Jordan. Really hope you guys are inspired to "do things that don't scale" with your businesses: 1️⃣ While big companies like Adidas and Converse offer a standard pitch to all athletes and a generic strategy for most athletes, Nike personalizes its approach. They even influenced how the Jordan family perceived Phil's tardiness, emphasizing his busy schedule while still prioritizing time with them. 2️⃣ Embracing a marketing risk accepting fines for excessive use of red in shoes, and leveraging media attention to turn challenges into promotional opportunities. Jordan's iconic rookie season, coupled with fines, became powerful advertising for Nike. 3️⃣ Offering athletes commission structures that break industry norms, challenging traditional deal structures, and setting new standards in athlete endorsements. #AirJordan #MarketingStrategy #Nike #UnscalableThings

In the realm of athletic brand messaging, we have long been subjected to the resonant calls to action from leading sports brands: Nike's "Just Do It," Puma's "Forever Faster," and Adidas's "Impossible Is Nothing." These slogans, despite their widespread acclaim, have always struck a discordant note with me. I have harbored my own reservations and critiques, but Nike's latest campaign, "WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON?" (https://lnkd.in/dMhB8Zd8), has managed to transcend my expectations - in a most unsettling manner. This campaign astonishingly amalgamates traits such as being single-minded, undeceptive, obsessive, selfish, devoid of empathy, lacking respect, obsessed with power, perpetually unsatisfied, irrational, remorseless, compassionless, delusional, maniacal, with a superiority complex, and a desire to take everything from others. All these characteristics are cloaked under the guise of the will to win. If this is what propels you in the world of sports, then indeed, I would say there remains ample opportunity for you to become a much better person. In light of this advertisement, I find myself compelled to extol the virtues of Reebok’s former slogan, "Be More Human." Perhaps, it is time to consider a shift towards Reebok products over Nike. I hold no commercial interest in either brand, but there lies a minimal threshold of social responsibility that demands opposition to such messages. These messages, which reduce sports to a cesspool of sociopathy and obsession with outcomes over any other value or virtue, must be challenged. May the impressionable minds of young athletes be spared from the influence of such impoverished and petty messaging. Let us collectively strive for a sporting culture that celebrates humanity, compassion, and true sportsmanship. #Sportsmanship #AthleticIntegrity #BeMoreHuman #EthicsInSports #SocialResponsibility

I recently watched Nike's new ad, "Am I a Bad Person?" It explores the mentality of athletes who adopt a do-or-die approach to sports. The ad has sparked backlash from people with different perspectives. Initially, I didn't quite grasp the message, but after a second viewing, I realized it was highlighting the core belief and hunger for winning. It suggests that winning isn't for everyone and shows a compulsive drive for victory, sometimes at the expense of morality and respect. As a marathoner and hybrid athlete, I understand how tough the competition can be. The level of ambition among national and global athletes is unparalleled, as is their sportsmanship. I'm curious to see how the audience perceives Nike's perspective and whether this ad will impact their brand image positively or negatively. #nikead #brandreputation Nike

Launched in 1984 when basketball legend Michael Jordan joined hands with the Ultimate Brand Nike, they expected to earn US$3 million in the initial four years. But with the exceptional reception of its debut Air Jordan I, Nike raked in US$126 million in the first year itself. That's how the brand made its legacy! . . . 👉 Follow @absolutei.in for more insights 👥 Tag someone who needs this 🔔 Turn on post notification 👩💻 Save to see later again . . #brandingtips #brandtaglines #brandfacts #brands #brandname #branding #brand #brandmodel #brandinspiration #brandmanager #brandbuilder #brandpromoter #brandedmirror #brandcontent #brandlaunch