Contentful’s Post

Marketing Ain’t 💩 Without Tech!!! Let’s be real. Without technology, marketing is just white noise. For years, tech and marketing didn’t cooperate. Tech was seen as the boring IT teams, while marketing was the cool kid on the block. But now, they coexist, and the magic of marketing in a digital-first world is possible because of tech. Take the digital products (website and apps) developed by Costa and Vodafone, for example. They wouldn't be able to generate the diverse content needed, at scale, for seasonal and new product launches without a powerful, flexible content platform like Contentful. Think about it. Costa needs to roll out fresh campaigns for every seasonal drink, each requiring unique, eye-catching content. Vodafone? They’ve got to push out relevant updates for every new tech gadget or service. Without tech, they'd be stuck in a loop of generic, one-size-fits-all content that simply wouldn’t cut through the noise. A platform like Contentful allows these brands to manage and distribute tailored content efficiently across countries, for different audiences and with personalisation baked in!!! It’s not just about volume; it’s about precision. Every piece of content hits the mark, resonating with the right audience at the right time. So next time you see a standout campaign, remember the tech behind the scenes making it all possible. Marketing isn’t just about creativity; it’s about leveraging the right tools to amplify that creativity. Agree? Laura Thornley Ana-Maria Pasparan Danielle Bramley To listen to the FULL episode and hear how both Costa and Vodafone have got further faster with their content by using Contentful... Checkout the link in the comments from Emma-Louise Brown ❤️ #marketing #digitalproducts #contentful #Costa #Vodafone #tech #contentcreation #scalablemarketing #innovation #marketingtech

Outbrain will leverage Cedara’s technology to assess its own current baseline, analyse data to identify areas for improvement, and empower advertisers to gain visibility into the emissions derived from their campaigns. Yaron Galai, co-founder and co-CEO of Outbrain, said, "Our direct integrations with many of the most prestigious publishers across the globe make us supply-path-optimised by design, and this added layer will enable us to strengthen our focus on sustainability to continue building deeper partnerships with advertisers.” Meanwhile, David Shaw, CEO & co-founder of Cedara, commented, “Cedara is thrilled to further enable Outbrain’s commitment to sustainability, while supporting their publisher and advertiser partners’ own paths to net zero. We applaud Outbrain’s industry-leading efforts at both an organisational and technological level in decarbonisation.” #marketing #decarbonisation #advertising ------- -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, Intercontinental, PropertyGuru, Secret Recipe, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Learn more about how you can be part of the discussion here: https://bit.ly/47lsnQf -[Webinar] Hear from industry leaders from Accenture, Infobip, Cashrewards, and Radarr on how you can enhance customer interactions, streamline communication channels, and deliver personalised experiences. Register to our "CX Revolution: Leveraging AI Tech for Seamless Customer Experience" webinar Now: https://bit.ly/3OX9oE9

𝟓 𝐌𝐨𝐛𝐢𝐥𝐞 𝐓𝐫𝐞𝐧𝐝𝐬 𝟐𝟎𝟐𝟒: 𝐓𝐞𝐜𝐡 𝐄𝐱𝐩𝐥𝐨𝐝𝐞𝐬 & 𝐑𝐎𝐈 𝐒𝐨𝐚𝐫𝐬!🚀 Buckle up, 2024's mobile marketing landscape is about to get wild! Exchange4media just dropped 5 trends that'll reshape the game, boosting your tech cred and skyrocketing your ROI. Ready to blast off? 𝟏- 𝐒𝐡𝐨𝐩 '𝐭𝐢𝐥 𝐘𝐨𝐮 𝐒𝐜𝐫𝐨𝐥𝐥:  Ditch the search, boost sales with seamless in-app purchases. Think shoppable videos, interactive ads, and lightning-fast mobile payment options. 𝟐- 𝐀𝐈'𝐬 𝐘𝐨𝐮𝐫 𝐍𝐞𝐰 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐒𝐡𝐨𝐩𝐩𝐞𝐫:  Forget one-size-fits-all! AI-powered tools learn your audience's deepest desires, delivering hyper-relevant ads, content, and even personalized chat experiences. 𝟑- 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐒𝐜𝐫𝐞𝐞𝐧: AR/VR takes mobile marketing to new dimensions! Immersive product visualization, mind-blowing storytelling, and interactive experiences await. Don't miss out! 𝟒- 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐅𝐢𝐫𝐬𝐭, 𝐓𝐫𝐮𝐬𝐭 𝐀𝐥𝐰𝐚𝐲𝐬: Data security is crucial. Build trust with transparent practices and prioritize first-party data. Remember, your audience wants to feel safe in your mobile embrace. 𝟓- 𝐁𝐢𝐠 𝐓𝐞𝐜𝐡, 𝐁𝐢𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Collaborate with tech giants and mobile-first platforms to tap into vast audiences and leverage cutting-edge capabilities. Think co-created content, exclusive partnerships, and innovative campaigns. So, which trend will you leverage first? Share your thoughts and let's conquer mobile marketing together!   Source: Exchange4media #mobilemarketing #techtrends2024 #innovation #digitalamarketing #mondaymotivation

