Contentful’s Post

Introducing Teads Omnichannel Graph (OG) a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG leverages insights from editorial web environments and connected TV, enabling advertisers to plan, activate, and measure cross-screen video campaigns with unparalleled efficiency and precision. Teads OG enables advertisers to increase brand association and orchestrate campaigns across the glass to achieve optimal objectives. Discover more about Teads Omnichannel Graph and its capabilities here >> https://hubs.li/Q02BSnlj0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #Identity #Contextual #IdentityGraph #Linear

Through direct integrations with publishers Teads has sight of consumers digital reading habits...those familiar with Teads will see this as 'old news', but here is where it gets interesting....we are now combining this with our understanding on the content they watch to create a single profile across multiple screens, unlocking new targeting, measurement & product solutions for our customers. #omnichannel #teads #targeting #measurement

Shout out on this Friday to everyone who is innovating and building orchestrated, end-to-end marketing experiences, delighting audiences across channels to build brand trust and loyalty. It's hard to change how we market now that we understand the marketing funnel, as we know it, is dead. Let's call it a brand trust ecosystem. (Backstory: The marketing funnel was created in 1898 at a time when putting a direct mail piece in someone’s mailbox guaranteed attention, but this isn’t the case today. Some people requiring more effort than others and why building community is at the core of marketing today.) Check out our in depth reporting on the death of the funnel here: https://lnkd.in/e93Qcrzn #brandtrust #community #omnichannel #endtoend #becomelegendary #befarfromtimid #omnichannel #endtoend #customerjourney

With consumer spending up 45% this year, isn't this the ideal moment for your brand to take center stage in front of these eager shoppers? With Teads, brands can achieve scale through high-impact ads that convey your message across quality inventory on every screen. Tead's Reachcast empowers brands to secure key engagement moments even before they unfold, allowing you to capitalize on leaned-in shopper moments. Partner with Teads to unlock the moment and the audience this Back To School season. Check out the 1-sheet for more information: https://lnkd.in/g-DjPM2s #media #advertising #backtoschool #omnichannel #ctv #performance #contextual #teads #bts

In the latest “Talks With Teads” episode, Natalie Bastian, Teads’ Global CMO, chats with Nicole Parlapiano, the CMO of Tubi, about the future of brand engagement and customer loyalty. They emphasize celebrating individuality and fostering authentic connections with consumers as the key to success. Key Insights: • Rebranding Process: Aligning brand with evolving audience expectations through comprehensive feedback. • Embracing Uniqueness: Celebrating diverse tastes and creating an inviting atmosphere without traditional pressures. Community Power: Grassroots support drives brand success, resulting in organic growth and loyalty. Watch the discussion and more on the blog >> https://lnkd.in/erQfiQRw #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #BrandEngagement #CustomerLoyalty

“Sometimes you make a plan, the plan goes array and then you change the plan.” -Bozoma Saint John 🌈Inspiration chat from Bozoma Saint John at Microsoft Beach at Cannes Lions International Festival of Creativity. That quote applies to every aspect of our lives from personal to professional. It applies to commerce - espcially in the environment we are in right now. Many different sessions this week are about how to test and learn, gather the insights and pivot because nothing is set it and forget it and nothing stays the same in commerce. 💡How are you enabling a test and learn environment in your organization? #commerce #content #digitalshelf #retailmedia #ecommerce #omnichannel

It's the #fresh4 powered by RetailWit for the week of September 25, 2023 Allume Group Andrea K. Leigh Pacvue Melissa Burdick Sri Rajagopalan Flywheel Digital Peter V.S. Bond This week's stories: 1) Instacart stock erodes after IPO 2) TikTok Debuts First-Party Measurement Solution for Advertisers 3) Hy-Vee, Inc. launches RedMedia omnichannel retail media network 4) Walmart Pilots Pet Services Center in Georgia #omnichannel #digitaladvertising #digitalcommerce #ecommercemarketing

Shout out on this Friday to everyone who is innovating and building orchestrated, end-to-end marketing experiences, delighting audiences across channels to build brand trust and loyalty. It's hard to change how we market now that we understand the marketing funnel, as we know it, is dead. Let's call it a brand trust ecosystem. (Backstory: The marketing funnel was created in 1898 at a time when putting a direct mail piece in someone’s mailbox guaranteed attention, but this isn’t the case today. Some people requiring more effort than others and why building community is at the core of marketing today.) Check out our in depth reporting on the death of the funnel here: https://lnkd.in/e93Qcrzn #brandtrust #community #omnichannel #endtoend #becomelegendary #befarfromtimid #omnichannel #endtoend #customerjourney

The shift away from a siloed approach in marketing is crucial! Embracing integration and innovation is key to achieving impactful campaign results that translate into a positive Return on Advertising Spend (ROAS) for both clients and brands. By fostering collaboration, measuring data comprehensively, and implementing creative strategies, we aim to deliver effective campaigns that optimize performance across channels and contribute to the success of our clients and brands.

Unlock the untapped potential of your business's engagement strategy. Our team is here to guide yours in seizing every opportunity to boost ROI and drive sales. Schedule a demo with our team today! 🚀 -- #DigitalEngagement #Omnichannel #CustomerSatisfaction #ConverseToConvert