Mixternal messaging and mixternal communications....
Brought about because of the pandemic, it's the future way of working for the communications function...
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Absolute nonsense. The pandemic brought tighter than usual alignment between internal communications and external relations. It's nothing new at all.
The phrase is nonsense, used to make listicles look more interesting.
Our Content and Community Director Patrick Hulbert explains why the phrase, that is still doing the rounds, is a disservice to both internal and external communicators.
https://bit.ly/3OQsIBW
#simplycomms #mixternalmessaging
Head of Video
2wThanks for sharing the article Communicate magazine. Having previously worked within internal communication teams across retail and tech, it's given me real insight into how colleagues prefer to receive communication materials and how we can push messaging and innovation more creatively for our clients. It's well worth a read if you're keen on improving your internal digital presence.