What's the most significant challenge facing advertising specialists today? ✏️ 🚀 Exciting yet Challenging Times for Advertising Specialists! 🌟 The advertising industry is in a state of constant evolution, and staying ahead of the curve is more vital than ever. 📊📱💡 One of the most significant challenges we face today is the ever-changing landscape of our field. The digital transformation, data privacy concerns, and content overload are just a few of the hurdles we must clear. 🌐💼 👉 Digital Transformation: The shift from traditional to digital channels is transforming how we engage with our audiences. Adapting to new technologies and consumer behavior is crucial. 👉 Data Privacy and Regulation: We need to navigate a landscape where consumer data is highly regulated, making it essential to collect, use, and store data responsibly. 👉 Ad Blockers and Ad Fatigue: Ad-blocking and ad fatigue are real issues. To capture attention, we must be more creative and less intrusive. 👉 Measuring ROI: Proving the value of our campaigns is not as simple as it once was. Finding effective ways to measure ROI is essential. 👉 Content Overload: The sheer volume of content out there is staggering. Standing out and grabbing attention is a significant challenge. 👉 Sustainability and Social Responsibility: Being socially responsible and environmentally sustainable is no longer optional – it's a necessity. 👉 Competition and Fragmentation: The industry is highly competitive and fragmented. We must find innovative ways to reach our audiences. 👉 Creativity and Authenticity: Creativity and authenticity are our secret weapons in a world where consumers are discerning and value trust. 👉 Talent and Skills: Attracting and retaining top talent with a diverse skill set is crucial. 👉 Emerging Technologies: Keeping up with AI, AR, VR, and other emerging technologies is a must. It's a dynamic field, and every challenge is an opportunity for growth. Let's embrace these challenges with a sense of curiosity and innovation. Together, we can navigate this ever-changing landscape and continue to create impactful, meaningful campaigns. 💪🚀 What do you see as the most significant challenge in advertising today? Share your thoughts and insights below! 👇 #Advertising #DigitalMarketing #MarketingChallenges

Aside from the CSP development, Scope3 will also be using the GV led funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities. Brian O'Kelley, co-Founder and CEO of Scope3, said, “At Scope3, we’re building a business that will serve as the foundation for the next generation of media and advertising. This investment gives us the resources to put decarbonisation tools into the hands of the industry, while attracting the talent needed to build a more sustainable ad ecosystem and deliver on our mission.” Meanwhile, Erik Nordlander, general partner at GV, commented, “Scope3’s focus on measurement and reduction takes the right approach to decarbonisation and we’re confident in their ability to move the entire digital ad ecosystem toward climate progress. We are delighted to support their business expansion.” #technology #digitaladvertising #sustainability           ------- -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, InterContinental, PropertyGuru, Sunway, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Avail of our 10% discount for the conference using the code "EDSM10" : https://bit.ly/47lsnQf -[Webinar] Hear from industry leaders from Accenture, Infobip, Cashrewards, and Radarr on how you can enhance customer interactions, streamline communication channels, and deliver personalised experiences. Register for on-demand version of our "CX Revolution: Leveraging AI Tech for Seamless Customer Experience" webinar: https://bit.ly/3OX9oE9

