🔜 The next Coalition for Innovative Media Measurement (CIMM) member meeting will take place on Wednesday, June 12 at 1pm ET / 10am PT. This month, members will hear from: 👉 Belinda Beeftink at the IPA (Institute of Practitioners in Advertising) exploring the role of JICs in the age of big TV data. 👉 Blair Robertson and Shamim Samadi at Innovid to provide an overview of the company’s new initiative aimed at streamlining workflow and improving transparency in the CTV ad supply chain. 👉 📈 Rick Bruner at Central Control, Inc. for a presentation on Rolling Thunder – a large-scale geo experiment that tests the effectiveness of TV advertising. These meetings are exclusively for CIMM members, but membership is open to the entire industry. To find out more, contact: [email protected].
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Join us online tomorrow from 9.15am for ‘In Sight: new trends in TV’ You’ll learn about: ⭐ Key viewing and advertising numbers from the world of TV, how and why they are changing, and what to expect in 2024 ⭐ A brand-new study identifying the key factors influencing in-home video advertising performance and how they combine to help advertisers achieve success. From Map The Territory and Tapestry Research https://lnkd.in/e5UkEQ5E
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For those buying Broadcast and Cable TV... Nielsen's NSI ratings are still suspended over 3 years now in 69 markets (since 9/21/2021). So before you think you're buying something awesome, you want Comscore, Inc. before buying a fairy tale with a much smaller audience and a significantly higher true CPM. We offer Media Buy Evaluations before you waste tens of thousands of dollars. https://lnkd.in/e4Kkbfjf
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Media buyers are being asked to combine the scale of linear TV with the addressability of CTV. 💡 Gain knowledge about the basics of media buying with our recent Need To Know article. http://nlsn.co/6044eIRXe
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Hear key market trends and the actionable intelligence media companies need to be successful from Ben Tatta, Operative's CCO at IBC - International Broadcasting Convention 2023. Read the key takeaways, and gain valuable insights as he explores the future of global media management, the ad tech needed to support a successful business, and unpacks the top digital trends that provide opportunities for media companies heading into next year. Highlights and the full video in the link! https://lnkd.in/dsBimzXb
Unveiling the Future of Global Media Management for Revenue Growth
https://www.operative.com
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Could TV viewing patterns influence voting behavior? Comscore has partnered with the @AmericanCommunitiesProject to integrate their 15 distinct Community Types with our local TV viewing data to provide granular County level views of these differing audiences in our Comscore Markets Interactive Map (https://lnkd.in/e3RgygMf). Our collaboration with the ACP yielded a case study revealing differences in cable news viewing habits among these Community Types, suggesting that their choice of news sources may serve as an indicator of individual's ideological views, including voting behavior. https://lnkd.in/eTtSDazy We invite you to explore our interactive tool and its County level insights – powered by Comscore’s TV viewing data across all 210 local markets! Reach out to [email protected] to learn more. #comscoreinsights #Americancommunitiesproject #comscore #mediameasurement
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Learn more about different neighborhood types in the US, and their media consumption habbits, from American Communities Project and Comscore, Inc.!
Could TV viewing patterns influence voting behavior? Comscore has partnered with the @AmericanCommunitiesProject to integrate their 15 distinct Community Types with our local TV viewing data to provide granular County level views of these differing audiences in our Comscore Markets Interactive Map (https://lnkd.in/e3RgygMf). Our collaboration with the ACP yielded a case study revealing differences in cable news viewing habits among these Community Types, suggesting that their choice of news sources may serve as an indicator of individual's ideological views, including voting behavior. https://lnkd.in/eTtSDazy We invite you to explore our interactive tool and its County level insights – powered by Comscore’s TV viewing data across all 210 local markets! Reach out to [email protected] to learn more. #comscoreinsights #Americancommunitiesproject #comscore #mediameasurement
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More big news out of iSpot!
It's amazing to watch a snowball build momentum and quickly evolve into a boulder. Well, as they say, iSpot is on a roll (see what I did there). Two weeks ago, we acquired 605 | an iSpot company, and last week we received conditional certification by the Joint Industry Committee. Today, I am proud to say that we are an MRC-accredited measurement company. Yes, that's right...a measurement company who's not you-know-who is actually MRC accredited. Specifically, we have been accredited for our ability to accurately identify, verify and track national TV ad occurrences across 187 linear and broadcast networks. Congrats to all my talented and hard-working colleagues who were integral to making this happen. Go iSpot!!! https://lnkd.in/eHC-McFH
ISpot gets MRC accreditation for its ad catalog, in possible step toward broader audit
adage.com
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To Empower Brands in Video Advertising | Ad Tech & Creative | Programmatic, APAC at Nexxen
Nexxen recent partnership with Lumen attention measurement shows 70% of viewable ads are not actually seen. Have you thought of how we could optimise your performance and engagement of your ad effectively? You can now maximize the attention of your media campaign with Nexxen DSP across all screens! Garner maximum viewer attention by tapping into “high attention” inventory across multiple programmatic buying platforms. Do reach out if you're keen to find out more. #attentionmeasurement #videoadvertising #nexxen
Do you want to capture your consumer's attention on CTV and ensure your media is equipped to do so? Get ready because Sage Edson walks you through our three-pronged approach to Attention–including how to activate our first-to-market high attention CTV PMPs made in partnership with Lumen Research Ltd and TVision!
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We applaud JIC for the rigorous certification process for measurement companies as well as the important progress to create new standards and processes in the currency marketplace. This is an example of the high standard of accountability & transparency that multiscreen the TV industry sets for itself and holds itself to. https://lnkd.in/e_aD-xbB
Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement
adage.com
Thanks for having me, CIMM! It was a great meeting.