Coalition for Innovative Media Measurement (CIMM)’s Post

This is #mediapositive to every single person who has work good enough to be recognised in Campaign UK media awards. Congratulations. It's always harder than you imagine, and time goes faster than the free drinks at a media party. But with 186 entries within media agency categories, 96% of them have come from media agencies within the Top 20 (Campaign School report billing 2023). Just 3.7% have come from agencies outside of this, six agencies:  Total Media, Bountiful Cow, Yonder Media, dentsu X, Flourish Direct Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making.  We also want to  #mediapositive to Spark Foundry for Benriach, Total Media for Greene King, Propersnacks (for yourselves), M&C Saatchi Group for The Ben Kinsella Trust, the7stars for Ka Drinks, Goodstuff for Gu. Six entries with a reported media investment across 2023 of circa £4m Vs the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a huge disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that huge disadvantage? You are not spending millions every month, and therefore don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having eight or nine figure media budgets and creative budget to match. You don’t in short, have availability bias.   We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us.  And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous.  Well done to everyone involved in every entry, and I wish you all the best of luck come the 18th April. But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive 💛

Media agencies are the unchanging holding groups in a changing landscape.

Wouldn't have imagined drafting a lede story in a topic way out of my niche but here we go 🧿 Screen convergence? Media buying? Big terms right? Right. When you're in a huge auditorium and there are eminent speakers dealing with such a topic, you almost believe it's that simple to understand. And then, you do. Even if it's at 2am in the morning. Here's an article by me you should read? 🥂 BestMediaInfo |

This is a #mediapositive to every single person who has delivered work good enough to be recognised by their peers. Congratulations. It's always harder than you imagine, and time seems to go faster than the free drinks at a media party. But of the 186 shortlisted Campaign Media Award entries, 96% come from media agencies within the Top 20 (Campaign School report billing 2023) Just 3.7% have come from agencies outside of this, six agencies: Total Media, Bountiful Cow, Yonder Media, dentsu X, Flourish - Customer Journey Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making. We also want to  #mediapositive to Spark Foundry for Benriach, Total Media for Greene King, Propersnacks (for yourselves), M&C Saatchi London for The Ben Kinsella Trust, the7stars for Ka Drinks, Goodstuff for Gu. Six entries with a reported media investment across 2023 of circa £4m  Versus the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a huge disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that disadvantage? You're not spending millions every month, and so don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having 8-or-9 figure media budgets and creative budget to match. You don’t in short, have availability bias. We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us. And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements. At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous. Welldone to everyone involved in every entry, and I wish you all the best of luck come the 18th April. But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive

This is a #mediapositive to every single person who has delivered work good enough to be recognised by their peers. Congratulations. It's always harder than you imagine. But of the 186 shortlisted Campaign Media Award entries, 96% come from media agencies within the Top 20 (Campaign School report billing 2023) Just 3.7% have come from agencies outside of this, six agencies: Total Media, Bountiful Cow, Yonder Media, dentsu X, Flourish - Customer Journey Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making. We also want to  #mediapositive to Spark Foundry for Benriach, Total Media for Greene King, Propersnacks (for yourselves), M&C Saatchi London for The Ben Kinsella Trust, the7stars for Ka Drinks, Goodstuff for Gu. Six entries with a reported media investment across 2023 of circa £4m  Versus the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a huge disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that disadvantage? You're not spending millions every month, and so don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having 8-or-9 figure media budgets and creative budget to match. You don’t, in short, have availability bias. We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us. And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements. At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous. Welldone to everyone involved in every entry, and I wish you all the best of luck come the 18th April. But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive

This study illustrates what those of us who have been involved in addressable TV advertising have know for years - addressable works. But, as the article points out, addressable is a part of the media mix and must be well integrated with other delivery methods to ensure the effectiveness of campaigns. Treating addressable as a standalone channel will lead to inefficiencies. The industry needs to recognize that cross platform campaign control (including reach and frequency) is in everybody's interest. Fortunately, GoAddressable, Canoe, and the content providers are already moving in this direction. Now we need the CTV and addressable vendors to recognize that data integration and standards will raise the tide.

One of the most profound gifts you can give another human being is genuinely listening to them. Listening at this level opens doors to encouragement as well. You hear what matters to them, their struggles, and what they value. If you want to encourage someone, start with listening. #ikigai

This is an essential read for all media professionals out there!!! It is imperative to understand how you spend your media dollars across transparent and non-transparent (programmatic, inventory, fixed pricing, barter etc.). Many of these offerings provide great value (aka lower media cost) but you as a client need to make sure you understand what you are gaining and giving up when agreeing to buy the services. Brian Wieser, CFA Association of National Advertisers Marketing Procurement iQ Christine Moore Nick Sparey Media Marketing Compliance Fiona Foy Stephen Broderick David Brocklehurst #marketingprocurement #mediabuying #mediabuying

We are delighted to announce the opening keynote speech at the Advertising: Who Cares? summit on September 12th will be by Lucy Jameson, Co-Founder, Uncommon Creative Studio.   The Who Cares? movement was started to promote the multi-disciplinary craft skills that built the advertising industry; skills which are still highly relevant in today's online world but which are now under threat from the focus on often meaningless media metrics.   Creativity is at the heart of Uncommon's offering in branding and advertising; an approach that led to the agency winning no less than 19 new accounts in 2023, and to it picking up multiple awards at this year's Cannes Lions.   With offices in New York, London and Stockholm and clients including British Airways, Monzo, B&Q, ITV, H&M and Google, Uncommon is an example of how a focus on creative excellence can drive business success.   As Uncommon's Co-Founder, Lucy will set the scene for our five workstream leaders, each of whom will be proposing creative solutions to the key topics the industry faces.   Brian Jacobs, who started the ‘Who Cares?’ movement with Nick Manning said: "We've always been clear that for positive change to come to the industry it needs to be driven by those in the business today, who put creative thinking at the heart of what they do, be that in the creation of commercial content, or in where that content is placed and evaluated. Lucy and her agency, Uncommon embody these qualities. We are delighted she's agreed to open our event."   Lucy will be followed by the author and consultant Michael Farmer (on business models), Jenny Biggam, Owner of the7stars (on trading, transparency and trust), Denise Turner, CEO of Route Research (measurement and accountability), Crispin Reed, Founder, Skyscraper Consulting (recruitment and well-being) and Ebiquity's CSO Ruben Schreurs (brands and journalism).   We will be announcing other high-profile speakers in the coming days.    Tickets to the event, to be held at The Royal Society of Arts from 1.30pm on September 12th can be purchased from our website: https://lnkd.in/dykpRRKP    More information from Brian Jacobs at [email protected] or Nick Manning at [email protected]. #whocares

The use of principal media is on the rise, notably by the agency holding companies, which are looking for profit wherever they can find it. But how do clients feel about it? #principalmedia In this piece by Michael Burgi, we speak to Jay Pattisall of Forrester, Cyd Falkson of MediaSense, Greg James of Havas Media Network, and John Sheehy of NewRoad Capital Partners.