🌿 Did you know that the internet's carbon footprint is now comparable to the airline industry's? 🛫 As we strive for a greener planet, it's time to talk about sustainability in digital advertising. 🌐💡 Sustainability is no longer a buzzword; it's a necessity. 🌱 In the world of digital advertising, we are witnessing a paradigm shift towards eco-friendly practices. 🔄 Organizations are harnessing the power of data analytics 📊 to create targeted campaigns that reduce wasted impressions, thereby decreasing energy consumption. 📉 Moreover, the shift to programmatic ad buying ensures advertisements are not just blasted out at random, which further optimizes resources. 🤖💚 Advertisers are now embracing "green targeting" 🎯, focusing on audiences who prefer sustainable brands and products, which ensures relevance and reduces the digital carbon footprint. Sustainability and transparency go hand in hand in digital advertising. 🤝 Brands are increasingly disclosing their eco-friendly initiatives in ad content, resonating with the values of a growing eco-conscious audience. 🌎✨ And let's not forget the role of ad technologies in minimizing energy usage, with cloud-based solutions and energy-efficient data centers firmly on the rise. ☁️⚡️ The intersection of sustainability and digital advertising presents a win-win: enhanced brand reputation and a better environment. 🏆🌿 It's time to embrace cleaner and smarter advertising strategies. 🚀 So, let's start a conversation! How are you incorporating sustainability into your digital advertising efforts? Drop your ideas, strategies, or questions below! 👇 Let's innovate for a sustainable future together! 💼🌱 #Sustainability #EcoFriendly #GreenerFuture #DigitalAdvertising #SustainableMarketing #Programmatic #AdTech #CleanTech #RenewableEnergy #ReduceCarbonFootprint Share your thoughts and let's make a sustainable impact! 🔁💬

The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and local market nuances. Delving into the evolving dynamics of the APAC, Basil Chua, managing partner at Multiverse Partners | Professional Services, highlights a transformative shift, underscoring the impact of Generative AI in revolutionising personalised advertising, and the critical need for cultural sensitivity and localisation. #apac

In her new role, Melanie Cook will be leveraging her extensive expertise to spearhead VaynerMedia's regional strategy team, drawing on cultural insights, emerging trends, and evolving formats to help brands shape their narrative in a way that connects with audiences. Speaking on her own appointment, Cook said, “In the age of generative AI and gate-keeping algorithms, brands risk commoditising creativity and losing the relevance and ingenuity that sets them apart. I want to work with and learn from a disruptive team that values human insight and creativity as critical to a brand’s distinction, and I found this with VaynerMedia.” Meanwhile, Tim Lindley, managing director at VaynerMedia Asia Pacific, commented, “Melanie had an affinity to our mission from the very first conversation; the world needs to change and she’s clearly up for the challenge. She brings a depth of strategic, creative and media experience that is hard to find. Her track record of building high-performing teams that are equally obsessed with consumers as they are with their own internal culture fills me with confidence. #marketing #appointment #asiapacific  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and local market nuances. Delving into the evolving dynamics of the APAC, Basil Chua, managing partner at Multiverse Partners, highlights a transformative shift, underscoring the impact of Generative AI in revolutionising personalised advertising, and the critical need for cultural sensitivity and localisation. #apac #multiversepartners

🔥 Rethinking Marketing: The Power of Hyperlocal Engagement 🔥 🌍 In a world that's constantly talking about "thinking global," I dare you to think differently. Let's talk about something that challenges the status quo - Hyperlocal Marketing! 🚀 🏪 Imagine a scenario: You stroll down your street, craving a good cup of coffee ☕. Instead of receiving a generic ad for a coffee chain miles away, what if your local café greeted you with a personalized offer? That's the essence of Hyperlocal Marketing – focusing on your immediate surroundings. 🌆 It's time to break free from the global marketing echo chamber. Hyperlocal Marketing flips the script, inviting brands to build connections in their own backyard. From hometown charm to community values, this approach harnesses the magic of our immediate environment. 🎯 Conventional marketing tells us to cast a wide net. But let's be real – who hasn't felt overwhelmed by irrelevant ads flooding our screens? Hyperlocal Marketing dials it down. It's like a one-on-one chat amidst the digital noise – connecting brands intimately with their local tribe. 📢 And here's the kicker: it's not just for local businesses. Big players are waking up to this paradigm shift. Think about it - Ford, Samsung, HDFC Bank – all scaling up their hyperlocal game! 🚗📱 🤖 Technology plays its part too. Picture this: intelligent bots that strike up conversations with you, understanding your preferences and tailoring suggestions based on your neighborhood vibe. This isn't sci-fi; it's the future of engagement. 🤯 So, why challenge the dominant narrative? Because innovation thrives on disruption. Hyperlocal Marketing isn't the path well-traveled; it's the journey that ignites curiosity, sparks conversations, and revitalizes communities. #HyperlocalMarketing #ChallengeTheNarrative #ThinkHyperlocal #MarketingInnovation