Contagious’ Post

'We face an uncertain future and in the face of increased creative automation it seems natural to us that the antidote is a better shared understanding of the very thing that makes us human — emotion.' https://hubs.li/Q02Fsrvm0

Campaign of the Week: Uber Eats taps Rugby World Cup interview cliches for discount code campaign https://hubs.li/Q02FsM-30

‘[Gucci’s Alessandro Michele] was cool, he really got the digital culture, and that really helped, and he also did some good clothing, and that’s his job. But it was a bit superficial. And so it means that when the trends change, or evolve, it’s super hard to keep on riding the wave of the trends. Culture is deeper.’ Read the full Expert Interview with Charles Georges-Picot, CEO of Publicis Groupe’s luxury practice, on what it was like leading Cannes Lions’ first ever Luxury & Lifestyle jury, and the importance of connecting deeply. https://hubs.li/Q02FqDWf0

There's just a few more days until Cannes Lions Deconstructed — where industry experts, jurors and winners discuss what it took to win a Lion in 2024 at this year's International Festival of Creativity. Chloe Markowicz, Editor at Contagious, will be joined by: Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Creative Effectiveness Jury President at Cannes Lions International Festival of Creativity Firdaous El Honsali, Vice President of Dove Masterbrand Global & North America Ryan McManus, Chief Creative Officer at VML Join us on 9 July from 5:30pm to 7:45pm at VML's offices in London to learn about the key trends and themes from Cannes Lions and what it all means for your marketing strategy in the year ahead. Get your tickets here: https://hubs.li/Q02FqbW40

'With an emotional lexicon that is limited to ‘make it funny’ or ‘make it a tear-jerker’, creatives are leaving a lot of opportunities on the table. There are 39 emotions in the Daivid classification. Entrancement, Craving, Empathetic Pride, Trust and many more can be catalysts for emotive and effective campaigns' Read more, from DAIVID 🦩, here: https://hubs.li/Q02FmLLR0

In this week's newsletter: Mnemonic Possession detected in the basement of the Palais at Cannes Lions, Toys R Us claims to be one of the first major brands to put out an AI-generated Video ad, and Cannes Lions Deconstructed comes to London.

We've confirmed our panel of speakers for Cannes Deconstructed Live in London next Tuesday ⭐️ Speakers from Dove, McCann Worldgroup and VML will be on stage at our Cannes Lions Deconstructed event next week, to discuss the big winners from this year's International Festival of Creativity. Chloe Markowicz, Editor at Contagious, will be joined by: Harjot Singh — Global chief strategy officer at McCann Worldgroup and Creative Effectiveness jury president at Cannes Lions International Festival of Creativity Firdaous El Honsali — Vice-president of Dove Masterbrand global & North America Ryan McManus — Chief creative officer at VML Join us from 5:30pm to 7:45pm on 9 July at VML's offices in London, to learn about the most important trends and themes from Cannes Lions, and what it means for your marketing strategy in the year ahead. Get your tickets here: https://cont.gs/4eJ3QYX

'This year felt a little different than previous years. It felt like some of the pill-driven medication, device-injection work fell short a little bit, where product innovation and experienced-led work took the forefront again.' https://hubs.li/Q02DxxzQ0

Find out who had a good Cannes Lions and who would rather forget the International Festival of Creativity, in this week's Contagious Edit newsletter.