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🚨The #U2 concert https://lnkd.in/e9iJMwME is a lesson on how to merge tech, culture & entertainment to create a #transformative experience. 🚨 If you're curious how to start designing in that medium, LMK. My partner played a small roll - along w/MANY other partners - in bringing that experience to life this weekend. It was a creative production masterpiece. 🙋🏽 Here's my POV on the three key ingredients: Technology: 📍The Sphere itself is a technological marvel. It is the world's largest spherical shaped venue, with a 360-degree video screen that surrounds the audience. 📍This screen allows for stunning visuals that can transport the audience to different worlds. 📍The Sphere's sound system is also one of the most advanced in the world. It provides a truly immersive listening experience, with crystal clear sound that feels like the band is playing right in front of you. 📍U2 also used technology to enhance their performance. For example, they used augmented reality to create the illusion of Bono floating in the air. Culture: 📍U2 is one of the most iconic and successful rock bands of all time. They have a huge and passionate fan base, and their music has resonated with people all over the world. 📍U2's music is also deeply rooted in culture. Their songs often deal with themes such as social justice, love, and spirituality. 📍The Sphere concert was a celebration of U2's music and culture. The setlist featured a mix of classic hits and newer songs, and the band also included some surprises, such as a cover of David Bowie's "Space Oddity." Entertainment: 📍The Sphere concert was a truly immersive and entertaining experience. The visuals, sound, and music all came together to create a show that was both exciting and thought-provoking. 📍U2 also put on a very energetic and engaging performance. They interacted with the audience throughout the show, and they made sure that everyone was having a good time. #CreativeProduction #AlwaysLearning

Innovation: The Key to Success in Saturated Markets In saturated markets like music and tech, innovation becomes the key differentiator. Companies are consolidating and standardizing their offerings to make services more accessible and efficient. But how can they keep the innovation alive? Diversifying services, exploring new service lines, and developing customized solutions can be the answer. Agree? #Innovation #MusicTech #MarketStrategy [Check out the full article] https://lnkd.in/gHxc6Dpw

Guess what music tech investments are most popular with investors last year and in 2024: fandom... marketing.... AI... Web3... live events? Which categories brought the biggest investments? I spent my flight to SXSW doing some analysis and I will present it during this panel with Dr Jo Twist OBE (she/her), Xavier Péters, and Tracy Maddux over at UK House. I scan the music industry news and for the last year and a half I made note of every investment reported. What are your guesses? How is 2024 shaping up differently than 2023?

Heading to SXSW? BPI's newly launched Insight & Innovation department is taking over UK House on 11 March, including a keynote from CEO Dr Jo Twist OBE (she/her) and three panels: 1) Investing in Innovation: Music and Beyond 2) Why Music? The benefits of developing a music vertical for your startup 3) Picking The Right Problems: Solutions at Scale

In Harmony with the World: Celebrating World Music Day! At PathfinderX Consulting, we believe in the power of collaboration and celebrating different perspectives. Much like music, effective teamwork requires a blend of diverse voices and ideas. #WorldMusicDayreminds us of the beauty and richness that come from embracing different cultures and backgrounds. What's your favorite way to experience music from around the world? Like this post and follow us for more insights on building strong and diverse teams! #PathfinderX #WorldMusicDay #GlobalCollaboration #DiversityAndInclusion #TeamworkMakesTheDreamWork

How can ID&T gain a deeper understanding of the next generation of festival visitors? 🎪 🎉 In recent years, the festival market has undergone significant changes, particularly in how younger audiences engage with these events. The traditional festival model, as it was once conceived, no longer resonates as strongly with the next generation. To address this shift, we collaborated with Dutch Gen Z’ers to co-create a new understanding of what makes a festival meaningful to them. This target group values characteristics such as like authenticity, safety, security, and sustainability. These insights revealed exciting opportunities for future events for Dutch entertainment organisation ID&T’s. We compiled this into a roadmap to meet the values and expectations of the next generation of festival-goers. Want to know more about this project? Get in touch with our colleagues Nina Grispen or Tim Ramsche. #festivals #setgreatthingsinmotion #cocreation #genz

In today's rapidly evolving landscape of live events, significant transformations are reshaping the industry. Here's what live entertainment industry leaders think about this transformative period. Deepak Choudhary Sanjoy Roy Roshan Abbas https://lnkd.in/eP9BvAGR

We’re thrilled to unveil our innovative project, developed in collaboration with Telenet for Tomorrowland, regarding crowd management & communication at large-scale events. Our cutting-edge LiDAR-based Software Platform, combined with Telenet's Rich Business Messaging platform, creates a powerful solution for enhancing event experiences. We're excited to showcase this entertainment tech breakthrough at one of the world's most iconic music festivals, Tomorrowland 2024. This collaboration is facilitated by EntertainmentLAB in partnership with Startup.Flanders and Tomorrowland. Curious about how we're shaping the future of event technology? Check out the link in comments! #Innovation #EntertainmentTech #Outsight #CrowdMonitoring

Monumental spectacle. At Sphere, the 21st-century rock concert (and beyond) undergoes a transformative redefinition in a sonic and visual arena unprecedented in its grandeur. This expansive art and music experience serve as the hallmark of the inauguration of this cutting-edge venue. The U2:UV Achtung Baby Live spectacle reshaped the Las Vegas skyline with a multimedia show that transcended genres, fueled by notable artistic collaborations and revolutionary technology. Describing the sheer scale of this undertaking and the accompanying emotions is challenging; this venture not only reshapes the industry but also alters the perception of collective experiences. Among the key contributors to this endeavor, HOLOPLOT's objective was to craft unparalleled sound experiences, serving as a testament to a long-term vision. Pump up the volume. # 189 TECH, United States 👇 The link to the featured news is in the first comment below. If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Roman Sick, Erik Hockman, HOLOPLOT #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owners.

Midwest House is going back to SXSW and we’re again looking to bring some of the region’s best musicians with us! We’re thrilled to announce our partnership with Opnr for a special quest to discover exceptional Midwestern artists to perform at Midwest House during SXSW. But why are we posting this on LinkedIn? Midwest House exists to foster community amongst the region’s innovators and creatives while defying rustbelt expectations on a global stage, and we believe collaboration, access, diversity, and creativity are the kinds of pillars you can build a dynamic Midwest around. This initiative matters because we’re showing - not telling - SXSW’s global audience that we have thriving cultural communities all over the region. This initiative matters because relationships are build on shared experience. Music and culture bring us together and create an atmosphere where connection thrives. This initiative matters because it’s more than just a performance opportunity; it’s a chance to elevate artists to stages beyond SXSW, opening doors for exposure and future opportunities. This initiative matters because we get to work with our startup partner Opnr to amplify their mission to provide emerging musical artists with opportunities to shine. This initiative matters because the days of flying over the Midwest without a second thought are over. Help us spread the word, won't you? Share Opnr and share the opportunity far and wide. Good things ahead, y’all.