Connexity, Inc. ’s Post

Check out our latest case study that highlights the success we’ve seen with Perform[cb] and their campaigns 🎉

👯Double the Expertise, Double the Success! Three leading women's clothing brands saw remarkable conversion increases as a result of strategic targeting and optimized customer journeys. Discover how these marketers unlocked premium-quality traffic through our partnership with Connexity, Inc. in our latest case study. Learn more about their success stories and how we helped them achieve these outstanding results! https://lnkd.in/etAfYrqp #casestudy #outcomebasedmarketing #performancemarketing #digitalmarketing

Cap-tivating the Market: Mega Cap’s Strategic Play in the Promotional Hat Industry | Read the full article -> https://lnkd.in/gy6iZa6C 🎩 Mega Cap has been steering through the promotional hat market with remarkable finesse, as highlighted at Magic Las Vegas 2024. Their journey is a masterclass in balancing quality, style, and customer satisfaction. 📈 Joseph Ma, the seasoned sales manager at Mega Cap, reveals that the hat promotion market is not just dynamic but ripe with opportunities. From sports teams to music festivals, hats serve as walking billboards, offering visibility and engagement for brands. 🏭 With two factories in China and Bangladesh and a strategic warehouse in Los Angeles, Mega Cap ensures swift distribution, often within a day. Their diverse product line includes baseball hats, bucket hats, straw hats, and beanies, all marketed under their unique brand. 🌐 The rise of e-commerce and advancements in technology have revolutionized customization, allowing Mega Cap to cater to individual tastes and preferences with innovative designs. 🔗 Dive into Mega Cap’s insightful strategies and learn how they navigate the ever-changing promotional market for hats in the United States. Read the full story below. #MegaCap #PromotionalHats #FashionMarketing #MagicLasVegas2024 #BusinessStrategy

This is Anthony Bourbon, a French SharkTank investor, and he got some great insights on E-comm. 1) CACs are and will continue rising 2) Brands can’t just fuel growth with ads 3) Products need perpetual consumption need 4) Think about customer retention D1 A lot of brands are making millions in revenue, only to fall short after 2-3 years because they can’t sustain their massive ad spend. What happens next? Bankruptcy.  Anthony understood that perfectly. Build retention while acquisition is working not after. But the current ecosystem is fragmented into 3 levels: 1) We don’t think about retention Well except for our loyalty program  (Same as 99% of your competitors) 2) We have a product subscription Great when trust is already present (Who subscribes to a product at first purchase?) 3) We’re integrating store subscription That’s the future of Retention (First movers will get a bigger slice of the pie) In 5y stores subscription will be a commodity. The opportunity is now.

Ha! This is what I'm talking about! #Dispensaries, do something like this and start triggering those impulse buys.👇 #reactivemarketing #metadowntime #digitalawesomeapps #dispensarymarketing #cannabisapps #retail #pushnotifications #momentmarketing

🌙 Dream Big with D2C: A Mattress Brand’s Journey to Success 🌙 Dive into the transformative story of a mattress brand that embraced direct-to-consumer (D2C) strategies with GrowthJockey, redefining sleep comfort and shopping experiences. Faced with challenges of low brand awareness and direct sales struggles, our tailored approach was set to make a significant impact. 💡 Leveraging targeted ads, strategic partnerships, and a compelling referral program, we took to social media to magnify our reach and engage customers on a personal level. Our efforts were aimed at not just selling mattresses but ensuring a journey towards better sleep and satisfaction. 📊 The results? A stunning 53% boost in brand recognition, a 49% surge in direct sales, and a remarkable 33% increase in profitability, showcasing the power of focused marketing and D2C engagement in driving growth and penetrating new markets. 💤 Ready to transform your business and connect directly with your customers? Let GrowthJockey guide you to a future where your brand doesn’t just exist, but thrives and leads in the comfort industry. #D2CSuccess #BrandGrowth #DirectSales #MattressIndustry #GrowthJockey #SleepTightSellRight

Target Circle hit the headlines yesterday with an expansion and rebrand. As a launching member of the Target Cartwheel team, I'm very proud that what that team built has grown into the cornerstone of Target's guest strategy, used by 100M people. Circle was discussed for 15 minutes during an annual review earnings call and it's being lauded as a growth driver, counted on to turn around the first negative sales year in nearly a decade. Circle has big ambition now. With DIGITS, I run an agency that supports Target retail media for many top CPGs. My team setup 1000's of Circle offers last year. Circle is important within my group of people. As such, dozens of friends and clients asked me yesterday what I thought about the changes. With so many unknowns, it's best to let it play out. But here is what I think today: What I like: - I like the ambition. Be bold. Drive change at Target. - I like the consistency of branding for Circle & Circle Card, Circle 360. 1 brand is smart. - I like the goal to increase scale and fold more promotions into Circle. I like that not every shopper will get what used to be shelf TPCs. Funnel the promotional spends to the shoppers that will come back again and again. - I like the C-Suite support. Cartwheel started as 1 team hunkering down and delivering a great product. But to make it lift up 2000 stores, it will take a whole organization. Back then, we could have never pulled off signage, commercials, Credit Cards, or 24 pages of weekly ad features. What I wish: - I wish they bring Circle to life in store. If offers are going to auto-apply, Target should market them like a sale and shout them at shoppers to incent purchases and pay-off vendor investments. - I wish they did more with Circle 360. Currently it is just a rebrand of the Shipt Membership. I wish more was done at launch to support the Target branding. As Christina and Cara said, what Target does best is how they make you FEEL when you shop. Circle 360 today doesn't make me FEEL anything different than Shipt did last week. For $49/99 a year, I should FEEL more. What's next here? - I wish they use data to build a better 1-1 relationship with Circle members. Send guests savings reports, top deals, top missed out deals, top missed out trends. With AI this type of guest data relationship is acheivable. Build a weekly report with the top selling/trending items in your favorite store and a pre-loaded shopping list. Press approve and it's ready at Drive Up. - I wish they built better vendor media tools around Circle. Retargeting, pay-per-click deal ads, custom vendor driven segmentation, Roundel self-setup media programs. TONS of opportunity here to build off the Circle ecosystem and bolster the vendor toolkit. Circle has big dreams and now his big C-suite support. Don't stop now. Continue to be bold and build the best program out there!

hi all, I am seeing that every one is wanting sales. without promoting their brands. only product promoting is not a solution for brands to generate sales over it if your brand doesn't make any quality, royalty and awareness about your product your business will remain in the same state over the years. in the business of e-commerce you have to create your brand awareness to build strong sales. Regards Sushant #e-commercebusiness #tipsforecommerce #ecommercebusiness #onlinesales

 🎯 Target's Circle loyalty program is undergoing major transformations, offering more enticing deals and auto-applied promotions.  What does this mean for brands? Dive into our latest blog to explore the implications. With Target's increased focus on Circle, expect a surge in marketing efforts and opportunities to drive results! Want to learn more? Request a Target Circle Market Share report on our website (link in the comments) to gain valuable insights into your brand's performance and strategize effectively.  Don't miss out on leveraging the power of Target Circle for your brand's success in 2024 and beyond!  https://lnkd.in/g3XU3-ga #TargetCircle #RetailStrategy #RetailMedia