Measurement 📏 Currency 💲 Metrics 📈 and Data 📊 Next week on July 9 at 9am ET, the Coalition for Innovative Media Measurement (CIMM), European Association of Communications Agencies (EACA), egta, IAB Europe and WFA will host the next International Knowledge Exchange virtual event! Sharing insights about the latest measurement innovations, initiatives and solutions in the US and European markets, our incredible lineup includes: 3️⃣ big priorities for 2024 with Matt Green (WFA), Laure Jolibois (EACA), Helen Mussard (IAB Europe), Anders Rune (egta) and Jon Watts (CIMM) 🛍 Retail Media Buy-Side Challenges with Tom Ashby (WFA) & Manant Maheshwari (Coty) ➡ The Shift to Impressions with Laurent Bliaut (TF1 PUB), Vicky Fox FIPA (Omnicom Media Group UK) & Bill Sheahan (Charter Communications) 🍪 Data strategies for a post-cookie future with Maria Kristalinskaya (Kleinanzeigen), Irin Rahman (Wavemaker), Phil Tolliday (GroupM) & Pete Danks (Magnite & IAB Europe post 3P cookie working group lead) ✨ Opportunities for AI in media measurement with Tom Weiss (The Genie House) This event is exclusively for members of the IKE organizations. For the link to register, please email: [email protected].
Coalition for Innovative Media Measurement (CIMM)’s Post
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Great interview of Dennis Buchheim by the German Federal Association of the Digital Economy (BVDW e.V.) discussing the rapidly-evolving advertising market, including: - Ecosystem and data use evolutions - Consumer privacy shifts - Emerging technologies - Data usage differences between US and EU https://lnkd.in/dw5yH4Uu Direct link to the DATA:matters blog in the comments
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Tomorrow at 9am EST / 2pm BST / 3pm CEST, WFA, Coalition for Innovative Media Measurement (CIMM), the European Association of Communications Agencies (EACA), egta and IAB Europe will jointly host the next International Knowledge Exchange (IKE) virtual event. The IKE was established as a forum for sharing insights and debating the latest challenges and opportunities facing media and advertising businesses in measurement, currency, the use of new metrics and data collaboration. This time round, our incredible lineup for the session includes: - RETAIL MEDIA: Tom Ashby from WFA and Manant Maheshwari of Coty discussing buy-side challenges in retail media. - TRADING: A panel discussion exploring the implications of a shift to an impressions-based video market, featuring Laurent Bliaut of TF1 PUB and Vicky Fox FIPA of OMG UK. - DATA STRATEGIES: A session exploring data strategies for a post-cookie future, with Maria Kristalinskaya of Kleinanzeigen, Irin Rahman of Wavemaker, Phil Tolliday from GroupM and Pete Danks of Magnite. - AI: Tom Weiss will present a recent Coalition for Innovative Media Measurement (CIMM) study exploring the opportunities to leverage AI in support of TV measurement. Registration is open and free to all members of the IKE organizations. For the link to register, please email: [email protected].
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Do you need more APAC insights in preparation for Q4 and 2024? Check out our latest report in partnership with WARC! 🙌 🎉
🎉We are thrilled to share our first APAC-focused research report in partnership with WARC. Our media quality and performance report outlines advertiser concerns and trends unique to the region. You’ll learn about: 🌏 The APAC market & ad ecosystem 💡 Digital advertising trends like AI and attention 💪 Establishing the foundations of media quality 💥 Making an impact with attention metrics Get the inside scoop on the rapidly growing APAC market and arm yourself with the best practices. Download our report here: https://ow.ly/CgJM50PKTGB
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Thrilled to be able to contribute towards this report with DoubleVerify and WARC. Media quality is something that is only becoming increasingly more important. Feel free to check it out in the link below!
🎉We are thrilled to share our first APAC-focused research report in partnership with WARC. Our media quality and performance report outlines advertiser concerns and trends unique to the region. You’ll learn about: 🌏 The APAC market & ad ecosystem 💡 Digital advertising trends like AI and attention 💪 Establishing the foundations of media quality 💥 Making an impact with attention metrics Get the inside scoop on the rapidly growing APAC market and arm yourself with the best practices. Download our report here: https://ow.ly/CgJM50PKTGB
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In case you missed it (and trust us, you don’t want to), we’ve got a brand-new research report, AI-Insights: The New Strategic Frontier, ready and waiting for you to download. 👀 It’s an exploration of silicon data – what it is, how our proprietary AudienceGPT tool has helped our clients secure it, and the strategic use cases for brands. 🤖 If you’ve ever needed to... 🔎 Better understand your audiences without market research 💡 Get actionable insights from limited first-party data 🔢 Get actionable insights from multiple data sets 🤔 Understand which channels to prioritise across the digital ecosystem 🧪 Test and optimise creative, messaging or media plans ...This report is for you. And it’s free. 📙 Download it now: https://sochn.co/3RYBwI8
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We are excited to announce an extra session of the webinar, "Trends & Insights in Data 2024", and we want you to be a part of it! 📅 Date: Thursday 7 March ⏰ Time: 1 PM - 2 PM (GMT 1) 📍 Location: Online Why attend? - Stay ahead: Explore the latest developments in data and unlock strategies to improve your digital campaigns. - Expert insights: Hear from Mediafin's data experts, Sven Lybaert, Tim Lacroix, and Katrien Berte as they share their vision, practical experiences, and expectations for 2024. - Practical solutions: Learn about the implications of the demise of Third-Party Cookies, AI's role in overcoming these challenges, and how Trustmedia's Trust Insights can optimise your campaign results. Whether you missed our previous sessions or want to share this learning opportunity with colleagues, this webinar is your chance to catch up. 👉 Secure your spot: https://lnkd.in/emQHtER8 #Trustmedia #Beyondadvertising #Webinar #Data #Trends
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