Clive Wilson’s Post

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Marketing Solutions Curator and founder of The Marketing Alliance®

If you think business networking is just about turning up and handing out business cards, you need to think again. Let's face it, we've all been there – awkward networking events, exchanging pleasantries, but how often do these interactions lead to meaningful business relationships? This article challenges us to rethink our approach to networking. It's not just about showing up; it's about making a genuine connection and making the event genuinely worthwhile for everyone you meet. Effective networking isn't just a numbers game. It's about quality over quantity. It's about having engaging conversations and never delivering elevator pitches. The key? Listening as much as talking. But you know this. Don't you? Understanding and getting to know the person behind the business card can open doors to opportunities that go beyond a mere transaction. A key area the article focuses on is follow-ups. A quick email or LinkedIn message can transform a fleeting meeting into a lasting business relationship. But why do so few do it? It's these small but significant steps that can turn networking from a chore into a powerful business tool. So, next time you're at a networking event, remember it's not just about telling people what you do. It's about creating a story they'll remember. A little more listening, a little less pitching – that might just be the secret sauce for your next networking success. Read the full article here: Business Networking – Turn Up. Say Hello. Tell People What You Do. https://lnkd.in/e47sHabw

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