Connexity, Inc. ’s Post

Ideal™ Retail Media Network's recent milestone of reaching 50 million US households is a game-changer in the digital marketing realm, signifying a pivotal move away from traditional print circulars to more dynamic, digital solutions. As a professional intrigued by marketing innovations, I find Ideal™'s approach both impressive and necessary, given the shift towards digital consumption. The network's ability to provide retailers and CPG companies with advanced tools for digital engagement not only strengthens their market presence but also reshapes how they connect with consumers. David Gordon's pride in this achievement reflects the platform's dedication to revolutionizing advertising strategies, offering CPGs a vast and deeply penetrative landscape for their campaigns. Adam Zimmerman's insights on the digital circular align with the industry's push for cost-effectiveness and enhanced consumer interaction. The platform already boasts over 10,000 stores, highlighting its effectiveness in driving sales and improving the shopping experience. The leadership of Gordon and Zimmerman is commendable, positioning Ideal™ as a beacon of innovation and customer focus. As a professional, I am excited to see how Ideal™ continues to evolve and set new standards in digital advertising. I'm curious to hear your thoughts on the impact of digital marketing platforms like Ideal™. How do you see this influencing the future of retail and consumer engagement? Share your views in the comments below. #DigitalMarketing #RetailInnovation #ConsumerEngagement #IdealRetailMediaNetwork Original article: https://lnkd.in/eYbczJtS

🚀 Unlocking the Secrets of Retail Success 🛍️ In today's evolving retail landscape, connecting with consumers is more crucial than ever. RJ Licata's latest article for MarTech delves deep into how retail brands can captivate audiences by delivering valuable content exactly when and where they need it most. Gone are the days of transactional exchanges; it's all about being personally helpful throughout the customer journey. Learn how to: 🔍 Utilize consumer data to tailor your content strategy 🎯 Embrace reception marketing for meaningful engagement 💡 Master Owned Asset Optimization (OAO) for brand authority Discover the power of owning the narrative and standing out in a crowded marketplace. https://lnkd.in/ewWvbhRw #retailmarketing #marketing #customerengagement #contentmarketing

🚀 Unlocking the Secrets of Retail Success 🛍️ In today's evolving retail landscape, connecting with consumers is more crucial than ever. RJ Licata's latest article for MarTech delves deep into how retail brands can captivate audiences by delivering valuable content exactly when and where they need it most. Gone are the days of transactional exchanges; it's all about being personally helpful throughout the customer journey. Learn how to: 🔍 Utilize consumer data to tailor your content strategy 🎯 Embrace reception marketing for meaningful engagement 💡 Master Owned Asset Optimization (OAO) for brand authority Discover the power of owning the narrative and standing out in a crowded marketplace. https://lnkd.in/e6GTbk_J #retailmarketing #marketing #customerengagement #contentmarketing

How well is your brand adapting its digital marketing strategies to meet the evolving consumer and market trends in 2024, to drive profitable commerce growth? In the face of ongoing economic challenges and margin compressions, sustaining and expanding market share requires strategic advertising investments from multichannel brands. MikMak’s 2024 report has all the trends, insights, and best practices multichannel brands need to succeed, with the approach to harness ‘commerce intelligence’ to fuel sustainable digital advertising growth. Learn more here: https://lnkd.in/eKjeNtN9 #ad #commercegrowth #markettrends

Benchmarks are hurting your strategy. Don't play the game of averages. Benchmarks are good for analytical direction. They are a good starting point. But recently, benchmarks have taken a central role in the overall strategy. Don’t let your strategy be driven by a crowd. Don't play the game of averages. Not every campaign will hit a 35% open rate. Not all traffic will convert at 2%. And certainly, not every creative will achieve a 5% click-through rate. It’s about the bigger picture, not just numbers. What you are trying to achieve? I can jack up any number by adjusting the denominator. You can exclude most to improve the open rate, click rate, or conversion rate. That doesn't lead to a good strategy. Your strategy should focus on good audiences But it should not leave the bad audiences. It should focus on lowering CPAs But should not leave cold traffic. Comparing your numbers against averages just doesn't work. It's like apples vs oranges. A good strategy depends on your unique situation and goals. #ecommerce #marketing I am Rahi Jain I use my PCC (Product, Customer, Communication) value maximization framework to help ecommerce brands grow. Have helped generate $34M for 50 ecommerce brands. Built a $20M ecommerce store.

