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While Google is king, Cassandra recommends also focusing on Yelp, Facebook, Nextdoor, and industry-specific sites like HomeAdvisor and Angi. Voice search technologies, such as Amazon Alexa, rely on reviews from various platforms. To make a good impression on potential customers, it is important to maintain a positive online presence on all platforms where they might find you. Do you want to learn more? Visit https://lnkd.in/eXUUHTUX to listen to the latest episode of Transforming the Trades, where Lynn Wise sits down with Cassandra Webster of Consumer Fusion.

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