The rise in retail media networks has led to an explosion of first-party marketing insights. 💥 In a time when marketers are beleaguered by stagnant budgets and increasing pressure, accurate metrics are essential to maintain business growth, generate conversions and give them the credit they deserve. Check out this article from our CEO David Pollet for Total Retail breaking down the necessity of an incremental strategy: https://lnkd.in/eET3r_ty #neutralmeasurement #incremental #retailmedia #adtech

Precision in performance measurement, and the seamless ecosystem In addition to its vast audience data and insights, eCommerce platforms establish their distinctiveness through precise performance measurement, seamlessly combining store data with media data. Unlike conventional digital marketing platforms that predominantly only gauge impressions and click-through rates, eCommerce advertising offers marketers the unique ability to correlate purchased ads with store sales and orders directly. The hallmark of eCommerce platforms lies in their closed-loop ecosystems, presenting users with an uncomplicated journey from discovering products to doorstep delivery. This simplicity, bolstered by security and convenience, resonates profoundly with contemporary consumers. For businesses, this model serves as a vehicle to reach a vast user base without the encumbrance of excessive overhead costs, constituting a compelling selling proposition.

Brands in the U.S. will grow their total annual advertising and marketing spending by a whopping 10.7% in 2024 In a much-anticipated release, Winterberry Group's 18th Annual "Outlook for Advertising, Marketing and Data" provides insight into key findings including how accelerating investments in retail media, connected television (CTV) and election-related campaigns will power expenditure growth that should more than double the year-over-year pace set in 2023. Amidst a wholesale transformation driven by data, technology and societal change, we illustrate an advertising and marketing community exemplified by: · A likely rebound in advertising- and marketing-oriented M&A activity as investors refocus on growth after a historically quiet year for dealmaking and spur new innovation in marketing technology, performance media and other in-demand market sectors · The rapid evolution of “connected commerce” as a distinct marketing discipline powered by retailers’ growing collection and deployment of first-party data and maturity driven by the impactful role retail media networks play in supporting cross-channel business outcomes for both product manufacturers and omnichannel retailers · An explosive $17 billion in expected investment on behalf of political campaigns and organizations with public affairs interests · Continued development of a distinct technological “data layer” supporting more advanced and inherently channel-agnostic media mix modeling, omnichannel campaign planning, trigger-driven targeting and measurement/attribution applications In this year's outlook, we examine how the spending dynamics, demand trends and other factors that are shaping the U.S. advertising and marketing ecosystem are presenting new opportunities for disruptor brands, agencies, technology developers and other solution providers. Download the presentation now: https://bit.ly/3vPFz1a

Retail Media Shifts Gears: Advertisers Pivot Towards Performance ! In the dynamic landscape of retail media, a significant evolution is underway. Advertisers are steering into the Performance Era, bringing about a transformative phase for this $90 billion-a-year market with a promising outlook: Anticipate a 12% annual growth, reaching $140 billion in 2026, with the US projected to experience a robust 16% annual surge. Retail media is poised to become a linchpin in the structural shift of retail, offering enticing profit margins. Key Challenges & Solutions: 1️⃣ Market Complexity: Swift adaptations to changing market dynamics necessitate agile tech investments. 2️⃣ Go-to-Market Strategy: Crafting a new playbook for engaging advertisers effectively is crucial. 3️⃣ Organizational Design: Striking the right balance in integrating retail media with core business functions. 4️⃣ Performance Measurement: Building trust through improved measurement and providing clear ROI. As the landscape transforms, advertisers are comparing retail media against other channels. To thrive, networks must concentrate on a segmented go-to-market strategy, seamless integration with the core business, and robust performance measurement. The time is ripe for retailers to reposition themselves for continued high-margin growth. Collaborative efforts, experimentation, a sharp commercial function, and adaptability are the cornerstones of success. Great read from Bain & Company, worth delving into this insightful analysis! #retailmedia #advertising #performanceera #digitaltransformation #retail #media #margin #profitability #retailtech

Interesting read on retail media from Bain & Company . How the concept evolves along the marketing funnel.